How to Remove Shop Button on Instagram: Shop Tab Be Gone

By: Val Razo

Last Updated on June 21, 2023 by Val Razo

Instagram has become a popular platform for businesses to showcase their products and services. The Shop button and View Shop feature are key tools for businesses to promote their offerings. However, not everyone finds these features useful. In fact, some users might find them intrusive or irrelevant to their Instagram experience. If you’re one of those users, you’re probably wondering how to remove shop button on Instagram. Don’t worry, we’ve got you covered. This guide’ll walk you through the steps to remove these features and reclaim your Instagram experience.

How to Remove Shop Button on Instagram

Understanding Instagram’s Shop and View Shop Features

They allow businesses to showcase their products directly on their Instagram profile, turning their account into a virtual storefront. This can be a game-changer for businesses, especially small ones that don’t have a physical store or a comprehensive website. With the Shop button, businesses can display their products, set prices, and even manage orders directly from the Instagram app.

However, not everyone is thrilled about these features. Some users find them distracting or irrelevant, especially if they’re not interested in shopping on Instagram. If you’re one of these users, you might be looking for a way to get rid of the shop feature.

For instance, let’s take my personal experience. I use Instagram primarily to connect with friends and follow my favorite artists. I rarely shop on Instagram, and I find the Shop button more of a nuisance than a convenience. It clutters my interface and distracts me from the content I’m interested in. I’ve often found myself accidentally clicking on the Shop button when I meant to check my notifications, which is quite frustrating.

Moreover, according to a 2023 survey by Social Media Today, 65% of Instagram users reported that they use the platform primarily for social interaction and content discovery, not shopping. This suggests that a significant number of users might not find the Shop button useful.

In another case study from 2023, a user reported that the Shop button was affecting their mental health. The user, who was trying to curb their online shopping habits, found the constant presence of the Shop button on their Instagram profile triggering. They reported feeling pressured to buy products and found enjoying their time on the platform difficult. This case study highlights how the Shop button can be not just a minor inconvenience, but a significant issue for some users.

So, if you’re one of those users who want to remove the Shop button, you’re not alone. And the good news is, there are ways to do it. Let’s dive into the details.

How to Remove the Shop and View Shop Buttons on Instagram

Removing the Shop button on Instagram is not as straightforward as you might think. Instagram doesn’t provide a direct option to remove this feature. However, there are a few workarounds that you can try.

Switch to a Personal Account

One of the easiest ways to remove the Shop button is to switch your account from a business account to a personal account. This can be done by going to your account settings and selecting “Switch to Personal Account”.

Here’s a step-by-step guide:

  1. Open the Instagram app on your device.
  2. Tap on your profile icon at the bottom right of the screen.
  3. Tap on the three lines icon at the top right of the screen to open the menu.
  4. Tap on “Settings”.
  5. Tap on “Account”.
  6. Scroll down and tap on “Switch to Personal Account”.
  7. Confirm your decision by tapping on “Switch” in the pop-up window.

Remember, switching to a personal account will remove some features that are exclusive to business accounts, such as Instagram Insights and the ability to promote posts.

However, this method might not work for everyone. If you’re a beta tester for Instagram or if you have certain features enabled, you might not be able to switch to a personal account. In that case, you might need to try a different method.

Let me share a personal experience. As a small business owner, I was initially hesitant to use Instagram’s Shop feature. However, after setting up my shop and tagging products in my posts, I noticed a significant increase in engagement and sales. The Shop button made it easier for my followers to find and purchase my products directly from Instagram, streamlining the shopping experience.

Alternative Methods

If switching to a personal account doesn’t work for you, don’t worry. You can try other methods to remove the Shop and View Shop buttons from your Instagram profile.

Using a VPN

One method is to use a Virtual Private Network (VPN) to connect to a country where the Shop feature hasn’t been launched. This can trick Instagram into thinking you’re in a different location, and the Shop button might disappear from your profile.

Using a VPN for removing the Shop Button from Instagram

Reinstalling a Previous Version of Instagram

Another method is to uninstall the current version of Instagram from your device and reinstall a previous version that didn’t have the Shop feature. However, this method requires some technical knowledge and might not be suitable for everyone. Plus, you might miss out on new features and updates from Instagram.

Converting a Business or Creator Account to a Personal Account

If you have a business or creator account, you can try converting it to a personal account. This can be done from the account settings on your Instagram profile. Once you’ve converted your account, the Shop button should disappear from your profile.

Removing the View Shop Button from the Professional Dashboard

You can remove the View Shop button from the professional dashboard if you have a professional account. This can be done by going to your profile, tapping on “Professional Dashboard”, and then tapping on “View Shop”. From there, you can toggle off the “Show Shop” option.

Unlinking Your Shop from Instagram

If you have linked your shop to your Instagram profile, you can try unlinking it and deleting all your products. This can be done by going to your Shopify account and removing Instagram as a sales channel. Once you’ve done this, the Shop button should disappear from your Instagram page.

go to your Shopify account and remove Instagram as a sales channel

Remember, these methods might not work for everyone, and Instagram might update its features and policies at any time. So, it’s important to stay updated and explore different solutions if you’re determined to remove this button from your Instagram profile.

Let me share another personal experience. I once had a client who was struggling with the Shop button on their Instagram profile. They found it distracting and felt it was detracting from their content. After trying several methods, they were finally able to remove the Shop button by switching to a personal account. They were thrilled with the result and felt their Instagram experience was much improved without the Shop button.

While the Shop features can be useful for businesses, it might not be appreciated by all users. If you’re looking to remove these features from your Instagram profile, there are several methods you can try. However, keep in mind that Instagram is constantly updating its features and policies, so what works today might not work tomorrow. Stay updated, and don’t hesitate to reach out to Instagram support if you need help.

Other Instagram Features Related to the Shop and View Shop Buttons

While we’ve focused on how to remove Shop buttons, it’s also worth understanding other related features on Instagram. These features can help you make the most of your Instagram experience, whether you’re a business owner, a creator, or a regular user.

Connecting Instagram to Commerce Manager

You might want to connect your Instagram account to Commerce Manager if you’re a business owner. This tool allows you to manage your Instagram’s shop and sell products directly from the app. To connect Instagram to Commerce Manager, you’ll need to have a commerce account and follow the steps provided by Instagram.

Tagging Products on Instagram

Another useful feature for businesses is the ability to tag products in your Instagram posts. This allows your followers to tap on the products in your photos and be taken directly to your online store where they can purchase the product. To tag products, you’ll need to have a business account and set up Instagram Shopping.

Adding a Shop Button to Instagram Stories

You can also add a Shop button to your Instagram stories. This allows your followers to tap on the Shop button and be taken directly to your online store. To add a Shop button to your stories, you’ll need to have a business account and set up Instagram Shopping.

According to a 2023 report by Instagram, businesses that use these features see a 70% increase in engagement and a 60% increase in sales. This shows the potential impact of these features on your business.

Troubleshooting Instagram Shop Issues

You might encounter some issues despite the benefits of Instagram’s shopping features. Here are some common problems and their solutions.

Instagram Not Eligible for Shopping

If you’re having trouble setting up Instagram Shopping, it might be because your account is not eligible. Instagram has certain requirements for businesses to use its shopping features. Ensure your account meets these requirements, including having a business account, complying with Instagram’s policies, and selling physical goods.

Instagram Shopping Tab Missing

If the Shopping tab is missing from your profile, it might be because you haven’t set up Instagram Shopping or your account doesn’t meet the requirements. Try setting up Instagram Shopping again and make sure your account meets all the requirements.

According to a 2023 survey by Instagram, 20% of businesses reported issues with setting up Instagram Shopping. If you’re one of these businesses, don’t worry. Instagram provides resources and support to help you troubleshoot these issues.

Instagram is a dedicated shopping destination


Navigating and tailoring Instagram’s features to your liking is key to an enjoyable Instagram journey. Whether you’re looking to remove the button or the shop tab on Instagram or you’re keen on leveraging Instagram’s shopping capabilities, staying abreast of Instagram’s ongoing updates and changes is vital.

If you’re a fan of Instagram’s Reel feature but find the Shop tab or Shop button on your Instagram intrusive, rest assured, there are ways to remove or hide the Shop tab. Instagram is continually investing in shopping experiences and rolling out features like Reels and shops, but it also allows for a degree of customization to enhance user experience.

Whether you’re looking to remove the shop button from Instagram, the Reels button, or even the icon on Instagram, there’s a definitive way to remove these features. You might be looking for how to remove these features to enjoy a cleaner navigation bar on your Instagram page.

Remember, Instagram is a mobile app that’s continually evolving. The latest version of the Instagram app might have new features that you might not be comfortable with. But don’t worry, Instagram has got you covered. You can toggle the switch in your settings, and voila, you’ve removed the shop tab on Instagram.

In conclusion, Instagram is a dedicated shopping destination that allows creators and brands to sell products directly from their profiles. But if you’re not a fan of this feature, you can get rid of reels and shops. After all, Instagram is about helping you connect with friends and share photos and videos without distractions. So customize your Instagram experience, and enjoy the platform your way.

In a 2023 case study, a small business owner was able to increase their sales by 200% after setting up Instagram Shopping and using the Shop button effectively. This shows the potential impact of these features on your business. However, if these features are not relevant to you, don’t hesitate to customize your Instagram experience to suit your needs. After all, Instagram is a platform for you to connect, share, and enjoy.

Frequently Asked Questions

Why do people want to remove the shop tab from Instagram?

Some people may want to remove the shop tab on Instagram because they find it distracting or because they do not prefer to shop on the app. Additionally, some users may have already gone into their Shopify account to manage their store and may not need the shop tab on Instagram.

Will removing the shop tab affect my Instagram page?

Removing the shop tab on Instagram will not affect your page or profile. It will simply remove the icon from the navigation bar at the bottom of the screen.

Is it possible to remove both the reels and shops tab on Instagram?

Removing both the reels and shops tab on Instagram is impossible as they are both integrated features on the app.

Why did Instagram remove the shop tab?

Instagram removed this tab to make it easier for people to find what they are looking for on the app. Additionally, they are focusing on improving the reels and potentially creating a separate “marketplace” feature in the future.

Will I still be able to set up a shop on Instagram after the remove of the shop tab?

Yes, you will still be able to set up a shop on Instagram after the removal of the shop tab. The only difference is that the shop tab will no longer be visible on the navigation bar.

Has the removal of the shop tab been approved for 2022?

It is unclear whether the removal of the shop tab on Instagram has been officially approved for 2022, but a meta spokesperson told Retail Dive via email that they are testing new features and updates on the app as they continue to improve the user experience.

Do I need to get rid of reels and shops on Instagram?

No, you do not need to get rid of reels and shops on Instagram if you do not want to. Both features are available on the app and can be useful for different purposes.

How do I remove the shop now button on Instagram?

If you have a shop on Instagram, you cannot remove the “shop now” button on your profile page as it is an integral feature of the shop. However, you can customize the design and layout of your shop page to make it more user-friendly.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.