How to find the Best Instagram Hashtags?

By: Val Razo

Last Updated on March 29, 2023 by Val Razo

Instagram is one of the most popular social media platforms, and it’s no surprise that businesses and individuals are looking for ways to optimize their content and reach a larger audience. One of the most effective ways to do this is by using hashtags. In this blog post, we’ll be discussing the importance of Instagram hashtags and the best practices for finding and using them.

The Importance of Instagram Hashtags

Hashtags are a powerful tool for increasing the visibility of your Instagram posts. When you use a hashtag, your post becomes searchable by other users who are searching for content related to that hashtag. For example, if you’re a fashion blogger and you use the hashtag #ootd (outfit of the day), your post will be discoverable by other users who are searching for that hashtag. This can help you reach a larger audience and increase engagement on your posts.

Furthermore, hashtags are also great for creating a sense of community on Instagram. By using the same hashtags, users can connect with others who share similar interests and build a following around a specific topic or theme. Hashtags also allow you to join conversations and participate in challenges, which can increase engagement on your posts and help you gain more followers.

It’s important to note that overusing hashtags can actually harm your account’s performance. Instagram allows up to 30 hashtags per post and it’s recommended to use only the relevant and necessary hashtags, not all 30. Also, using hashtags that are not relevant to your content can decrease your reach and engagement. Therefore, it’s crucial to be selective and strategic when choosing hashtags for your posts.

Instagram allows you to follow hashtags, this means that you can see the posts that use that specific hashtag. This feature allows you to discover new accounts, find inspiration, and join in on conversations. Following hashtags can also help you stay updated on the latest trends and news in your niche, which can help you create relevant and engaging content.

In summary, Instagram hashtags are a powerful tool for increasing visibility, reach, and engagement on the platform. By researching, selecting, and analyzing hashtags, you can develop an effective hashtag strategy and take your Instagram account to the next level.

Developing a Hashtag Strategy

Developing a hashtag strategy is essential for getting the most out of Instagram. When you have a plan in place, you’ll be able to use hashtags more effectively and reach a larger audience. Here are some tips for developing your own hashtag strategy:

  • Research popular hashtags in your niche
  • Create custom hashtags for your brand
  • Use a mix of popular and niche hashtags
  • Analyze your hashtag performance

It’s also important to regularly update and adjust your hashtag strategy as trends and popular hashtags change over time. By staying up to date with the latest hashtags and making adjustments to your strategy as needed, you can ensure that your hashtags are always working for you and maximizing your reach on Instagram.

Researching Hashtags

Hashtag Research Tools

There are several tools available for researching hashtags on Instagram. These tools can help you find popular hashtags in your niche, as well as give you insights into how well certain hashtags are performing. Some popular hashtag research tools include:

  • Hashtagify
  • Keyhole
  • RiteTag
  • All Hashtag

Finding Popular Hashtags

Popular Hashtag Lists

One of the easiest ways to find popular hashtags on Instagram is to look at lists of popular hashtags. There are many websites and social media accounts that curate lists of popular hashtags for various niches. Some popular hashtag lists include:

  • Top Instagram Hashtags
  • Hashtags for Likes
  • The Best Hashtags
  • Hashtag Heaven

Creating Custom Hashtags

Brand-Specific Hashtags

Creating custom hashtags for your brand can help you increase visibility and reach a larger audience. These hashtags should be specific to your brand and should be used consistently across all of your posts. Some examples of brand-specific hashtags include:

  • #BrandName
  • #BrandNameCommunity
  • #BrandNameFans
  • #BrandNameLove

Analyzing Hashtag Performance

Hashtag Analytics

Analyzing your hashtag performance is important for understanding how well your hashtag strategy is working. There are several tools available for analyzing hashtag performance on Instagram. These tools can give you insights into the reach and engagement of your posts, as well as the performance of specific hashtags. Some popular hashtag analytics tools include:

  • Iconosquare
  • Sprout Social
  • Hootsuite
  • Later

Frequently Asked Questions

How do you find effective hashtags on Instagram?

Hashtags play an important role in getting your posts discovered on Instagram. You can use different tactics to find the most effective hashtags for your content strategy. Some of these tactics include using a hashtag suggestion tool like Later, conducting research on the Instagram Explore page, and checking Instagram hashtag volume using Instagram’s Tag Search tool.

Which Instagram hashtags get the most likes?

When it comes to Instagram hashtags, some are more popular than others. The top 10 hashtags that have the most potential to generate likes from Instagram users include #love, #instagood, #photooftheday, #art, #beautiful, #photography, #fashion, and #happy.

How do I find good hashtags for free?

Finding good hashtags for free is easy, thanks to various Instagram hashtag generator tools. Some of the best tools include the Influencer Marketing Hub Instagram Hashtag Generator, All Hashtag, Ritetag, Photerloo Instagram Hashtag and Keyword Generator, Hashtag Generator #HashMe, Hashtagify, Sistrix, and Daily Purpose. These tools can help you find the perfect combination of hashtags for each of your posts.

Is it better to use all 30 hashtags on Instagram?

According to a study, posts using 20-30 hashtags received the best reach and engagement rates. However, it’s essential to make sure that your hashtags are relevant to your post and target audience. Using irrelevant hashtags can negatively impact your engagement rates and even get you penalized by Instagram.

Do hashtags increase likes?

Just using hashtags doesn’t guarantee increased engagement. While hashtags can help your posts get discovered by a broader audience, using them alone won’t necessarily result in more likes and comments. To increase engagement, you need to create high-quality content that resonates with your target audience.

How do you know if a hashtag is good?

To determine if a hashtag is good, check if it’s a good match for your profile and post. Look for post count, popularity, trending, and recent hashtags on each social media platform. You can also use hashtag generator tools like Hashtag Expert, which provides in-app features to track hashtag performance and create a personalized list of hashtags for your posts.


In conclusion, using Instagram hashtags is an essential part of optimizing your content and reaching a larger audience. By researching popular hashtags, creating custom hashtags for your brand, and analyzing hashtag performance, you can develop an effective hashtag strategy. Additionally, buying Instagram followers and likes can also be beneficial for your account as it can increase your visibility and credibility on the platform. You can check out a reputable website such as to purchase followers and likes. With a strong hashtag strategy and a boost in followers and likes, you can take your Instagram account to the next level.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.