How to Use Instagram Nametags Feature for Networking: The Ultimate Guide to the Instagram Nametag Feature for Professional Connections

By: Val Razo

Last Updated on February 29, 2024 by Val Razo

In today’s digital world, networking is more vibrant and innovative than ever before, especially on platforms like Instagram. One of the new features making waves is the Instagram Nametag, a quick and user-specific tool akin to a digital business card. This feature allows users to create a unique QR code, which others can scan to access your Instagram profile instantly. Whether you’re at a networking event, looking to grow your Instagram following or seeking to promote your business, the Nametag offers a quick and easy way to connect with potential customers and new Insta followers.

Customizing your nametag is straightforward in the Instagram app. You can choose an emoji background, selfie-style, or even add your Instagram logo, making your nametag as unique as your brand. This new feature is not just a fancy addition but a practical tool to increase your Instagram following and open new avenues for business and social connections. In this article, we’ll explore everything you need to know about how to use the Insta Nametag, from customizing your own to scanning someone else’s, and how to effectively use them to promote both your personal and professional brand on one of the leading social media platforms.

How to use instagram's nametag feature for networking

Understanding the Instagram Nametag Feature

What is the Instagram Nametag?

The Instagram Nametag is a new nametag feature that functions like a digital business card for social networking. It’s a personalized QR code unique to your Instagram account, designed to make connecting with others on the platform more efficient. By scanning a name tag, users can instantly view and follow your account, bypassing the need for manual searches. To access your Nametag, open the Instagram app, navigate to your profile, and tap on the Nametag screen at the bottom of the screen. The customization options are diverse, allowing you to tailor the nametag you want, with choices like emoji backgrounds, color themes, or a selfie mode. This nametag tool is not just a feature but a gateway to get more Instagram followers.

The Evolution of Nametags in Social Media Networking

Nametags have significantly evolved in the realm of social media networking. Initially, connecting with someone on platforms like Instagram involved a cumbersome process of searching for their username. However, the introduction of the IG Nametag, a user-specific image that will automatically prompt others to follow you, marks a significant shift. This feature allows users to scan a code, making networking more efficient and direct. Simply scan someone else’s nametag or let others scan a nametag of yours, and the connection is made. It has simplified the process of finding and following people, offering a quick and easy way to expand one’s network. This new Instagram feature represents the modern spirit of social media: fast, efficient, and focused on user experience.

As a small business owner, I started using Nametags on Instagram at local trade shows. It was incredibly effective; people could just scan my nametag and instantly follow my business account. This led to a noticeable increase in my follower count and engagement on my posts.

How to Customize and Use Your Instagram Nametag

Step-by-Step Guide to Customizing Your Nametag

Customizing your nametag is a creative process that allows your personality or brand to shine. Here’s a simple guide to make your nametag stand out:

  1. Open the Instagram app and go to your Instagram profile.
  2. Tap on the nametag icon, usually located in the top-right corner.
  3. You’ll be presented with various customization options. You can choose an emoji background, a color palette, or even use a selfie as your nametag’s backdrop.
  4. Once you’ve made your selections, your customized nametag is ready to be shared.

Remember, your nametag is a reflection of you or your brand, so feel free to get creative!

Creative Ways to Use the Instagram Nametag for Networking

The IG Nametag is not just for individual use; it’s a versatile tool for networking. Here are some innovative ways to use it:

  • At Networking Events: Instead of traditional business cards, share your nametag. It’s a quick and easy way for new contacts to follow you on Instagram.
  • On Promotional Materials: If you’re promoting your business, include your nametag on brochures, posters, or even at your storefront. It’s a direct link for potential customers to connect with you.
  • In Your Email Signature: Add your nametag to your email signature as a modern twist to increase your Instagram following.
  • On Other Social Media Platforms: Share your nametag on different social media platforms to attract more followers.

Using your Nametag effectively can be a game-changer in growing your Instagram followers and expanding your network. It’s a seamless way to integrate your online presence across various platforms.

Using your Nametag effectively can be a game-changer in growing your Instagram followers and expanding your network.

Strategies to Share and Scan Instagram Nametags

Tips for Sharing Your Instagram Nametag

Sharing your Nametag effectively is key to maximizing its networking potential. Here are some strategic tips:

  • On Your Instagram Stories: Regularly post your nametag on your stories. It’s a dynamic way to remind your audience that they can easily connect with you.
  • During Live Sessions: If you host live sessions on Instagram, show your nametag on-screen. It’s an effective way to gain new followers in real-time.
  • QR Code Display: Print your nametag and display it at your business location, allowing customers to follow you with ease.
  • In Collaborations: When collaborating with other Instagram users, share each other’s nametags. It’s a mutual way to leverage each other’s followers.

In my role as a digital marketer, I integrated Nametags into our online campaigns. We created custom ones for different products, which we shared on our stories and posts. This strategy significantly boosted our product visibility and customer interaction.

How to Scan an Instagram Nametag Efficiently

Scanning an Instagram Nametag is straightforward. Here’s how to do it:

  1. Open the Instagram app and swipe right to open the Instagram Stories camera.
  2. Look for the ‘Scan a Nametag’ option and select it.
  3. Point your camera at the nametag. Once recognized, it will automatically direct you to that user’s profile.
  4. You can then choose to follow your Instagram account or engage with their content.

Remember, you can also scan nametags saved in your camera roll. This is particularly useful if you’ve collected nametags at an event and want to connect later.

Using these strategies, the Nametag becomes a powerful tool for networking, allowing you to connect with others and grow your Insta following efficiently and creatively.

Grow your Insta following efficiently and creatively

Leveraging Instagram Nametags for Growth

Growing Your Instagram Followers Using Nametags

The Insta Nametag can be a powerful asset in your strategy to grow your following. By making your nametag easily accessible, you open a direct channel for new followers. Embedding your nametag in creative and strategic locations, both online and offline, enhances visibility. Imagine your nametag displayed in a corner of your YouTube videos or as a permanent fixture in your blog’s sidebar. Each placement is an open invitation for viewers and readers to connect with you on Instagram, expanding your digital footprint and follower base.

Using Nametags to Promote Your Business or Brand

For businesses, the Instagram Nametag serves as a bridge connecting potential customers to your Instagram profile. Integrating your nametag into promotional materials transforms every flyer, poster, or business card into a portal directly to your Instagram account. Picture a scenario where customers at your café can scan your nametag from a tabletop card while they wait for their order. This seamless integration of the physical and digital worlds not only fosters engagement but also enhances the customer experience, encouraging them to become part of your online community. By using your nametag as a tool for promotion, you effectively turn every piece of marketing material into a dynamic, interactive touchpoint.

Advanced Uses of Instagram Nametags in Networking

Beyond the Basics: Innovative Ways to Use Nametags

While the primary use of Instagram Nametags is to facilitate quick connections, innovative applications can further enhance your networking strategy. Imagine integrating your nametag into interactive digital resumes, where potential employers can instantly connect with your professional Instagram profile. Artists and creators can embed their nametags into digital artworks or music videos, creating a seamless bridge for fans to follow their work on Instagram. These advanced uses demonstrate the flexibility of nametags, transforming them from a simple tool into a gateway for creative and professional opportunities.

Case Studies: Successful Networking Stories Using Instagram Nametags

Real-world success stories highlight the effectiveness of Nametags in networking. Take, for instance, a freelance photographer who includes their nametag in the watermark of their photos. This strategy led to a significant increase in their Instagram following and landed them several new projects. Another example is a startup company that used its nametag at trade shows, resulting in a spike in Instagram followers and enhanced brand visibility. These cases underscore the nametag’s potential as a networking powerhouse, capable of opening doors to new collaborations, clientele, and community growth.

In conclusion, the Insta Nametag is not just a feature for adding new friends; it’s a multifaceted tool with vast potential in the world of networking. Whether you’re looking to grow your account, promote your business, or expand your professional network, the nametag offers innovative and efficient ways to connect and engage.

The Insta Nametag is not just a feature for adding new friends


The Instagram Nametag feature, a blend of innovation and practicality, offers a unique approach to networking in the digital age. Far from being a mere novelty, it serves as a dynamic tool for individuals and businesses alike to grow their following, promote their business, and connect with a broader audience. From its ease of customization to its wide array of applications, the nametag has redefined the way we interact on social media platforms.

Whether you are at a networking event, managing a business, or simply looking to expand your social circle, Nametag is a modern solution for instant connectivity. Its ability to integrate seamlessly into various aspects of digital and physical marketing makes it an indispensable asset in any social media strategy. As we continue to navigate the evolving landscape of online networking, embracing innovative tools like the Nametag will undoubtedly lead to more meaningful connections and opportunities for growth.

In essence, this feature is not just about gaining more followers; it’s about opening doors to new possibilities and forging connections that transcend the digital realm. It symbolizes the future of networking, where ease, efficiency, and creativity converge.

Frequently Asked Questions

How do I scan someone else’s Instagram nametag?

To scan a nametag, open your Instagram, access the Instagram Stories camera, and select the ‘scan a nametag’ option. Point your camera at the nametag, and it will automatically direct you to their profile, allowing you to start following them instantly.

What are the design options for customizing my Instagram nametag?

When customizing your nametag, you can choose from various design options like different emoji backgrounds, colors, or even a selfie-style. This helps create a unique Instagram nametag image that represents your personality or brand.

Can I use the Instagram nametag feature for my business?

Absolutely! For Instagram business accounts, nametags are an easy solution to get more followers. You can promote your nametag in your store, on business cards, or through marketing materials, making it easy for users to scan and follow your account.

Is there a way to use Instagram nametags to grow my follower base?

Yes, Insta nametags are a quick way to gain more followers. Share your nametag on other platforms, in emails, or at events, encouraging people to follow you. You can even promote your Instagram using your nametag in creative ways.

What’s the advantage of the new Instagram nametag feature over traditional methods?

The new Instagram feature simplifies the process of connecting with others. Unlike traditional methods, it allows users to scan a user-specific image (your nametag) which automatically directs them to your profile and gives them an option to follow you. It’s a quick and easy way to expand your network and increase visibility.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.