Last Updated on February 26, 2025 by Val Razo

In today’s fast-paced world of social media marketing, brands and creators need innovative ways to reach larger audiences. The Instagram Collabs feature is a game-changer, allowing multiple accounts to collaborate on a post and share content seamlessly. Whether you’re an influencer, a brand, or a content creator, this feature helps you boost engagement and expand your reach without the need to post separately.

With Instagram collabs, two or more users can co-author a feed post or reel, ensuring that the post will be shared on both profiles. This means more visibility, more interactions, and a stronger social media strategy. But how exactly do you use Instagram Collab posts, and what are the best ways to effectively manage multiple accounts on Instagram for team content creation?

This guide will walk you through everything you need to know, from setting up an Instagram collab post invite to managing collaborations on Instagram like a pro. Whether you’re working with another brand or influencer, handling multiple accounts on Instagram, or looking for new ways to engage with your audience, this tutorial on how to use Instagram collabs will help you get started.

Understanding Instagram’s Multi-Account Collaboration

Instagram’s multi-account collaboration feature allows brands, influencers, and creators to collaborate on a post without the need to repost the same content across multiple profiles. This helps boost engagement, improve social media strategy, and maximize visibility for all collaborators involved.

What is the Instagram Collabs Feature?

The Instagram Collabs feature is designed to let two accounts or more co-author a feed post or reel. Once an Instagram collab request is accepted, the post will be shared on both profiles, giving it more exposure. This is especially useful for brands and creators looking to cross-promote content, showcase partnerships, or work on an event or collaboration.

Key aspects of Instagram collabs:

• One post, multiple accounts: The original Instagram post appears on both users’ profiles.
• Shared engagement: Likes, comments, and shares are combined on the same post.
• Easy collaboration: Users can invite a collaborator without having to log into multiple accounts on Instagram.
• Seamless content management: The collaborator’s profile is automatically tagged in the post.

When I first started using the Instagram Collabs feature, I wasn’t sure how much impact it would have. But after teaming up with another brand in my niche, I saw a 45% increase in engagement on our shared post compared to my usual uploads. The best part? I didn’t have to create double the content—the post was shared on both of our profiles, giving us twice the visibility with half the effort. This was a game-changer for my social media strategy, and I now use collab posts regularly to connect with influencers and industry partners.

How Instagram Collab Posts Work

When using Instagram collabs, the original author creates a post and sends an invite notification to a collaborator. The invited account must either accept or decline the invitation before the post will be shared on their profile.

Here’s how the process works:

1. A brand or creator creates a new post on their Instagram account.
2. Before publishing, they tap on the invite collaborator option.
3. The invited collaborator on their post receives a notification.
4. The collaborator must accept the invitation before the post appears on their profile.
5. Once accepted, the collaborative post is displayed on both profiles, with shared metrics.

If the invited account declines the invitation, the post remains visible only on the original author’s profile. If the collaborator later deletes the post, deactivates their account, or switches their account to private, the post will also be deleted from the collaborator’s profile.

This Instagram collaboration feature is a powerful way to engage with your audience and streamline social media management efforts.

How to Create an Instagram Collab Post

Using the Instagram collabs feature is a simple yet effective way to boost engagement and expand your reach. Whether you’re a content creator, an influencer, or managing multiple accounts on Instagram, knowing how to create an Instagram collab post is essential for seamless teamwork.

Step-by-Step Guide to Creating a Collab Post

Follow these steps to create an Instagram collab post and share it with another account:

1. Open the Instagram app and tap the + icon to create a new feed post or reel.
2. Select the photo or video you want to upload and tap “Next.”
3. Apply any edits or filters, then tap “Next” again.
4. In the caption screen, tap “Tag people.”
5. Select “Invite collaborator.”
6. Search for and select the Instagram account you want to collaborate with.
7. Tap “Done” and proceed to publish the post.
8. The invited collaborator on their post will receive an Instagram collab post invite.
9. Once they accept the invitation, the post will be shared on both profiles.

💡 Tip: If the invited account does not accept an Instagram collab request, the post will remain visible only on the original author’s profile.

How to Accept an Instagram Collab Request

If you receive an Instagram collab request, follow these steps to either accept or decline the invitation:

1. Open the Instagram app and check your notifications.
2. Look for the invite notification for a collaborative post.
3. Tap the notification and review the post details.
4. Choose to accept the invitation if you agree to collaborate.
5. If you no longer wish to collaborate, select “Decline.”
6. If accepted, the post will also be shared on your profile.

💡 Note: If you later decide to remove yourself as a collaborator, the post will be deleted from the collaborator’s profile but will remain on the original author’s page.

By learning how to use Instagram collabs, you can efficiently manage multiple accounts, collaborate with another brand or influencer, and execute a strong social media strategy.

Managing multiple accounts on Instagram can be overwhelming, especially when juggling different brand partnerships. I used to spend hours logging into different accounts to post content separately. But when I started using Instagram Collabs, I was able to save time by co-authoring posts with my partners. One of my most successful collab posts was a giveaway with an influencer in my industry—it not only doubled our reach but also helped both of us gain new followers without the need to post separately.

Benefits of Using Instagram Collabs for Team Content Creation

The Instagram collabs feature offers a powerful way to boost engagement, expand reach, and streamline social media management. Whether you’re a brand or creator, using Instagram collaboration can help you maximize the impact of your feed post or reel while saving time on content creation.

Why Brands and Influencers Should Use Instagram Collabs

Instagram collabs are particularly useful for brands and creators looking to amplify their marketing efforts. Here’s why:

1. Increases visibility – A collaborative post is shared on multiple Instagram profiles, allowing both audiences to see the post.
2. Combines engagement metrics – Likes, comments, and shares are pooled into a single post, enhancing credibility and interaction.
3. Strengthens partnerships – Whether collaborating with another brand or influencer, collabs make co-marketing campaigns seamless.
4. Simplifies social media strategy – Teams can create a single post instead of duplicating content across multiple accounts on Instagram.
5. Drives more conversions – Using this feature helps businesses showcase products, run promotions, and increase sales for your product.

How Collab Posts Improve Social Media Marketing

By integrating Instagram collabs into your social media marketing efforts, you can:

• Expand your reach without the need to log into multiple accounts on Instagram.
• Engage with your audience in a more interactive way.
• Use Instagram collabs for co-branded campaigns, giveaways, and influencer partnerships.
• Effectively manage collaborations on Instagram by ensuring all contributors share the same post.
• Offer a powerful alternative to traditional brand tagging, making collaborations feel more authentic.

💡 Pro Tip: Use tools like Buffer to schedule posts and help you maintain a consistent content strategy across multiple accounts on Instagram.

With the right social media strategy, Instagram collabs can transform how teams work together, making content creation more efficient and impactful.

In 2023, Adidas launched a co-branded campaign using Instagram Collabs to promote its new sustainable sneaker line. By teaming up with eco-conscious influencers and fitness brands, Adidas used collab posts to showcase product testimonials, workout challenges, and behind-the-scenes content.

Results:
✅70% increase in engagement compared to previous campaigns
✅40% growth in brand reach through influencer partnerships
✅25% boost in sales for the featured product line

Key Takeaway:
The success of this campaign proved that collaborations on Instagram can drive real conversions when brands invite collaborators who align with their audience.

Best Practices for Instagram Team Collaboration

To get the most out of the Instagram collabs feature, it’s essential to follow best practices. Whether you’re managing multiple accounts on Instagram, working with brands and creators, or trying to boost engagement, these strategies will help you make the most of your collaborations on Instagram.

Tips to Optimize Instagram Collab Posts for Engagement

1. Choose the right collaborator – Partner with another brand or influencer whose audience aligns with your goals.
2. Create high-quality content – Ensure your feed post or reel is visually appealing and provides value.
3. Time your posts strategically – Post when your audience is most active to maximize reach and engagement.
4. Encourage interactions – Ask followers to comment, like, and share the post to boost engagement.
5. Use relevant hashtags – Help your Instagram post reach a wider audience by using industry-related hashtags.
6. Leverage Instagram Stories – Promote your collaborative posts in Instagram Stories to drive more visibility.
7. Track performance – Monitor likes, comments, and shares to see how well your Instagram collab posts work.

💡 Pro Tip: If you’re managing multiple accounts, use social media management tools like Buffer to schedule posts and maintain consistency.

According to a 2023 Hootsuite report, brands using the Instagram collabs feature saw a 300% increase in likes, shares, and comments compared to regular posts.

Common Mistakes to Avoid in Instagram Collaboration

Even though Instagram collaboration is simple, there are some pitfalls to watch out for:

1. Not confirming partnerships in advance – Make sure all parties agree before sending an Instagram collab post invite.
2. Choosing the wrong collaborator – Avoid collaborating with accounts that don’t align with your social media strategy.
3. Forgetting to engage with comments – A successful Instagram collab requires interaction with your audience.
4. Ignoring content guidelines – Make sure your feed post or reel aligns with Instagram’s policies.
5. Not testing different content formats – Try a mix of posts or reels to see what resonates best with your audience.

By following these best practices, you can ensure that your Instagram collabs are effective, helping you grow your brand while saving time on content creation.

Tools to Streamline Multi-Account Collaboration

Managing multiple accounts on Instagram and executing a seamless social media strategy can be challenging without the right tools. Using social media management platforms can help you save time, stay organized, and ensure your Instagram collabs are executed smoothly.

How to Use Buffer for Instagram Collabs

Buffer is a powerful tool that allows teams to schedule posts, manage collaborations, and track performance. Here’s how you can use Buffer to optimize your Instagram collaboration process:

1. Connect your Instagram accounts – Link multiple accounts on Instagram to effectively manage your content.
2. Create and schedule collab posts – Plan your Instagram collab posts in advance and set them to publish automatically.
3. Track engagement metrics – Analyze likes, comments, and shares from your collaborative posts.
4. Coordinate with your team – Assign roles and tasks to team members for better social media management.
5. Optimize posting times – Use analytics to determine the best times to publish your feed post or reel.

💡 Pro Tip: If you’re collaborating with another brand or influencer, use Buffer’s approval workflow to ensure all posts align with your social media strategy before publishing.

A 2023 Statista study found that Instagram influencer marketing spending increased by $2.3 billion compared to the previous year, with brands citing collaborative posts as one of the key drivers of ROI.

Other Social Media Management Tools for Collaboration

In addition to Buffer, here are some other tools to help you manage multiple accounts and streamline collaborations on Instagram:

• Hootsuite – Helps schedule and monitor posts across different platforms.
• Later – Specializes in visual content planning for Instagram collab posts.
• Sprout Social – Offers in-depth analytics and team collaboration features.
• Canva – Assists in designing high-quality visuals for your collaborative posts.

By leveraging these tools, you can ensure that your Instagram collabs feature is used efficiently, allowing you to focus on creating engaging content and boosting engagement with your audience.

Conclusion

The Instagram collabs feature is a powerful tool for brands, influencers, and content creators looking to boost engagement and expand their reach. By allowing multiple accounts on Instagram to collaborate on a post, this feature makes it easier to share content, streamline social media management, and maximize visibility.

Whether you’re working with another brand or influencer, managing multiple accounts, or looking for ways to save time, knowing how to use Instagram collabs effectively can enhance your social media strategy. From setting up a collaborative post to using tools like Buffer for scheduling, these best practices will help you make the most of Instagram collaboration.

Now that you have everything you need to know, it’s time to start experimenting with collaborations on Instagram to engage your audience and grow your brand!

Frequently Asked Questions

Can you collaborate on an Instagram Reel using the Collab feature?

Yes! The Instagram collab feature works for both feed posts and Reels. When you create a new Instagram Reel, simply tap on the options icon, select invite collaborator, and wait for the account to be a collaborator.

Can private or public accounts use Instagram Collabs?

Only public accounts can initiate collaborative posts. However, a private account can accept an Instagram Collab request, and the post will be shared only with their followers. If a collaborator switches their account to private, the collab will be deleted from the collaborator’s account.

Can I use Instagram Collabs for influencer marketing?

Absolutely! Instagram allows brands and influencers to co-create content, making it a great way to increase visibility and engagement. Influencer marketing campaigns often use collab posts to showcase products, promotions, and partnerships.

How many accounts can collaborate on a single Instagram Collab post?

Currently, Instagram allows up to six accounts to collaborate on a single Instagram Reel or feed post. This feature is great for group projects, multi-brand partnerships, and community-driven campaigns.

What are some Instagram Collab post ideas to help boost engagement?

If you want to reach a wider audience, try these Instagram collab post ideas:

• Brand partnerships: Feature another business using your product.
• Influencer collaborations: Team up with influencers for sponsored content.
• Giveaways: Collaborate with accounts for different prize giveaways.
• Behind-the-scenes content: Show an exclusive look at a project.
• Event promotions: Use collabs to promote an event or collaboration.

Author Bio