Last Updated on March 31, 2023 by Val Razo
Instagram is a powerful tool for businesses and individuals looking to promote their brands and increase their reach. With so many users on the platform, it’s a great place to connect with potential customers and build your following. One way to do this is through Instagram ads. By creating targeted ads that appear in users’ feeds, you can increase your visibility and attract new followers to your account. In this post, we’ll explore the different types of Instagram ads available and how you can use them to grow your following.
Why Instagram Ads?
Instagram ads are a great way to reach a larger audience than you might be able to with organic content alone. With the right targeting and messaging, you can reach people who may not have otherwise discovered your brand. Instagram’s targeting options allow you to reach users based on factors such as age, location, interests, and behaviors. This means you can create ads that are highly relevant to your target audience, increasing the likelihood that they will engage with your content and follow your account.
Types of Instagram Ads
There are several types of Instagram ads to choose from, each with its own benefits and limitations. Let’s take a look at the most popular types of Instagram ads:
Photo ads are a simple but effective way to promote your brand on Instagram. They consist of a single image and a caption and can be used to showcase your products, highlight your brand’s values, or simply capture your audience’s attention. There are two types of photo ads available:
Single Image Ads
Single-image ads are the most basic type of Instagram ad. They consist of a single image and a caption and can be used to promote anything from products to services. The key to a successful single-image ad is to use high-quality, eye-catching imagery and a clear, concise caption that encourages users to take action.
Carousel ads allow you to include multiple images or videos in a single ad. This can be a great way to showcase a range of products or tell a more in-depth brand story. With carousel ads, users can swipe through the images or videos, giving them a more interactive and engaging experience.
Video ads are another great option for promoting your brand on Instagram. They allow you to tell a more dynamic and engaging story than photo ads and can be used to showcase your products or services in action. There are two types of video ads available:
In-Feed Video Ads
In-feed video ads appear in users’ feeds, just like photo ads. They can be up to 60 seconds in length and are perfect for showcasing product features or sharing a brand message. In-feed video ads autoplay without sound, so it’s important to use visually engaging content and subtitles to capture users’ attention.
Stories Video Ads
Instagram Stories have become an incredibly popular feature of the platform, with over 500 million daily active users. Stories video ads allow you to create short, vertical videos that appear between users’ stories. These ads can be up to 15 seconds in length and can be used to drive app installs, promote new products, or simply build brand awareness.
Instagram Story Ads
In addition to video ads, Instagram also offers a range of ad formats specifically designed for Stories. These ads appear between users’ stories and can be used to showcase your brand in a highly engaging and interactive way. There are two types of Instagram Story ads available:
Single Image Story Ads
Single-image Story ads are similar to single-image photo ads but are optimized for the vertical format of Instagram Stories. They consist of a single image and a call-to-action, and can be used to promote anything from products to events.
Video Story Ads
Video Story ads are short, vertical videos that appear between users’ Stories. They can be up to 15 seconds in length and are perfect for capturing users’ attention and driving engagement.
Targeting Options for Instagram Ads
One of the biggest benefits of Instagram ads is the ability to target your ads to specific audiences. Instagram’s targeting options include factors such as age, gender, location, interests, and behaviors. This means you can create ads that are highly relevant to your target audience, increasing the likelihood that they will engage with your content and follow your account. When creating an Instagram ad campaign, it’s important to think carefully about your target audience and how you can reach them effectively.
Creating an Effective Instagram Ad Campaign
To create an effective Instagram ad campaign, there are a few key steps you should follow:
Define your goals: What do you want to achieve with your Instagram ads? Whether it’s driving traffic to your website, increasing brand awareness, or promoting a new product, it’s important to have a clear goal in mind.
Define your target audience: Who are you trying to reach with your ads? Use Instagram’s targeting options to define your audience based on factors such as age, gender, location, interests, and behaviors.
Choose your ad format: Which type of Instagram ad is best suited to your goals and target audience? Consider factors such as the length of the ad, the content you want to showcase, and the level of interactivity you want to provide.
Create your ad content: Use high-quality imagery or video, engaging captions or subtitles, and a clear call-to-action to create ads that are highly engaging and encourage users to take action.
Monitor and optimize your campaign: Once your ad campaign is live, monitor your performance carefully and make adjustments as needed to ensure you’re achieving your goals.
Do Instagram ads work to gain followers?
Yes, Instagram Paid Promotion can help you gain followers. Although Instagram does not offer the ability to optimize for followers like Facebook does, you can still use advertising to build a quality audience. To help brands grow followers on Instagram through paid promotion, we recommend five steps.
How do I promote my Instagram to get more followers?
To increase Instagram followers, there are 10 ways you can try:
- Optimize your Instagram account.
- Keep a consistent content calendar.
- Schedule Instagram posts in advance.
- Engage with customers, brand advocates, and influencers.
- Avoid fake Instagram followers.
- Showcase your Instagram everywhere you can.
- Post content that followers actually want to see.
What type of ads do best on Instagram?
According to Facebook Ads Manager, the most successful ad in the campaign, in terms of the number of link clicks, was the Single Image ad, followed by the Stories ad. Reach was also pretty good for these two ads, along with that of the Boosted post.
How do you target someone’s followers on Instagram with ads?
At the ad set level, scroll down to the Audience section and click the Edit button next to Detailed Targeting. Then enter your competitors’ brands into the search bar. If your competitors are major brands or have large followings on Instagram, you may be able to target their followers directly.
How to get 1,000 followers on Instagram?
To get your first 1000 followers on Instagram, try these 10 ways:
- Fill in your bio.
- Connect with friends and family.
- Be consistent.
- Make it interesting.
- Start a conversation.
- Use hashtags.
- Use videos and Instagram Stories.
- Use Reels.
Why am I not getting followers from Instagram ads?
The most common issues are problems with audience selection and targeting. Ensure that you have selected the right audience on your ad dashboard and check that Instagram is set as the preferred ad channel. This will cure the majority of Instagram ad deliverability issues.
Instagram ads are a powerful tool for businesses and individuals looking to increase their reach and attract new followers. By choosing the right ad format and targeting options, and creating engaging, high-quality content, you can create ad campaigns that drive real results. If you’re looking to increase your Instagram following quickly and easily, buying Instagram followers and likes can be a great option. At LightningLikes, we offer a range of affordable packages that can help you grow your following and build your brand on Instagram.
Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.