Mastering the Instagram Video Strategy for 2023: Your Comprehensive Guide to Success

By: Val Razo

Last Updated on May 31, 2023 by Val Razo

Are you struggling to make your mark on Instagram? With our comprehensive guide on Instagram Video Strategy for 2023, you can overcome the hurdles and unlock your brand’s potential. We’ll show you how to create engaging content, leverage Instagram’s features, and connect with your audience in a meaningful way. It’s time to revolutionize your social media marketing strategy and elevate your brand to new heights.

Table of Contents

Creativity: Encouraging Original Content

Instagram is putting a strong emphasis on original content, especially when it comes to Instagram video. This means that to make your Instagram strategy successful in 2023, you need to think outside the box. It’s not just about following trends anymore – it’s about setting them. So, how can you do this? Start by brainstorming unique ideas for video content. Think about what makes you or your brand unique and how you can translate that into a video. Remember, originality is key here.

Instagram Video Strategy for 2023

Discovery: Helping Users Find Inspiring Content

Instagram is also making it easier for users to discover new content. The Instagram feed is no longer just about who you follow. With features like the Instagram explore page, users can discover new content based on their interests. This means that creating high-quality, inspiring content can help you reach a larger audience. So, what does this mean for your best Instagram strategy? It means that you need to focus on creating content that not only appeals to your existing followers but also to potential new followers.

Connection: Facilitating Conversations and Deeper Connections

Lastly, Instagram is focusing on facilitating deeper connections between users. This means that it’s not enough to just post content – you need to engage your audience. This can be done by responding to comments, asking questions in your captions, or even hosting Instagram Live sessions where you can interact with your Instagram users in real time. Remember, Instagram is a social platform, so make sure your Instagram profile is not just a one-way communication channel.

Utilizing Different Instagram Video Formats

Instagram offers a variety of video formats, each designed to serve a specific purpose. Understanding these formats and their unique features can help you create a diverse and effective Insta video strategy. Let’s dive into these formats and see how you can use them to your advantage.

Instagram Stories for Conversational Content

Instagram stories are a great tool for creating conversational content. They are short, 15-second videos that disappear after 24 hours, making them perfect for sharing behind-the-scenes content, quick updates, or engaging with your audience through polls or Q&A sessions.

One of my personal experiences with Instagram stories was when I used them to share the process of creating a new product. I posted updates throughout the day, asked for feedback, and even shared some of the challenges I faced. This kept my audience engaged and made them feel like they were part of the journey.

Moreover, with Instagram stories video ads, you can reach a wider audience. These ads appear between stories of users who don’t follow you, giving you a chance to showcase your brand to potential new followers. Remember, the key to successful stories is to keep them engaging and interactive.

Maximizing Reach with Instagram Ads

Instagram Ads are a great way to reach a larger audience and boost your brand visibility on Instagram. You can create ads that appear in the Instagram feed, Stories, or the Explore page.

When creating Instagram Ads, targeting your ads to the right audience is important. You can do this by defining your audience based on factors like age, location, interests, and more. Remember, the more relevant your ads are to your audience, the more likely they are to engage with them.

IGTV for Long-form Content

For long-form content, IGTV is your best bet. IGTV allows you to post videos that are up to an hour long, making it perfect for detailed tutorials, interviews, or webinars.

One of the most successful video posts I made was a detailed tutorial on how to use a product. The video was about 20 minutes long and provided step-by-step instructions. It was a hit among my followers and even attracted new ones.

When creating IGTV videos, remember to keep them informative and engaging. Also, consider your video format and Insta video size to ensure your content looks professional.

Optimizing Instagram Video Length

Understanding and optimizing Instagram video length is crucial for your video strategy. Each IG video format has its own length limit. For instance, Instagram Stories can be up to 15 seconds long, while IGTV videos can be up to 60 minutes long.

When creating videos for Instagram, it’s important to consider your video length and ensure it’s appropriate for your format. For example, if you’re creating a detailed tutorial, IGTV might be the best format due to its longer video length limit. On the other hand, if you’re sharing a quick update or a behind-the-scenes look, an Instagram Story would be more suitable.

Instagram Live

Instagram Live for Interactive Content

Instagram Live is a feature that allows you to broadcast video in real-time. This is a great way to interact with your audience directly, answer their questions, or even host live events or workshops.

I once hosted a live Q&A session where I answered questions about my brand and products. It was a great way to connect with my audience and provide them with valuable information. Plus, the live feature allowed me to interact with my followers in real-time, making the session more engaging and personal.

Instagram Reels for Short-form Content

Instagram Reels is Instagram’s answer to the short-form video trend. Reels are 15 to 30-second videos that can be set to music, making them perfect for dance challenges, short tutorials, or funny skits.

I’ve found that Instagram Reels are a great way to showcase my brand’s personality. I once created a reel showing a day in the life at my company, complete with funny moments and bloopers. It was a hit among my followers and helped humanize my brand.

Each Instagram video format serves a unique purpose. You can create a diverse and engaging Instagram video strategy for 2023 by understanding these formats and using them effectively. Stay tuned for the next section to discuss optimizing your video content for maximum reach and engagement.

Increasing Instagram Engagement

Engagement is the lifeblood of any successful Instagram marketing strategy. It’s not just about the number of followers you have, but how actively they interact with your content. Here are some strategies to boost your engagement on Instagram.

Making Engagement Easy

The first step to increasing engagement is to make it easy for your audience to interact with your content. This means optimizing your Instagram account for engagement. Make sure your posts are easy to find and engage with. Use the Instagram app to regularly engage with your followers by responding to comments and messages.

One of the ways I’ve made engagement easy on my account is by regularly asking my followers questions in my posts and stories. This encourages them to interact with my content and gives me valuable insights into their interests.

Using Call to Actions

A call to action (CTA) prompts your audience to take a specific action. This could be anything from asking your followers to like your post, leave a comment, or check out your latest product.

On my Instagram profile, I’ve found that a simple CTA like “double tap if you agree” or “tag a friend who needs to see this” can significantly increase engagement. Plus, it’s a great way to encourage your followers to follow your account and become part of your community.

Encouraging Audience to Comment

Comments are a great way to boost engagement and build a community on Instagram. When your followers comment on your posts, it increases your engagement and makes your followers feel heard and valued.

One strategy I’ve used to encourage comments is to end my Instagram posts with a question. This encourages my followers to share their thoughts and sparks conversation in the comments section.

Leveraging Instagram Shop for Business Growth

Instagram Shop is a powerful tool for businesses, allowing you to showcase your products directly on your Instagram profile. Users can browse your products, see product details, and even make a purchase without leaving the Instagram app.

As a marketer, you can leverage Instagram Shop to drive sales and grow your business. You can create engaging product posts, use shoppable tags, and promote your Instagram Shop in your Stories and IGTV videos.

Reaching New Audiences

Reaching New Audiences on Instagram

While engaging your existing followers is important, reaching new audiences is equally important. Here’s how you can do that.

Collaborative Posts for Greater Reach

Collaborative posts are a great way to reach new audiences. This could be anything from a shoutout to a full-blown collaboration with another Instagram user.

I once collaborated with a fellow Instagrammer in a similar niche for a joint giveaway. We both posted about the giveaway on our respective accounts, which helped us reach each other’s followers and gain new ones.

Using Relevant Hashtags

Hashtags are a powerful tool for reaching new audiences on Instagram. They make your posts discoverable to users who are interested in similar content.

I’ve found that using relevant and popular hashtags in my posts has significantly increased my reach. However, it’s important to keep up with Instagram trends and regularly update your hashtag strategy to ensure it remains effective.

Adding Searchable Text to Posts

Adding searchable text to your posts can also help you reach new audiences. This could be in the form of Instagram captions, keywords in your post description, or even in the comments section.

One of the 2023 statistics that stood out to me was that posts with at least one hashtag receive 12.6% more engagement. So, don’t underestimate the power of a well-crafted caption!

Creating Recommendable Content

Lastly, creating high-quality, recommendable content is key to reaching new audiences. Your followers would want to share this kind of content with their friends, either through direct messages or by tagging them in the comments.

Remember, the best content is visually appealing and provides value to your audience. Whether it’s a helpful tip, a funny meme, or an inspiring quote, make sure your content is something your followers would want to share.

Enhancing Your Content with Video Editing Tools

Video editing tools can help you enhance your Instagram videos and make them more engaging. These tools can add filters, text, music, and more to your videos.

Many video editing tools are available, both within the Instagram app and from third-party providers. Some popular options include InShot, Adobe Premiere Rush, and Quik. Experiment with different tools and features to see what works best for your brand.

Creating Instagram Guides for Your Audience

Instagram Guides are a relatively new feature that allows you to share curated content in a scrollable format. You can create Guides for products, places, or posts.

As a marketer, you can use Instagram Guides to share recommendations, tips, or tutorials with your audience. For example, you could create a Guide showcasing your top products, a Guide sharing your favorite local businesses, or a Guide with tips for using your products.

Gaining Followers Rapidly

Growing your Instagram followers is a crucial part of any successful Instagram strategy. But how can you attract new followers to your Instagram account? Here are some strategies to help you gain followers rapidly.

Growing Instagram followers

Brainstorming Relevant Topics

One of the best ways to attract new followers is by posting content that is relevant to your audience. This means keeping up with the latest Instagram trends and brainstorming topics that your audience is interested in.

For instance, when I noticed a trend in DIY home decor, I decided to create a series of posts sharing my own DIY projects. This not only attracted new followers who were interested in this trend, but also engaged my existing followers who were excited to see something different on my feed.

Audience Research for Content Creation

Understanding your audience is key to creating content that they will love. This involves researching your Instagram users, understanding their interests, and creating content catering to them.

One of the ways I do audience research is by regularly conducting polls and Q&As on my Instagram stories. This gives me direct insights into what interests my audience and helps me create Instagram content they will love.

Utilizing Trends from Other Platforms

Don’t limit yourself to Instagram. Other social media platforms like TikTok are full of trends and content ideas that you can adapt for your Instagram account.

For example, when the “Dalgona Coffee” trend was blowing up on TikTok, I decided to create an Instagram Reel showing how to make this whipped coffee. This not only attracted new followers who were interested in this trend, but also gave my existing followers a fun and engaging piece of content.

Growing your following on Instagram is a key part of your Instagram strategy. The more followers you have, the larger your reach and influence on the platform.

One effective way to grow your following is by consistently posting high-quality, engaging content. This could be in the form of photos, videos, Stories, or IGTV videos. You can also engage with your audience by responding to comments, hosting Instagram Live sessions, and sharing user-generated content.

Another strategy is to use relevant hashtags in your posts. This can help your posts get discovered by users who are interested in similar content. You can also collaborate with other Instagram users or influencers in your niche to reach their followers.

Converting Profile Visitors Into Instagram Followers

Attracting new visitors to your Instagram profile is only half the battle.

The other half is converting these visitors into followers. Here’s how you can do that.

Crafting an Engaging Profile Picture and Bio

Your profile picture and bio are often the first things a visitor sees when they land on your Instagram profile. Make sure they are engaging and accurately represent your brand.

I’ve found that a clear, high-quality profile picture and a well-crafted bio can significantly increase my follower conversion rate. In my bio, I make sure to clearly state who I am, what I do, and what kind of content my followers can expect from me.

Establishing Clear Content Pillars

Content pillars are the key themes or topics that your content revolves around. They help you create a consistent and cohesive Instagram content strategy, making it easier for visitors to understand what your account is about.

For example, my content pillars are DIY projects, home decor inspiration, and sustainable living tips. This not only helps me plan my content calendar but also attracts followers who are interested in these topics.

Utilizing Stories Highlights

IG Stories Highlights are a great way to showcase your best Instagram stories content. They appear right under your bio and stay there until you remove them, making them a perfect tool for converting profile visitors into followers.

I use my Highlights to showcase my best DIY projects, share customer testimonials, and give a behind-the-scenes look at my brand. This engages my profile visitors and gives them a reason to follow me.

Spotlighting Specific Feed Posts with Pinned Posts

Pinned posts are a new feature that allows you to spotlight specific posts on your Instagram feed. This can be a great way to showcase your best content and convert profile visitors into followers.

For instance, I pinned a post showcasing a viral DIY project. This attracted new followers and gave my existing followers easy access to a post they loved.

Curating a Cohesive Feed Aesthetic

Lastly, curating a cohesive feed aesthetic can help attract new followers. This involves planning your Instagram content in a way that it visually flows together when viewed on your profile page.

I’ve found that a cohesive feed makes my profile more visually appealing and communicates professionalism and consistency, which can help convert profile visitors into followers.

Stay tuned for the next section to discuss optimizing your Instagram video content for maximum reach and engagement.

Increasing Engagement on Instagram

Engagement is the lifeblood of any successful Instagram marketing strategy. It’s not just about the number of followers you have, but how actively they interact with your content. Here are some strategies to boost your engagement on Instagram.

Creating successful Instagram marketing strategy

Carousel Posts for Maximized Engagement

Carousel posts allow you to share multiple photos or videos in a single post, providing more opportunities for your followers to engage with your content.

I’ve found that carousel posts are particularly effective for tutorials or step-by-step guides. For example, I once shared a DIY project as a carousel post, with each slide showing a different step in the process. This kept my followers engaged and made the tutorial easy to follow.

Participating in Reels Trends and Remixes

Instagram Reels is a feature that allows you to create short, engaging videos. Participating in Reels trends and remixes can help you reach a wider audience and increase your engagement.

For instance, when the “Flip the Switch” trend was popular on Reels, I created my own version and shared it on my account. This helped me reach new audiences and boosted my engagement as my followers loved seeing me participate in the trend.

Sharing User-Generated Content

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. Sharing UGC on your Instagram posts can help boost your engagement and build trust with your audience.

One of the ways I’ve used UGC is by sharing photos of my followers using my products. This not only provides social proof but also encourages my followers to share their own photos for a chance to be featured.

Creating Interactive Instagram Stories

Instagram Stories are a great way to engage with your audience more casually and personally. You can make your stories interactive by adding polls, quizzes, or the new “Ask Me Anything” feature.

I’ve found that interactive stories boost my story views and increase my overall Instagram engagement. Plus, they’re a fun way to get to know my followers better!

Boosting Lead Generation on Instagram

Lead generation is a crucial part of any Instagram marketing strategy. Here are some strategies to help you generate more leads on Instagram.

Utilizing Message Buttons for Direct Engagement

The Message button on your Instagram profile is a powerful tool for lead generation. It allows your followers to easily contact you directly from your profile.

I’ve found that the Message button is particularly effective for answering customer inquiries, providing personalized recommendations, and building relationships with my followers.

Leveraging Instagram’s Notes Feature

Instagram’s Notes feature is a new tool that allows you to save and organize posts into private collections. You can use this feature to save posts that generate high engagement, track competitors, or even save ideas for future content.

For instance, I use the Notes feature to save posts that have generated a lot of engagement. This helps me understand what kind of content my followers love and gives me ideas for future posts.

Using Lead Generation Stories

Insta Stories can be a powerful tool for lead generation. By creating engaging and interactive stories, you can encourage your followers to take action, such as visiting your website or signing up for your newsletter.

For example, I often use stories to promote my latest blog posts. I include a “Swipe Up” link that takes my followers directly to the post. This drives traffic to my blog and helps me generate leads for my email list.

Stay tuned for the next section where we will discuss how to create high-performing Instagram content.

Tips for Creating High-Performing Instagram Content

Creating high-performing content is key to growing your Instagram following and boosting your engagement. Here are some tips to help you create content that your audience will love.

Creating high-performing content

Following Relevant Hashtags

Hashtags are a powerful tool for discovering new content and reaching a wider audience on Instagram. By following relevant Instagram hashtags, you can stay up-to-date with the latest Instagram trends and find inspiration for your own content.

For instance, I follow hashtags related to my niche, such as #DIYHomeDecor and #SustainableLiving. This helps me discover new content ideas and keeps me informed about what’s trending in my niche.

Checking Suggested Content

Instagram’s Explore page is a treasure trove of content ideas. It uses an algorithm to suggest posts that are similar to the content you’ve liked or saved in the past.

I often check my Instagram Explore page for inspiration. It’s a great way to discover new content ideas and see what kind of posts are popular in my niche.

Monitoring Competitors for Inspiration

Keeping an eye on your competitors’ actions can also provide valuable insights for your Instagram content strategy. You can learn from their successes and avoid their mistakes.

For example, I regularly check out the Instagram accounts of other DIY bloggers to see what kind of content is resonating with their audience. This not only gives me ideas for my own content but also helps me stay competitive in my niche.

Creating Strategic Instagram Storyboards

Instagram storyboards are a great way to plan your Instagram stories and ensure they align with your overall Instagram strategy. Here are some tips for creating effective storyboards.

Boosting Instagram Story Retention

Keeping your audience engaged with your stories is key to boosting your story retention rate. This involves creating engaging and interactive content your audience will want to watch until the end.

For instance, I often create “How To” stories where I share step-by-step guides or tutorials. This engages my audience and provides them with valuable content that they can save and refer back to later.

Using Stickers and Reacting Options

Instagram stickers are a fun and interactive way to engage your audience. You can use them to add personality to your stories, encourage audience interaction, or even gather feedback.

For example, I often use the Poll sticker to ask my audience for their opinion on a new product or idea. This boosts my story engagement and gives me valuable insights into what my audience wants.

Collaborative Features like Live Rooms

Instagram’s Live Rooms feature allows you to go live with up to three other people. This can be a great way to collaborate with other creators, host Q&A sessions, or even conduct live tutorials.

For instance, I recently hosted a Live Room with a fellow DIY blogger where we shared our top home decor tips. This provided our audience with valuable content and helped us reach new audiences.


As we move into 2023, keeping your Instagram strategy up-to-date is more important than ever. With Instagram constantly rolling out new features and updates, staying on top of the latest trends and best practices can help you stay ahead of the competition.

Instagram marketing strategy for 2023

The Importance of Updating Your Instagram Strategy for 2023

In conclusion, updating your Instagram marketing strategy for 2023 is crucial for staying relevant and reaching your business goals. By staying informed about the latest Instagram updates, experimenting with new features, and continuously optimizing your content strategy, you can ensure your Instagram account continues growing and thriving in the coming year.

Mastering Instagram and its various features is a crucial aspect of social media marketing in 2023. From creating engaging video posts to understanding the specifications of each video format, there’s a lot to learn. However, this guide provides everything you need to know to navigate the platform effectively.

Whether you’re posting a single video or curating a series of stories, the content you share on Instagram can significantly impact your brand’s success. Remember, it’s not just about posting any content; it’s about making your content stand out. Every element of your Instagram profile should reflect your brand’s identity and values from the top of the screen to the bottom.

Understanding Instagram video specs is essential when creating a video. It ensures your content is displayed correctly and your followers can enjoy it. With Instagram automatically adjusting your video to fit the platform’s requirements, you can focus on creating engaging and high-quality content.

Although Instagram has been around for a while, it continues to evolve, introducing new features and tools to help brands reach their audience. Developing your strategy to adapt to these changes can improve your Instagram presence and help you connect with the billion monthly active users on the platform.

From uploading the video to publishing your video, each step in the Instagram content creation process is an opportunity to engage your audience and grow your brand. And with features like Instagram Stories and Instagram Shop, you have numerous ways to showcase your brand’s social media presence.

You’ll be able to see how many people you’re reaching with Instagram’s comprehensive analytics tools, helping you measure your success and adjust your strategy as needed. Whether you want to post daily updates or share behind-the-scenes glimpses into your business, Instagram offers the tools and features to make it happen.

In the end, your success on Instagram in 2023 and beyond will depend on your ability to adapt to changes, come up with creative ideas, and engage with your audience. With a solid social media strategy and a deep understanding of the platform, you can use Instagram to grow your brand and achieve your business goals.

Frequently Asked Questions

What is Instagram video strategy for 2023?

Instagram video strategy for 2023 refers to the plan of action that businesses and individuals are taking to incorporate videos on their Instagram profiles to attract more followers, increase engagement and drive sales. This strategy includes posting videos of varied length and formats on Instagram, such as Instagram video ads, Instagram stories, Instagram reels and IGTV videos.

What is the importance of Instagram video in 2023?

Instagram video has become an important element of Instagram marketing in 2023. A well-crafted Instagram video marketing strategy can help businesses and individuals create engaging content, reach new audiences and increase brand awareness, ultimately leading to more conversions, sales, and revenue.

What is the recommended Instagram video size in 2023?

The recommended Instagram video size in 2023 is 1080 pixels wide by 1350 pixels tall (4:5 aspect ratio) for Instagram feed, stories and reels and 1080 pixels wide by 1920 pixels tall (9:16 aspect ratio) for IGTV.

How can I create an effective Instagram video marketing strategy for my business in 2023?

To create an effective Instagram video marketing strategy for your business in 2023, first, identify your target audience and understand their interests. Then, create a content calendar that includes different types of Instagram videos and post regularly. Optimize your video by adding captions, hashtags, and CTAs that align with your marketing goals.

What are the types of Instagram videos available in 2023?

The types of Instagram videos available in 2023 include Instagram video ads, Instagram stories, Instagram reels and IGTV videos. Instagram video ads can help businesses promote their product or services, Instagram stories and reels allow users to share short-form video content, and IGTV videos enable users to post longer-form video content.

How can Instagram videos help in improving my business Instagram strategy in 2023?

Instagram videos can help improve your business Instagram strategy in 2023 by increasing engagement, building brand awareness, and driving sales. Instagram videos allow businesses to share their stories more effectively and showcase their products and services, increase following, and ultimately enhance their overall Instagram marketing strategy.

What is a content calendar for Instagram video strategy in 2023?

A content calendar for Instagram video strategy in 2023 is a schedule that outlines when and what type of Instagram videos a business or individual will post. It helps to stay organized and align the content with the overall Instagram marketing goals, ensuring that the content is engaging and relevant to the target audience.

How do I make my Instagram video content stand out in 2023?

To make your Instagram video content stand out in 2023, you should create high-quality videos that capture the audience’s attention. Use color grading and editing to make your video visually appealing, include captions, CTAs, and hashtags to make it interactive and engaging. Also, experiment with different types of Instagram videos and learn from your audience’s feedback.

What are the best video apps for Instagram in 2023?

Some of the best video apps for Instagram in 2023 include CapCut, InShot, VSCO, Adobe Premiere Rush, and iMovie. These apps provide various editing options, including filters, transitions, text overlays, music, and more, enabling users to create professional-looking videos easily.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.