How to Turn On Resharing: The Ultimate Guide to Reposting Content on Instagram Stories in 2023

By: Val Razo

Last Updated on December 15, 2023 by Val Razo

In the dynamic world of social media, Instagram has consistently remained a front-runner, particularly with its Instagram Stories feature. As we step into 2023, the ability to repost and share posts directly to your story has become a pivotal part of engaging with content on Instagram. Whether it’s about amplifying your personal message or boosting your brand’s reach, understanding how to post to your Instagram story, repost stories, and effectively reshare content can significantly enhance your online presence.

With updates to the Instagram app, users now have more flexibility in how they share their content, whether it’s a personal Instagram post, a creative reel, or user-generated content (UGC). However, many users find themselves puzzled over how to enable re-sharing of content or why they might not be able to share post to story. This guide aims to unravel these queries, offering a comprehensive walkthrough on leveraging Instagram’s resharing features in 2023, from understanding the basics of reposting to navigating new updates and best practices for story sharing. Whether you’re a long-time Instagrammer or new to the platform, this guide will provide the insights you need to effectively share your posts and potentially get more followers.

Resharing content on Instagram stories increases visibility and can lead to organic follower growth. It allows for a broader audience reach, especially when promoting business ideas or events​.

How to turn on resharing to stories on Instagram 2023

Understanding Instagram Stories in 2023

The Evolution of Instagram Stories: What’s New in 2023

Since its inception, Instagram Stories have undergone significant transformations, making it a crucial feature for over a billion monthly active users. In 2023, Instagram introduced new functionalities that are reshaping how people interact with stories on Instagram. From enhanced repost capabilities to more creative tools like reels and GIFs, these updates are designed to make sharing to story more immersive and user-friendly.

One notable update is the improved interface for reposting stories. Users now find it easier to repost an Instagram story or post to their Instagram story with a few simple taps. This ease of sharing has encouraged more content to be circulated on Instagram, fostering a more connected and engaged community.

The Impact of Instagram Stories on User Engagement

Instagram Stories in 2023 are more than just a fun feature; they’re a powerful tool for engagement. Whether for personal use or brand promotion, stories offer a unique way to share moments, updates, or promotions in a format that is both fleeting and engaging. By allowing users to re-share posts to their stories, Instagram has opened up new avenues for audience interaction.

Reposting content, especially from other users or brands, not only increases the visibility of your Instagram content but also creates opportunities for collaboration and community building. Furthermore, features like the ability to direct message from a story or share post to story directly from the feed, have made interactions more seamless and spontaneous.

For brands, UGC (User-Generated Content) plays a vital role. When customers share your posts or repost your Instagram content, it’s a form of endorsement that can attract new customers and build trust. Instagram’s repost feature also simplifies the process of showcasing customer stories and testimonials, adding an authentic voice to your brand narrative.

A comprenhensive study focused on the analysis of 316,394 professional Instagram accounts, 2,418,508 posts, 9,419,426 Stories, and 1,068,716 Reels. The study observed that the use of Reels grew by 282%, indicating a significant shift towards short-form video content. Additionally, it noted that Stories are particularly effective in maintaining engagement with loyal followers and have good reach, especially in accounts with fewer followers.

Mastering Content Creation on Instagram

Crafting Compelling Content for Instagram Stories

In the vibrant world of Instagram, creating content that stands out demands both creativity and a strategic approach, especially in 2023. The array of features available on Instagram Stories provides numerous opportunities for innovation. For instance, Instagram Reels has become a cornerstone for dynamic storytelling, offering a way to present content that ranges from behind-the-scenes glimpses to product showcases. These reels, along with interactive elements like polls and questions, significantly enrich the appeal of your Instagram posts.

Captions are the unsung heroes in the realm of social media storytelling. An impactful caption, whether accompanying a repost or an original creation, resonates deeply with your audience. It reflects the unique voice and tone of your personal or brand style. It’s essential, especially when you repost my Instagram story or share a post, to acknowledge the original creator. This simple act of tagging not only shows courtesy but also fosters community spirit and collaboration on the platform.

Instagram’s feature to reshare already posted content on one’s Instagram Story is powerful for increasing visibility, especially for business promotions or gaining more followers organically.

Leveraging User-Generated Content and Reels in Stories

User-generated content (UGC) is a goldmine for content creators on Instagram. Encouraging your followers to share their content and repost stories that feature your products or services can greatly amplify your reach. Featuring this content in your stories is a great way to boost engagement and build a loyal community.

Instagram Reels have also emerged as a powerful tool for storytelling. They offer a dynamic way to present content, whether it’s a behind-the-scenes look, a product showcase, or simply entertaining clips. Integrating reels into your story strategy not only diversifies your content but also taps into a wider audience, as reels have a broader reach on the platform.

The Essentials of Reposting on Instagram

How to Repost an Instagram Post to Your Story

Reposting on Instagram is a fantastic way to share content that resonates with you or your audience. To repost an Instagram post to your story, follow these steps:

  1. Find the post you want to share: Navigate through your Instagram feed or a profile to find the post.
  2. Tap the paper airplane icon: This is the share button located below the post image.
  3. Select ‘Add post to your story’: This option will appear in the sharing menu.
  4. Customize your story: Before posting, you can add text, stickers, or drawings to personalize the repost.
  5. Share your story: Once you’re satisfied with the customization, tap the ‘Your Story’ button to share.

Note: If the option to share is missing, it could be that the account is private, or the user has restricted resharing.

How to repost an Instagram post to your story

Tips for Reposting a Story Effectively

Reposting stories on Instagram has become a popular way to engage with your audience and share content creatively. When you decide to repost a story or repost an Instagram story you’ve been tagged in, it’s important to do so effectively and respectfully. The key is to ensure that each repost on your Instagram story adds value both to your profile and to the followers who view it.

The first step in resharing content on Instagram effectively is to always give credit to the owner of the post. This can be done by tagging the original creator when you re-share a post. It’s a gesture of respect and appreciation for their content and also helps maintain transparency with your followers. Adding your perspective or a personal touch, like a comment or reaction, can make the repost more engaging. It’s a chance to share your views or insights, making the shared content more relatable to your audience.

Being selective about what you repost is crucial. It’s recommended to only share posts or stories that resonate with your brand’s ethos or personal values. This careful curation helps in maintaining a consistent image on your profile and ensures that the content is relevant to your followers.

Understanding the permissions and preferences of other users is also vital. Not everyone might allow sharing of their posts, especially if their account settings restrict it. It’s important to respect these preferences. In some cases, the option to share might be missing due to these privacy settings, or it could be that your account settings need adjustment.

For those who love to share and engage with their community, Instagram provides a feature on Instagram that lets you re-share posts to your stories. This can significantly boost your account, allowing you to showcase a variety of content and perspectives. However, if you find yourself wondering, ‘why can’t I share posts to my story?’ it might be worth checking if your Instagram app is up-to-date, especially for Android users, as sometimes an outdated app can limit functionality.

In summary, when you decide to repost on Instagram, remember these tips: give credit, add your voice, be selective, and understand sharing permissions. By following these steps, you can re-share content effectively, ensuring that every repost contributes positively to your online presence, and helps in building a more engaging and dynamic Instagram experience.

Enabling and Managing Resharing of Content

Step-by-Step Guide to Enable Resharing of Content

For users and brands keen on maximizing their reach on Instagram, enabling others to repost your content is key. Here’s a simple guide to allow resharing of your posts and stories:

  1. Open the Instagram app: Ensure your app is up-to-date for the latest features.
  2. Go to your profile: Tap on your profile picture at the bottom right.
  3. Access Settings: Tap on the three-line menu icon and select ‘Settings’.
  4. Navigate to Privacy: This is where you control who sees your content.
  5. Select ‘Story Controls’: Here, you can manage who can share and reply to your stories.
  6. Enable ‘Allow Resharing to Stories’: Toggle this option to let others share your posts in their stories.

By enabling this feature, you encourage the sharing of your content, which can lead to increased visibility and engagement.

Allowing others to reshare your content can provide free promotion and increase your story’s reach. It doesn’t require viewers to like or comment, just to reshare, making it a simple but effective way to spread your content​.

How to allow resharing of your posts and stories

Best Practices for Resharing Feed Posts and Stories

When resharing on Instagram, consider these best practices to maintain etiquette and effectiveness:

  • Stay on brand: Ensure the content you repost aligns with your overall message and aesthetic.
  • Seek permission: For private accounts or content that seems personal, it’s polite to ask for permission to share.
  • Provide context: When you share a post, add your thoughts or commentary to make it more engaging for your followers.
  • Balance original and shared content: While resharing is valuable, it’s important to also produce original content to keep your profile diverse and interesting.

Proper management of resharing can transform your Instagram Stories into a vibrant hub of interactive and diverse content.

Amplifying Your Reach: Sharing and Followers

Strategies to Share Posts to Stories for Maximum Impact

In the constantly evolving landscape of Instagram in 2023, the art of sharing posts to stories stands as a crucial tactic for enhancing your digital footprint. Consistency in sharing to story is vital; it ensures your presence is felt continuously by your audience. A good strategy involves blending different content types like reels, user-generated content, and direct messages within your stories. This diversity not only retains the interest of your audience but also broadens your reach. Engaging with your audience through interactive features in your stories and including relevant hashtags and location tags can propel your posts to a wider audience, making each story share a stepping stone towards greater visibility and engagement.

How Story Sharing Can Help You Get More Followers

The journey of story sharing on Instagram transcends beyond mere content distribution; it emerges as a potent tool in the arsenal for audience growth. When you share a post to your story or repost content, it’s a chance to feature in not just your followers’ feeds but also in those of the original poster’s followers, thereby widening your visibility net. Acknowledging and reposting stories from your followers cultivates a community, making each member feel valued and connected. This interactive engagement through stories increases the likelihood of your content being shared further, boosting your profile’s reach. Additionally, showcasing a spectrum of content through reposts and story shares reflects the diversity of your brand or personality, which is inherently appealing to a broader audience base. This approach solidifies your position as an active, engaged member of the Instagram community, pivotal for attracting and retaining a diverse follower group.

How Story Sharing Can Help You Get More Followers


Navigating the features of Instagram Stories in 2023 presents an exciting opportunity for users and brands alike to amplify their digital presence. By mastering the art of reposting and understanding how to effectively share posts to your story, you can transform your Instagram experience. Whether it’s through sharing original content, reposting stories, or leveraging user-generated content, each action on Instagram contributes to building a more dynamic and engaging online persona or brand identity.

Instagram has continuously evolved, introducing features that enable users to creatively share their content and stories. The ability to repost, share, and reshare content not only enhances user interaction but also paves the way for increased visibility and follower growth. As we embrace these features, it’s important to remember the power of community and collaboration that lies at the heart of Instagram’s success. In this digital era, where every post, repost, and story share counts, making the most of Instagram’s capabilities is key to unlocking new potential in social media engagement and outreach.

Frequently Asked Questions

Why can’t I repost a story on my Instagram even though I’ve been mentioned?

If you’re unable to repost a story you’ve been mentioned in, it could be due to privacy settings. The original poster may have a private account, which restricts resharing. Also, check if your Instagram app is up-to-date, as outdated versions might lack certain features.

How can I allow other users to reshare my posts on their Instagram stories?

To enable resharing, go to your Instagram settings, select ‘Privacy’, then ‘Story’, and toggle on ‘Allow Resharing to Stories’. This allows others to repost your public account posts to their stories, increasing your content’s reach.

Can I reshare content from Instagram to other social media platforms?

Yes, you can share Instagram posts or stories to other platforms. Use the share icon on the post or story and choose the platform you want to share it to. However, ensure you have the original poster’s permission if the content is not yours.

What should I do if the ‘repost to story’ option is missing on Instagram?

If the ‘repost to story’ option is missing, it could be because the post is from a private account, or the original poster has restricted resharing. Additionally, check if your app needs an update or try reinstalling it to fix the issue.

How does resharing content on Instagram stories benefit my account?

Resharing content, especially with tags and mentions, can boost engagement and visibility. It encourages interactions from followers and can attract new ones. Also, it’s a great way to maintain active and relevant content on your profile without always creating new posts.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.