How to Use Q&A Questions Feature and Question Stickers in Your Instagram Stories: The Ultimate Guide to Questions on Instagram

By: Val Razo

Last Updated on February 22, 2024 by Val Razo

Instagram has revolutionized the way we interact online, and with the introduction of features like the Instagram stories question and question sticker, engagement has soared to new heights. Whether you’re an influencer, a business owner, or just looking to engage with your followers, understanding how to use Instagram’s Q&A feature is crucial. This guide will take you through everything you need to know about using the question sticker, from the basics of asking questions on Instagram to leveraging these tools for marketing and audience interaction.

If you’re new to this feature, don’t worry. We’ll cover how to open your story, ask your audience questions, and use the Instagram questions sticker effectively. For those looking to add a creative twist, we’ll explore creative ways to use these features, including fun questions to ask and how to use the feature for an Instagram takeover or a live Q&A session. With this guide, you’ll be able to transform your Instagram presence, making your Instagram post more interactive and engaging, whether it’s a new story or a regular Instagram post.

How to use instagram's q&a questions feature

Understanding Instagram’s Q&A Feature

The Instagram stories question feature and question sticker have become a dynamic duo in the world of social media interaction. Originating as a new feature on Instagram, these tools have opened up a new realm of connectivity between users and their followers. Let’s delve into the intricacies of these features and how you can use them to boost engagement.

The Evolution of the Question Sticker

The question sticker, introduced as a new story element on Instagram, has evolved from a simple Q&A tool to a versatile feature for user engagement. Originally designed to ask questions on Instagram, it now serves as a gateway for influencers and businesses to conduct live Q&A sessions, gather feedback on products, or simply engage with followers in a more interactive way. It’s not just about asking questions; it’s about creating a dialogue with your audience.

Key Benefits of Using Questions on Instagram

Utilizing the questions feature on Instagram offers numerous advantages. It allows you to ask your followers directly what they want to learn or ask for advice, thereby fostering a sense of community. For businesses, it’s a way to conduct market research and understand customer preferences. Instagram questions can also be a fun way for friends to interact, offering a prompt for users to share their thoughts as many times as they want.

Instagram’s Q&A feature isn’t just about posting a question box by tapping on a sticker; it’s about creating an engaging narrative. By using the Instagram story questions effectively, you can build a sense of engaging with your audience, making your Instagram presence more vibrant and interactive. Whether you’re an influencer looking to deepen your connection with your audience or a brand aiming to engage with your followers, the Stories question feature is a versatile tool in your social media arsenal.

When I started using Instagram’s question sticker in my stories, I noticed an immediate increase in engagement. My followers loved the interactive aspect, and it felt like a more personal way to connect with them.

Getting Started with Instagram Stories Question Sticker

The Instagram Stories question sticker is a fantastic way to directly ask questions on Instagram and engage with your followers. Whether you’re a seasoned Instagram user or new to the platform, using this feature is straightforward and offers a range of creative possibilities.

Step-by-Step Guide to Using the Instagram Questions Sticker

  1. Open your story: Start by tapping on the new story icon in the top left corner of your Instagram account.
  2. Add a question sticker: Tap on the sticker icon (resembling a smiley face), and select the question sticker from the menu.
  3. Customize your question: You can either type in a specific question for your followers or use the default “Ask me anything” prompt.
  4. Share your story: Once you’ve added your question, share the story with your followers. They can now submit questions or responses directly through the sticker.

Creative Ways to Use the ‘Ask Me a Question’ Feature

  • Instagram Takeover: Use the question sticker during an Instagram takeover to allow followers to interact with the guest host.
  • Feedback Sessions: Collect feedback on your products or services by asking specific questions related to user experience.
  • Q&A Sessions: Host a live Q&A, answering questions directly from your followers in real-time.
  • Fun Interactions: Pose fun questions or polls, encouraging followers to share their preferences and opinions.

By using the Story Questions feature, you not only open a channel for asking questions but also create a platform for meaningful and fun interactions. This feature can be a powerful tool in building a more engaged and interactive Instagram presence.

As a small business owner, incorporating the question feature on Instagram stories transformed the way I interacted with my customers. It became an invaluable tool for gathering feedback and understanding their preferences.

Open a channel for asking questions

Maximizing Engagement Through Instagram Questions

In the realm of social media, particularly on platforms like Instagram, engagement is the key to building a strong connection with your audience. The Instagram questions feature is a powerful tool in this regard, allowing for deeper interaction with your followers. This part of the article delves into effective strategies for asking compelling questions and how to analyze responses to enhance audience interaction.

Strategies for Asking Compelling Questions on Instagram

Crafting the right questions on IG requires a blend of creativity, understanding of your audience, and timing. Tailoring your questions to align with the interests and preferences of your followers can significantly increase engagement, especially if you’re an influencer or a business looking to engage with your followers. Moving away from the standard “ask me anything” format and experimenting with thematic questions, trivia, or fun polls can add a fresh twist. Timeliness also plays a crucial role; incorporating current events or trends into your questions makes them more relevant and engaging. Encouraging participation is also essential, so ensure you communicate in an inviting tone and provide a clear call to action, urging your followers to submit questions or share their views.

Analyzing Responses to Enhance Audience Interaction

Once you start receiving responses to your questions on Insta, it’s crucial to dedicate time to review them. This not only helps in understanding what your audience is interested in but also aids in crafting future content that resonates with them. Sharing selected responses publicly can further boost engagement. It allows your followers to see their input being valued and opens up opportunities for further discussions. Additionally, responding personally to some of these questions or comments can create a sense of intimacy and connection, encouraging even more followers to participate in future IG stories questions. Analyzing responses also involves looking at the types of questions that garner the most interaction and using this insight to refine your approach to using the IG questions feature.

IG stories questions

Innovative Ways to Use Instagram’s Q&A in Stories

Instagram’s Q&A feature in stories offers a versatile platform for users to engage with their audience creatively. This section will explore how to incorporate user-generated content and leverage the Q&A feature for business and brand growth.

Incorporating User-Generated Content with Questions

User-generated content (UGC) is a goldmine for increasing engagement and authenticity on social media. By utilizing the Instagram stories question feature, you can encourage your followers to share their own experiences and insights. This can be particularly effective for brands and influencers, as it not only fosters community involvement but also provides a diverse range of content for your Instagram account. For example, you can ask your audience to share their favorite ways of using your product or service, or their personal experiences related to a topic you’re discussing. Displaying these responses in your stories not only validates your followers’ contributions but also enriches your content with real-world perspectives.

Leveraging Q&A for Business and Brand Growth

For businesses, the Questions feature is more than just a tool for interaction; it’s a strategic asset for growth and customer engagement. You can use it to conduct informal surveys, gather testimonials, or even crowdsource ideas for new products or services. Engaging your audience with questions about what they’d like to see next or their feedback on your current offerings provides invaluable insights directly from your consumer base. Furthermore, hosting regular Q&A sessions or Instagram takeovers with industry experts or influencers can boost your profile’s visibility and credibility. This direct line of communication with your audience not only enhances your Instagram presence but also strengthens your brand’s relationship with its customers.

Advanced Tips and Tricks for Instagram Story Questions

To truly stand out on Instagram and make the most of the questions feature, it’s important to delve into some advanced tips and tricks. This section will guide you through customizing your question stickers and utilizing analytics to measure the success of your Insta story questions.

Customizing the Look and Feel of Your Question Sticker

Customization plays a significant role in making your IG stories question feature more appealing. Instagram offers various options to personalize the aesthetic of your question sticker, aligning it with your brand or personal style. You can change the color and font of your question sticker to match the theme of your story. Additionally, pairing your question with relevant images or backgrounds can make it more eye-catching. Remember, the more visually appealing your story is, the more likely your followers are to engage with it.

Customization plays a significant role in making your IG stories question feature more appealing

Measuring Success: Analytics for Instagram Story Questions

Understanding the impact of your Stories question feature involves more than just counting responses. Instagram provides analytics tools that can help you gauge the effectiveness of your interactions. You can track metrics such as how many people viewed your story, how many responded to your question, and even how many took further actions like visiting your profile or website. Analyzing these metrics allows you to refine your approach, helping you to craft more engaging content and questions in the future. Regularly reviewing these insights can be a game-changer in enhancing your overall Instagram presence and engagement strategy.

By mastering these advanced techniques, you’ll not only improve your skills in using the Instagram questions feature but also elevate your overall approach to engaging with your audience on the platform.


Throughout this article, we’ve explored the multifaceted uses of Instagram’s Q&A feature, from the basics of setting up and using the question sticker to advanced strategies for maximizing engagement. Whether it’s through creative storytelling in Insta stories, direct interaction with followers on Instagram, or leveraging the platform for business growth, the questions feature on Instagram offers endless possibilities.

Remember, the key to success with the Instagram stories question feature is a blend of creativity, authenticity, and strategic engagement. By customizing your approach, analyzing your audience’s responses, and continually refining your tactics, you can create a more vibrant and interactive Instagram presence. The versatility of the question sticker allows for a unique connection with your audience, making your Instagram account not just a place for sharing content, but a platform for genuine interaction and community building.

Whether you are an influencer, a business, or just an individual looking to engage with your followers, these insights and tips will help you use Instagram’s Q&A feature more effectively. Embrace this opportunity to ask questions, share responses, and create meaningful conversations that resonate with your audience.

The versatility of the question sticker allows for a unique connection with your audience

Frequently Asked Questions

How can businesses use the ‘Ask Me a Question’ feature on Instagram for marketing?

Businesses can utilize the ‘Ask Me a Question’ feature on Instagram as a dynamic tool for direct market research and customer engagement. By posing targeted questions, they can gather insights about customer preferences, receive feedback on products, and even crowdsource ideas for new offerings. This feature also serves as a way to humanize the brand, allowing businesses to interact personally with their audience.

What are some creative ways to use the emoji slider in Instagram stories?

The emoji slider in Instagram stories can be used for quick and fun polls, gauging audience reactions to questions or topics. For instance, a fashion brand might ask followers to rate a new clothing line using the slider. This not only engages followers but also provides visual feedback that can be easily interpreted and shared.

Can I use Instagram’s question sticker to gather user-generated content (UGC)?

Absolutely! The question sticker is an excellent way to encourage followers to submit their own content. For example, you could ask followers to share their experiences related to your product or service. This UGC can then be featured in your stories, providing authentic content and deepening follower engagement.

Is it possible to use the questions feature for a live Q&A session on Instagram?

Yes, you can use the questions feature to conduct live Q&A sessions. This involves posting a story inviting followers to ask questions and then going live to answer these questions in real-time. It’s an effective way to interact with your audience and provide immediate, personal responses to their inquiries.

What are some tips for increasing follower participation when using the questions feature in Instagram stories?

To increase participation, ask engaging and relevant questions that resonate with your audience. Use a mix of open-ended and specific questions. Promoting your Q&A session in advance can also help, as can responding to questions promptly and sharing the best responses in your stories. This not only encourages more questions but also shows your followers that their input is valued.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.