How to Legally Repost User-Generated Content on Instagram: Navigating Legal Terrain

By: Val Razo

Last Updated on May 10, 2024 by Val Razo

In the dynamic world of Instagram, leveraging user-generated content (UGC) has become a pivotal strategy for brands and individuals aiming to enhance their Instagram strategy and foster a positive relationship within the Instagram community. Reposting content not only amplifies your Instagram marketing efforts but also builds trust and engagement by showcasing real, authentic experiences from your audience. However, navigating the legal landscape of reposting on Instagram requires careful consideration. From securing the necessary permission to repost to ensuring respect for original content creators, understanding the dos and don’ts is crucial. This article delves into the best practices and legal guidelines for reposting content effectively and ethically, ensuring that every Instagram post you share contributes positively to your social media marketing goals.

How to repost user-generated content on instagram

Understanding User-Generated Content and Its Value on Instagram

User-generated content (UGC) on Instagram is an authentic expression created by users rather than brands. This content, which can range from photos and videos to reviews and testimonials, enriches your Instagram feed and connects directly with your audience. Engaging with UGC not only enhances your content strategy, but also bolsters your brand on Instagram through relatable and genuine interactions.

What Constitutes UGC on Instagram?

UGC on Instagram encompasses any content created by users that is shared or can be shared on your platform. This includes everything from a simple photo taken at a restaurant to a video testimonial about a product. The key characteristic of UGC is that it is not produced by the brand’s marketing team but by its customers or fans, making it a powerful tool for organic engagement.

Benefits of Using UGC in Your Instagram Strategy

Incorporating UGC into your Instagram strategy can dramatically improve your brand’s authenticity and reach. Here are several benefits:

  • Enhanced Engagement: UGC naturally encourages more interaction from your community. When people see real users enjoying or endorsing your product, they are more likely to comment, like, and share.
  • Increased Trust: Displaying real customer experiences can boost your brand’s credibility. New users feel more confident in choosing your brand when they see others have positive experiences.
  • Cost-Effective Content: Utilizing UGC allows you to curate a rich content library without the high costs associated with creating original content. This can be a game-changer for your content marketing budget.
  • Diverse Content: UGC provides a variety of content types, from images and videos to stories, offering fresh perspectives and keeping your feed vibrant and appealing.

By understanding and utilizing UGC effectively, you can create a thriving Instagram community that actively participates in and advocates for your brand, significantly enhancing your overall social media marketing strategy.

Legal Guidelines for Reposting Content on Instagram

Understanding and adhering to legal guidelines is crucial when reposting user-generated content on Instagram. This ensures not only ethical practices but also protects your brand from potential legal issues. Here’s what you need to know about legally reposting:

What Does Legally Reposting Mean?

Legally reposting on Instagram involves more than just sharing someone else’s content on your feed. It requires explicit permission from the original content creator. This can be done through direct messages asking for consent or through more formal agreements depending on the extent and nature of the use.

Necessary Permissions for Reposting UGC

To repost content legally, always ensure you have the following permissions:

  • Direct Permission: Reach out to the content creator and get a clear affirmative that you can use their image or video. Keep records of this permission, whether as screenshots of the conversation or emails, for future reference.
  • Terms of Use Agreements: Sometimes, your brand might have terms of use that include a clause allowing you to use any content tagged with a specific hashtag or posted in a certain way. Make sure these terms are clear and publicly accessible to users.
  • Copyright Considerations: Understand that some content, especially creative work, is protected under copyright laws. Even with permission, you need to be aware of how and where you can use the content to ensure compliance.

By ensuring you follow these guidelines, you not only respect the original content creators but also build a positive relationship within the Instagram community, demonstrating your brand’s commitment to ethical practices.

Step-by-Step Guide to Reposting on Instagram

Reposting on Instagram is a powerful way to diversify your content and broaden your brand’s influence by sharing diverse perspectives. This guide details how to ethically repost both photos and stories on Instagram and includes tools that can assist you in the process.

Repost for Instagram

How to Repost a Photo or Video to Your Instagram Feed

  1. Obtain Permission: Always obtain the necessary permission from the original content creator before using their content. This is crucial for ethical reposting.
  2. Use a Reposting App: Simplify the reposting process with apps like Repost for Instagram. These tools allow you to copy the share URL and automate the reposting to your feed, ensuring proper attribution.
  3. Credit the Creator: Always credit the creator in your post’s caption to respect their work. You can do this by adding “📷: @[username]” at the beginning or end of your description.
  4. Add Your Touch: Incorporate your own commentary or perspective to make the repost more engaging and relevant to your audience.

How to Repost an Instagram Story

  1. Permission First: Secure permission before sharing someone else’s story to respect their creative rights.
  2. Sharing a Tagged Story: If you are tagged in an Instagram story, you can directly add it to your story. Customize it with text or stickers to make it your own before sharing.
  3. Screenshot/Screen Recording: For stories you are not tagged in, use your phone’s screenshot or screen recording feature to capture the content, after obtaining permission. Edit for privacy, credit appropriately, and share as your own story.

Tools and Apps that Facilitate Reposting

  • Repost for Instagram: This app ensures seamless reposting with credits.
  • DownloadGram: Use this tool to download photos and videos from Instagram for reposting.
  • Buffer or Hootsuite: These social media management tools help schedule and repost content with proper attribution, making it easier to integrate UGC into your Instagram strategy.

By following these steps and utilizing recommended tools, you can repost UGC on Instagram effectively and ethically, enhancing your profile with valuable user-generated content. This approach not only enriches your content mix but also helps in building a community-centric Instagram profile.

Best Practices for Reposting Content While Engaging Your Audience

Effective reposting on Instagram isn’t just about sharing great content; it’s also about doing it in a way that maximizes engagement and respects the original creators. Here are some best practices to consider:

Tips on Curating Content to Enhance Your Social Media Marketing

  1. Select Relevant Content: Choose content that aligns with your brand values and aesthetics. This ensures that the reposted content resonates with your existing audience and supports your overall Instagram strategy.
  2. Engage with the Original Content: Before reposting, engage with the original post by liking or commenting. This not only shows appreciation but also builds relationships with content creators.
  3. Schedule Your Posts: Use tools like Buffer or Hootsuite to plan and schedule your reposts. This helps maintain a consistent posting schedule and keeps your Instagram feed fresh and engaging.

Instagram strategy

How to Maintain Authenticity While Reposting

  1. Personalize Captions: While it’s important to credit the original creator, adding your personal touch to the captions can provide additional context and connect the content with your audience.
  2. Encourage User Participation: Invite your followers to tag your brand for a chance to be featured on your profile. This encourages more user-generated content and interaction.
  3. Transparent Practices: Always be transparent about using reposted content. Let your followers know why you are sharing this content and how it adds value to them.

By following these guidelines, you can effectively utilize reposted content to enhance your brand’s presence on Instagram, engage meaningfully with your community, and ensure a thriving, active Instagram community.


Reposting user-generated content (UGC) on Instagram is a strategic endeavor that goes beyond merely sharing visuals; it’s about amplifying your brand’s voice and deepening connections with your audience. By adhering to legal guidelines and ethical practices, each repost on Instagram not only bolsters your social media strategy but also cultivates trust and credibility within your community. Essential actions like obtaining the necessary permission to repost, crediting the original creators, and incorporating your insights are vital for maintaining authenticity and respect in the Instagram community.

As you employ these practices in your Instagram marketing strategy, you’ll discover that reposting to Instagram does more than just enrich your content mix—it actively engages and grows a vibrant community. This community is keen to interact and share their experiences, contributing to a dynamic content ecosystem on your Instagram profile. Whether you’re sharing an image to your Instagram stories or reposting a valuable piece of UGC, the way you handle and share content can transform how your audience perceives and interacts with your brand. Remember, effective strategies for reposting user-generated content involve more than just the technical steps of how to repost; they require a thoughtful approach to how you share content and engage with your community.

Frequently Asked Questions

What are the legal implications of reposting content on Instagram without permission?

Reposting content without the original creator’s permission can lead to copyright infringement issues. It’s important to always seek explicit consent or use content available under fair use policies to avoid legal complications and maintain ethical standards on your Instagram account.

How can I use Instagram Stories to enhance my strategy for sharing user-generated content?

Instagram Stories offer a dynamic way to share UGC temporarily, adding freshness to your profile. You can repost a story you’re tagged in directly, or share UGC with permission using creative overlays and tags to engage your audience and give credit to the original creator, enhancing your Instagram marketing strategy.

What are the best practices for encouraging users to share their content with you for reposting?

Encourage users to tag your Instagram profile or use a specific hashtag to collect UGC. Clearly communicate the benefits, such as featuring on your profile or participation in contests. Always express gratitude and give proper credit when reposting, which fosters a community-driven atmosphere and encourages more sharing.

Can I use screenshots of Instagram content for reposting? What are the best approaches?

While taking screenshots is a common practice for reposting Instagram stories or posts, always ensure you have permission from the content creator. Once permission is granted, add value by editing the screenshot for aesthetics, crediting the creator, and possibly adding your commentary or brand insight before sharing.

How can reposting UGC on Instagram affect my brand’s relationship with its community?

Reposting UGC can significantly strengthen your brand’s relationship with its community by showcasing that you value and celebrate customer contributions. It promotes trust and loyalty, as users see their content appreciated and shared, fostering a sense of community and co-creation that is vital for long-term engagement and brand affinity.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.