How to Increase Instagram Story Engagement: Top Tips and Ideas

By: Val Razo

Last Updated on July 11, 2024 by Val Razo

Instagram Stories have become one of the most popular features on the platform, with over 500 million users posting stories daily. Using the feature effectively can significantly increase engagement and help you reach a wider audience. Whether you’re a social media manager or a business owner, understanding how to leverage story content can boost your presence on Instagram. Posts get more interaction when they provide your followers with engaging content and opportunities to participate. This guide will offer ways to boost engagement, from using the question sticker to creating content that resonates with your target audience. You’ll learn how to add a link, encourage your audience to ask questions, and discover the best way for users to interact with your stories. By implementing these strategies, you can keep them engaged and make the most of the new Instagram features that people love.

How to increase instagram story engagement

Understanding Instagram Stories

What Are Instagram Stories?

Instagram Stories are short, temporary posts that disappear after 24 hours. They can include photos, videos, text, and various interactive elements like stickers and polls. Stories are the perfect way to keep your audience engaged with real-time updates and behind-the-scenes content.

Key Features of Instagram Stories

  • Stickers: Add interactive elements such as polls, questions, and quizzes.
  • Templates: Use pre-designed layouts to make your stories visually appealing.
  • Poll Sticker: Encourage audience interaction by letting them vote on options.
  • Emoji: Use emojis to add personality and fun to your stories.
  • Question Sticker: Engage with your audience by asking questions and sharing responses.

Benefits of Using Instagram Stories for Engagement

Using Instagram Stories to is a powerful strategy in social media marketing. Stories allow you to interact with your audience in a more casual and authentic way, providing a great way to get feedback and insights. They also help to improve your engagement rates by encouraging your followers to interact with your content regularly.

When I first started using Stories on Instagram for my clothing brand, I struggled to keep my audience engaged. I began experimenting with different stickers like polls and quizzes, and I noticed a significant increase in interaction. One of the most successful strategies was using the question sticker to ask my followers for their opinions on new designs. This not only boosted engagement but also provided valuable insights into what my audience wanted to see.

Creative Instagram Story Ideas

Tips to Boost Engagement with Instagram Stories

Boosting engagement on Instagram Stories requires creativity and consistency. Here are some tips and tricks to help you get more interaction:

  • Use story stickers like polls and questions to encourage your followers to engage.
  • Post regularly and at times when your target audience is most active.
  • Add a call-to-action in your stories, such as “swipe up” or “tap to answer.”
  • Share user-generated content and show your followers that you value their contributions.
  • Use the poll sticker to get feedback on products or services.
  • Include a countdown sticker for events or product launches to build anticipation.
  • Post behind-the-scenes content to give your audience an inside look at your brand.

Using Templates to Spark Your Creativity

Using story templates can make your Instagram Stories more visually appealing and save time. Platforms like Canva offer a variety of templates that are easy to customize. By maintaining a consistent style, you can make your stories pleasing to the eye and recognizable to your followers.

Leveraging Instagram Story Features

Stickers are one of the easiest ways to boost your engagement on Instagram Stories. Here are a few types to consider:

  • Poll Sticker: Create simple polls to get quick feedback from your audience.
  • Question Sticker: Encourage your followers to ask questions or share their thoughts.
  • Quiz Sticker: Engage your audience with fun quizzes related to your brand.
  • Countdown Sticker: Build excitement for upcoming events or product launches.

Using these stickers helps to increase your chances of interaction and keeps your audience engaged. Stickers allow viewers to actively interact with your story, making it one of the best ways to maintain engagement.

Boost your engagement on Instagram Stories

Instagram Story Questions to Drive Engagement

The question sticker is a powerful tool to drive engagement. You can use it to:

  • Ask your audience for feedback on your products or services.
  • Conduct Q&A sessions to provide valuable insights and build a connection with your followers.
  • Encourage followers to share their opinions on trending topics.

This type of interaction makes your audience feel valued and more likely to engage with future stories. When you’re using Instagram, stories are one of the most effective features to promote your brand and connect with your followers.

As a social media manager, I found that including user-generated content in our Instagram Stories helped create a sense of community. By sharing photos and videos from our followers and tagging them, we saw a 40% increase in story views and replies. It made our audience feel valued and encouraged more people to interact with our stories.

The Power of Instagram Story Polls

Polls are an effective way to get more engagement on IG Stories. They are quick and easy for your audience to respond to, and they provide valuable insights for you. Use polls to:

  • Gauge interest in new products or ideas.
  • Understand your audience’s preferences.
  • Make decisions based on follower feedback.

Polls not only engage your audience but also provide you with useful data to improve your content strategy. When you share stories using polls, you can let your followers know that their opinions matter, encouraging them to participate more actively. Regular posts combined with interactive story features can significantly boost your engagement on Instagram.

Additional Tips

  • Include a link in your stories to drive traffic to your website or other platforms.
  • Post or story consistently to keep your audience engaged.
  • Use pictures from your camera roll to add a personal touch to your stories.
  • When posting a new story, dragging the emoji can add fun and engagement.
  • Instagram gives you multiple tools, such as stickers and polls, to create engaging content.

Dragging the emoji can add fun and engagement

Designing Engaging Stories

How to Use Canva for Instagram Stories Canva is a versatile tool that allows you to create visually stunning Stories with ease. Here are some steps to get started:

  • Choose a template from Canva’s extensive library that matches your brand’s aesthetic.
  • Customize the colors, fonts, and images to make it unique and eye-catching.
  • Add elements like stickers, emojis, and text to enhance your story. Using Canva ensures your stories are professional and pleasing to the eye, making them more likely to engage your audience.

Tips to Boost Creativity and Engagement

To keep your Insta Stories fresh and engaging, consider these tips and tricks:

  • Mix up your content by including a variety of formats like photos, videos, and boomerangs.
  • Use interactive stickers like polls, quizzes, and questions to encourage participation.
  • Incorporate behind-the-scenes content to give your followers an inside look at your brand.
  • Highlight user-generated content to show appreciation for your audience’s contributions.

Creating Consistent and Eye-Catching Stories

Consistency is key to maintaining a cohesive brand presence on Instagram. Here are some effective ways to ensure your stories stand out:

  • Stick to a consistent color palette and style that aligns with your brand identity.
  • Use story templates to streamline your content creation process and maintain a uniform look.
  • Schedule your Stories in advance to ensure a steady flow of content.
  • Incorporate high-quality images and graphics to make your stories visually appealing.

In 2018, Gap incorporated Instagram Stories into their marketing strategy and saw a 73% higher click-through rate compared to earlier campaigns. This approach resulted in a 17-point lift in ad recall and a 4-point rise in message association​ (99Firms)​.

target audience

Best Practices and Tips

Effective Ways to Post a Story

Posting stories effectively requires timing and strategy. Here are some tips to boost your story’s impact:

  • Post at times when your target audience is most active to maximize visibility.
  • Use a mix of content types, including photos, videos, and interactive stickers.
  • Keep your stories concise and to the point, ensuring they are engaging and easy to consume.

Tips to Drive Engagement with Each Post

To drive engagement with every story post, consider the following strategies:

  • Use hashtags to your stories to increase discoverability and reach a broader audience.
  • Incorporate user-generated content to create a sense of community and involvement.
  • Encourage your followers to take action, whether it’s answering a poll, sharing their thoughts, or visiting your profile.

Ways to Increase Engagement on Instagram Stories

There are many ways to increase engagement on your stories:

  • Consistently post engaging content that resonates with your audience.
  • Use the question sticker to invite your followers to ask questions or provide feedback.
  • Highlight important stories in your profile highlights to keep them accessible beyond the 24-hour limit.
  • Monitor your engagement rates and adjust your content strategy based on what works best.


Instagram Stories offer a powerful way to engage with your audience and boost your brand’s visibility on the platform. By leveraging features like stickers, templates, and interactive elements, you can create compelling and engaging stories that resonate with your followers. Consistently using Stories and incorporating tips and tricks to help boost your engagement will not only keep your audience entertained but also increase your overall engagement rates. Remember, the key to success is creativity, consistency, and understanding what your audience enjoys. Start implementing these strategies today to see a noticeable improvement in your Instagram Story engagement.

Increase your overall engagement rates

Frequently Asked Questions

How can I schedule Instagram posts to maintain consistency?

Scheduling Instagram posts can help maintain consistency and ensure that your content reaches your audience at optimal times. Use tools like Later, Hootsuite, or Buffer to plan and schedule your posts in advance. This allows you to stay organized and keep your audience engaged with regular updates.

What are some creative ways to use the Stories feature for my clothing brand?

For a clothing brand, you can use the Stories feature to showcase new arrivals, behind-the-scenes looks at the design process, and customer testimonials. Share styling tips, host Q&A sessions about your products, and use polls to get feedback on upcoming designs. This keeps your audience engaged and excited about your brand.

How can I get in front of more people using Instagram Stories?

To get in front of more people using Insta Stories, use hashtags and location tags to increase discoverability. Collaborate with influencers and encourage user-generated content by asking your followers to share their stories featuring your products. Additionally, posting stories regularly and using engaging elements like quizzes and polls can help boost visibility.

What should I do if my followers are tired of seeing the same type of content?

If your followers are tired of seeing the same type of content, mix things up by introducing new formats and topics. Try different types of stories such as behind-the-scenes looks, tutorials, user-generated content, and interactive elements like polls and quizzes. Experiment with different visuals and themes to keep your content fresh and engaging.

How does the Instagram algorithm impact story engagement?

The Instagram algorithm prioritizes stories from accounts that users interact with the most. To improve story engagement, encourage interactions through polls, questions, and other stickers. Respond to comments and messages promptly, and consistently post high-quality, engaging content to stay top-of-mind with your followers.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.