How to Use Instagram Reels for Business: Unleash Your Brand’s Potential

By: Val Razo

Last Updated on June 2, 2023 by Val Razo

Are you struggling to engage your audience on Instagram? You’re not alone. Many businesses face this challenge. But there’s a solution – Instagram Reels for Businesses. This feature offers a unique way to connect with your audience, share your brand story, and drive engagement. With creative Instagram Reel ideas, you can captivate your audience, boost your brand visibility, and ultimately, grow your business. Ready to dive in?

Table of Contents

What are Instagram Reels?

Instagram Reels are full-screen, 15 to 60-second video clips that you can create, edit, and share directly from the Instagram app. They’re fun, engaging, and a great way to connect with your audience in a fresh and exciting way.

The reels feature is a powerful tool for Instagram for business users, offering a new way to engage with Instagram users and increase your odds of getting more views. You can even watch reels from other creators to get inspired and learn how to make your own.

In the year 2023, I embarked on a journey of using Instagram Reels for my personal fitness coaching venture. I began to post a reel that encapsulated short workout routines, advice on nutritious eating habits, and content that sparked motivation. Much like Instagram posts and stories, these reels videos were a hit.

My followers were captivated by the bite-sized content that they could easily digest, and I noticed an influx of new clients who stumbled upon me through my Reels. It was as if I had discovered a secret weapon for my business.

Creating a reel using the icon was a breeze, and the variety of videos using different formats was endless. I could include anything from a quick workout tip to a full-length motivational talk.

Navigating through the bar at the top, I found related articles and FAQs that provided everything I needed to know about making the most of reels. From recording the previous clip before recording the next, to adding transitions for moments of impact, I learned new ways to tell my story with each entire reel.

I began to ask my followers what they wanted to see, and their comments and DMs provided invaluable feedback. I realized that to succeed, I needed to create content that my followers wanted. And so, the journey continues, with Instagram reels playing a pivotal role in the growth of my fitness coaching business.

instagram reels for businesses

How long can an Instagram Reel be?

An Instagram Reel can be anywhere between 15 seconds and 60 seconds long. This gives you plenty of time to get creative and share your message in a way that grabs your audience’s attention.

How to find Reels on Instagram

Finding Reels on Instagram is easy and a great way to build your brand. Simply go to the Reels tab on the Instagram app and scroll through the endless array of reels created by users worldwide. As a creator, you’ll be able to explore and learn from various content styles. There’s a lot to discover, from trending reels that showcase the power of the reels algorithm, to educational content that can help you make a reel on Instagram.

Making Instagram Reels for Business

Now that you know what Instagram Reels are and how to find them, let’s dive into how you can create Instagram Reels for your business.

5 Easy Steps to Make Instagram Reels

It is very simple with the Reels editor in the Instagram app. Here are five easy steps to create a Reel:

  1. Open the Instagram app and swipe right to open the camera.
  2. At the bottom of the screen, select ‘Reels’.
  3. Use the editing tools on the left side of the screen to add music, adjust the speed, apply effects, and set a timer.
  4. Press and hold the capture button to record your clip. You can record multiple clips and Instagram will automatically stitch them together.
  5. Once you’re happy with your reel, hit the ‘>’ button to move to the share screen. Here, you can add a caption, hashtags, and choose where you want your reel to be shared.

Styles of Business-Friendly Reels

There are countless styles of business-friendly Reels that you can create. Here are a few ideas:

  1. Product Demonstrations: Show your audience how to use your product or service. This can be especially effective for complex products or services that require some explanation.
  2. Behind-the-Scenes: Give your audience a peek behind the curtain. Show them how your product is made, introduce them to your team, or give them a tour of your office or workspace.
  3. Customer Testimonials: Share clips of your customers talking about their experiences with your product or service. This can be a powerful way to build trust and credibility.
  4. Educational Content: Teach your audience something new. This could be related to your industry, your product, or even general business advice.
  5. Entertainment: Don’t forget to have fun! Creating entertaining Reels can be a great way to engage your audience and show the human side of your business.

Remember, the key to creating successful Reels is to make them engaging, authentic, and true to your brand.

Generating Reels Ideas: Answer Customer Questions

One of the best ways to generate ideas for your reels is to answer common customer questions. This not only provides valuable content for your audience, but it also positions you as an expert in your field. Start by making a list of the most frequently asked questions you receive from your customers. Then, create a reel for each question, providing a clear and concise answer.

Leverage Trends

Leveraging current trends is another great way to generate ideas for your reels. This could be a popular song, a viral dance, or a trending hashtag. By hopping on trends, you can increase the visibility of your reels and reach a larger audience. Just remember to stay true to your brand and only participate in trends that align with your business values.

Outlining Your Reels

Before you start filming, it’s a good idea to outline your reel. This will help you stay organized and ensure that your reel flows smoothly. Start by deciding on the main message or story you want to convey. Then, break this down into smaller segments or scenes. Finally, plan out the visuals and audio for each scene. This could include any props, locations, or music you want to use.

Reels Creation Tips

Creating Reels can be a lot of fun but can also be a bit daunting if you’re new to it. Here are a few tips to help you get started:

  1. Use the Right Tools: Instagram provides a range of tools to help you create your Reels. This includes filters, text, music, and editing tools. Don’t be afraid to experiment with these to create unique and engaging content.
  2. Keep it Short and Sweet: Reels can be up to 60 seconds long, but shorter reels often perform better. Try to keep your Reels between 15 and 30 seconds for the best engagement.
  3. Use High-Quality Visuals: Instagram is a visual platform, so make sure your Reels are visually appealing. This could mean using high-quality images and videos, or using filters and effects to enhance your visuals.
  4. Include a Call to Action: Don’t forget to include a call to action in your Reels. This could be asking your audience to like, comment, share, or visit your website.
Instagram Reels Creation Tips

How to Create Instagram Reels

Creating Insta Reels is a simple process that can be done directly from the Instagram app. Here’s a step-by-step guide on how to do it:

  1. Open the Instagram app and tap the camera icon in the top left  corner of the screen.
  2. At the bottom of the screen, swipe over to ‘Reels’.
  3. Use the editing tools on the left side of the screen to add music, adjust the speed, apply effects, and set a timer.
  4. Press and hold the capture button to record your clip. You can record multiple clips and Instagram will automatically stitch them together.
  5. Once you’re happy with your Reel, hit the ‘>’ button to move to the share screen. Here, you can add a caption, hashtags, and choose where you want your Reel to be shared.

Remember, practice makes perfect. Don’t be discouraged if your first few Reels aren’t perfect. Keep experimenting and you’ll get the hang of it in no time.

Optimizing Your Reels: Captions

Captions are a crucial part of your IG Reels. They provide context to your video and help increase its discoverability. When writing your captions, make sure to include relevant hashtags and keywords. This will help your Reel get discovered by more people. Also, try to keep your captions short and engaging to grab your viewer’s attention.

Optimizing Your Reels: Cover Photo

The cover photo is the first thing people see when they come across your Reel, so it’s important to make it eye-catching. Here are a few tips to optimize your cover photo:

  1. Choose a high-quality image that accurately represents the content of your Reel.
  2. Make sure the image is clear and not too cluttered. You want your audience to be able to quickly understand what your Reel is about.
  3. Use text overlays to provide additional context or to highlight a key point in your Reel.
  4. Don’t forget to test different cover photos to see what works best for your audience.

Remember, the goal of your cover photo is to entice viewers to click on your Reel, so make it as engaging and appealing as possible.

Publishing Reels

After you’ve crafted and fine-tuned your Reel, the next step is to publish it. To do this, you’ll need to navigate to the share screen, where you can add a caption and relevant hashtags. Then, simply hit ‘Share’. Your Reel will be posted to your Instagram feed and the Reels tab on your profile. This is where reels offers a unique advantage, as a wider audience can discover your content.

But don’t stop there! You can also choose to share your Reel to your Instagram Story for additional exposure. Remember, Reels can include a variety of content, so don’t be afraid to get creative and experiment with different formats and styles.

Consistency is key when it comes to Instagram Reels. Try to post regularly to keep your audience engaged and coming back for more. This is where the progress bar at the top can be helpful, as it allows you to monitor your posting frequency and ensure you’re staying on track.

If you’re unsure about what to post, don’t hesitate to ask your followers. They can provide valuable insights into what they want your followers to see, helping you create content that resonates with your audience.

Finally, don’t forget to check out the FAQ section if you have any questions or need further guidance. It contains everything you need to know about creating, optimizing, and sharing Reels.

Using Instagram Reels for Business

Reels are not just for fun and games. They can be a powerful tool for businesses to connect with their audience, showcase their products, and drive sales. Here’s how you can use Instagram Reels for business.

Using Instagram Reels for business

Make Instagram Reels Fun Content for Your Audience

One of the best ways to engage your audience on Instagram is to make your Reels fun and entertaining. This can be done in a variety of ways, such as using humor, incorporating popular trends, or creating interactive content. Remember, the goal is to get creative and make content that your audience will enjoy and want to share.

Create Tutorials Using Reels

IG Reels are a great platform for creating short, bite-sized tutorials. This could be a how-to guide on using one of your products, a cooking recipe, or even a makeup tutorial. The key is sharing tips and information your audience will find valuable and useful.

Share Behind-The-Scenes Videos

People love getting a sneak peek behind the scenes of their favorite brands. Use Insta Reels to share Instagram Stories or video clips of what goes on behind the scenes of your business. This could be a tour of your office, a day in an employee’s life, or the process of creating a product.

Show Off Products

Instagram Reels are a fantastic way to showcase products. You can create a short video showing off the features of a product, how it’s used, or the benefits it provides. This not only helps to promote your products and services, but it also provides valuable information to your customers.

Repurpose TikTok Videos

If you’re already creating content for TikTok, why not repurpose it for Reels? The formats are very similar, and it’s a great way to get more mileage out of your content. Just make sure the content is still relevant and engaging for your Instagram audience.

Promote Sales with Instagram Reels

Instagram Reels can be a powerful tool for promoting sales and special offers. You can create a Reel announcing a sale, showing off discounted products, or explaining the details of a promotion. This not only helps to increase Instagram engagement, but it can also help to reach more people and drive traffic to your website.

The 2023 Instagram Trend Report includes a case study of how Instagram Reels have been used effectively by Gen Z users. The report, produced in partnership with WGSN, found that Gen Z users are leveraging Instagram Reels to discuss topics, issues, and trends that matter most to them. This has led to a significant increase in engagement and shaped the platform’s culture in 2023. This case study demonstrates the power of Instagram Reels as a tool for businesses to connect with younger audiences.

Make Educational Content

Finally, Instagram Reels can be used to create educational content. This could be a how-to guide, a tutorial, or even a mini-lecture. The key is sharing tips and information your audience will find valuable and useful.

Instagram Reel Ideas for Business (Without Showing Your Face!)

Not comfortable showing your face on camera? No problem! There are plenty of ways to create engaging Instagram Reels for your business without having to be in front of the camera. Here are a few ideas:

Utilizing Stock Video clips

Utilizing Stock Video

If you’re uncomfortable filming yourself, use stock video clips instead. There are plenty of free and paid resources online where you can find high-quality stock videos. You can then edit these clips together, add music and text, and create a Reel that fits your brand.

Creating Interactive, Entertaining Content

Creating interactive content is another way to create engaging content without showing your face. This could be a quiz, a poll, or a challenge. The goal is to get creative and create content that will engage your audience and encourage them to interact with your Reel.

Overcoming Challenges for Social Media Managers

Being a social media manager can be challenging, especially when it comes to creating content for Instagram Reels. But don’t worry, there are plenty of ways to overcome these challenges. Here are a few tips:

  1. Plan Ahead: Having a content calendar can be a lifesaver. It lets you plan your content in advance, ensuring you always have something to post.
  2. Use Tools: Plenty of tools can help you manage your social media accounts more efficiently. This includes scheduling tools, analytics tools, and design tools.
  3. Stay Up-to-Date: Social media is always changing, so staying up-to-date with the latest trends and updates is important. This will help you create content that is relevant and engaging.
  4. Don’t Be Afraid to Experiment: Not every Reel you post has to be a home run. Don’t be afraid to experiment with different types of content to see what resonates with your audience.
  5. Ask for Help: If you’re feeling overwhelmed, don’t be afraid to ask for help. This could be hiring a social media manager, outsourcing your social media management, or even just asking a colleague for their input.

Remember, the key to successful social media posts and digital marketing is consistency, creativity, and authenticity. So, keep pushing forward, keep learning, and keep creating amazing content for your audience.

Instagram Reels Ideas for Small Businesses

Instagram Reels can be a game-changer for small businesses. They provide a platform to showcase your products, connect with your audience, and boost your online presence. Here are some Instagram Reel ideas to get you started.

Experimenting with Reels

Don’t be afraid to experiment with your Reels. Try different formats, styles, and content types to see what resonates with your audience. Remember, the goal is to create Reels that are engaging, entertaining, and provide value to your audience. So, don’t be afraid to think outside the box and try something new.

Importance of Audio in Reels

Audio plays a crucial role in Instagram Reels. It can set the mood, grab attention, and even help tell your story. Make sure to utilize the Instagram Music Library and incorporate trending audio into your Reels to make them more engaging and fun.

Mixing Up Your Content

Variety is the spice of life, and the same goes for your Instagram Reels. Don’t just stick to one type of content. Mix it up! Incorporate different types of Reels content, such as tutorials, behind-the-scenes videos, product showcases, and more. This will keep your audience engaged and coming back for more.

Using a Mix of Assets

Don’t limit yourself to just video clips. You can also incorporate photos and videos from your camera roll into your Reels. This can add a unique twist to your Reels and make them more engaging.

Giving a Sneak Peek

People love getting a sneak peek behind the scenes. Use your Reels to give your audience a glimpse into the behind-the-scenes of your business. This could be a tour of your office, a day in an employee’s life, or the process of showcasing products.

Sharing Quick Tips

Quick tips or hacks are always a hit on social media. Use your Reels to share tips related to your industry or products. This provides value to your audience and positions you as an expert in your field.

A Glimpse into Life

People connect with people, not brands. Use your Reels to give your audience a glimpse into your life or the lives of your team members. This helps to humanize your brand and engage your audience on a deeper level.

Filming a Tutorial

Tutorials are a great way to provide value to your audience. Use your Reels to film a short tutorial on how to use one of your products, a how-to guide on a relevant topic, or even a cooking recipe. The possibilities are endless!

Getting Started with Instagram Reels

Now that you have a bunch of great ideas for your Instagram Reels, it’s time to get started. Here’s what you need to know.

Importance of Short-Form Video Content

Short-form video content is all the rage these days, and for good reason. It’s quick, engaging, and perfect for today’s short attention spans. Instagram Reels allow you to create videos that are 15 seconds or 60 seconds long, making them perfect for short-form content.

Short-form video content

Repurposing Existing Instagram Content

If you’re feeling overwhelmed by the thought of creating new content for your Reels, don’t worry. You can easily repurpose your existing Instagram content. This could be Instagram Stories, posts, or even IGTV videos. Just make sure the content is still relevant and engaging for your Reels audience.

The Formula of Threes

The formula of threes is a powerful tool in the world of Instagram Reels. It’s all about creating a trend or pattern that your audience can follow and anticipate. This can be done in various ways, but one of the most effective is using a series of three related Reels. This not only keeps your audience engaged but also encourages them to come back for more. Here are some Instagram Reel ideas using the formula of threes.

Motivating with a Quote

Who doesn’t love a good motivational quote? They’re inspiring, relatable, and shareable. Consider creating a series of Reels where each one features a motivational quote that resonates with your audience. This not only helps to engage your audience but also helps to build rapport. You could even take it a step further by sharing a personal story or experience related to the quote. This adds a personal touch and makes your Reels more relatable.

Instagram Reels for businesses is a game-changer. With the right Instagram Reel ideas, you can create engaging content that resonates with your audience, boosts your brand visibility, and drives business growth. So, start experimenting with Reels today and watch your business reach new heights. Consistency is key; your audience is waiting to see what you’ll share next. Happy Reeling!

Frequently Asked Questions

How can Instagram reels help me target my audience?

By creating targeted Instagram reels, businesses can help Instagram’s algorithm understand who their target audience is and show their content to the right people. For example, a business could create a reel that uses a popular meme that appeals to their target audience or uses hashtags that are relevant to their industry.

Can I use Instagram reels to reach new customers?

Yes, Instagram reels can be a great way for businesses to reach new audiences and attract new customers. By creating eye-catching, engaging reels, businesses can grab the attention of potential customers who may not have seen their other social media posts.

How can I make sure my Instagram reels are seen by my target audience?

To make sure your target audience sees your Instagram reels, use relevant hashtags, create content that appeals to your target audience, and engage with other users who may be interested in your products or services.

What are some tips for creating trending Instagram reels?

To create trending Instagram reels, businesses should stay up to date with the latest social media trends and popular memes. They should also be creative and use their own unique style to create content that stands out from the crowd.

Do I need to be an influencer or marketer to make reels on Instagram?

No, anyone can make reels on Instagram, regardless of whether they’re a business owner, influencer, or marketer. However, businesses may find that they can benefit from using reels as part of their overall social media strategy.

Can you give an example of a business that has successfully used Instagram reels?

Sure, here’s an example: a bakery specializing in gluten-free desserts created a reel featuring one of their cakes being decorated with edible flowers. The reel was set to a popular song and included hashtags that were relevant to their target audience. The reel received thousands of views and helped the business reach new customers.

How can I make sure I have the time and resources to create Instagram reels for my business?

To make sure you have the time and resources to create Instagram reels for your business, consider setting aside dedicated time each week to create, edit, and post your reels. You can also consider working with a social media manager or other professional who can help you create high-quality content that resonates with your target audience.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.