How to Create Effective Instagram Polls for Engaging Stories: Tips on Making a Poll on Instagram Stories

By: Val Razo

Last Updated on May 8, 2024 by Val Razo

In the ever-evolving world of social media, Instagram polls have emerged as a powerful tool for increasing engagement and gathering feedback directly from your audience. Whether you’re a seasoned content creator or a business looking to connect more effectively with your followers, understanding how to create effective Instagram polls is crucial.

Using polls within Instagram Stories not only adds an interactive element to your posts but also provides valuable insights into the preferences and opinions of your viewers. This guide will walk you through the essential steps to make a poll on Instagram, offering creative ideas and technical tips to ensure your polls capture attention and drive interaction.

We’ll explore various Instagram poll ideas, discuss the tools available to enhance your poll creation, and demonstrate how to analyze the results of your Instagram poll effectively. By integrating these strategies, you can transform your Instagram Stories into a dynamic space for audience interaction and feedback gathering.

How to create effective instagram polls

Step-by-Step Guide: How to Make a Poll on Instagram

Creating an Instagram poll in your Instagram Stories is a dynamic way to engage with your audience. Below is a step-by-step process tailored to help you choose the right type of poll and utilize tools that enhance your poll’s effectiveness.

  • Step 1: Access Your Instagram Story

Open your Instagram app and swipe right or tap your profile icon at the top left to start a new story. This is your gateway to adding interactive content like polls.

  • Step 2: Upload or Capture Content

Choose a background for your poll by capturing a new photo or video, or select from your gallery. The content should be relevant to the poll question to maintain coherence and increase participation.

  • Step 3: Add a Poll Sticker

Tap on the sticker icon at the screen’s top, then select the “Poll” sticker from the drop-down menu. Instagram initially offers a simple Yes/No poll, but you can customize it to suit your needs.

A notable 2023 case study involves Cult Beauty’s use of Instagram polls to build anticipation for their “Up Close on Skincare” summit. They effectively engaged their audience with a series of polls regarding skincare topics, which not only increased event attendance but also enhanced follower interaction with the brand​ (Influencer Marketing Hub)​.

Choosing the Right Type of Poll for Engagement

Selecting the appropriate poll type is crucial for engagement. Consider the context of your story and what you wish to learn from your audience. Customizable polls allow you to ask more specific questions, and the options you provide can range from simple yes/no to multiple-choice questions.

  • Step 4: Customize Your Poll

Modify the default poll by tapping on the Yes and No buttons to input your custom responses. Craft your question to be clear and engaging. Position and resize the poll sticker so it complements your story visually.

  • Step 5: Share Your Story

Once you’re satisfied with the setup, share your story by tapping “Your Story” at the bottom. If the poll is intended for a selected audience, use the “Close Friends” feature instead.

When I first started using Instagram polls, I was amazed at the immediate increase in engagement. I asked my followers to choose between two summer destinations for my next travel vlog. The responses not only gave me a clear direction but also sparked lively conversations in the comments.

Using Tools to Help Create Instagram Polls

Enhance your polls with third-party tools that offer advanced customization options, like animated stickers or themed backgrounds that are not available in the standard Instagram toolkit. These tools can help make your polls more visually attractive and aligned with your branding, which can increase engagement rates.

Engagement and Feedback After your poll is live, monitor the interactions and respond or react to comments to keep the engagement going. The feedback you receive is invaluable for tailoring your future content to better meet your audience’s preferences.

By strategically choosing the type of poll and leveraging the right tools, you can maximize engagement on your Instagram Stories and gain insightful feedback from your audience.

Creative Instagram Poll Ideas to Boost Engagement

To drive more engagement through your Instagram Stories, implementing creative and interactive poll ideas is essential. Here are some inventive poll concepts along with real-world examples of how successful Instagram polls can captivate your audience.

1. “This or That” Polls

A popular choice among Instagram influencers and brands is the “This or That” poll, which prompts followers to choose between two options. For example, a fashion retailer might post two outfits and ask, “Which look for tonight? 🎉 Glam or Casual?” This type of poll not only engages users but also provides insights into their preferences.

Example: A beauty brand used a “This or That” poll during a product launch, asking followers to choose their favorite lipstick shade. The poll received high engagement, and the results helped guide the brand’s marketing strategy.

2. Guess the Fact

Engage your audience’s curiosity with a fact-guessing poll. This encourages interaction and makes learning about your products or industry fun. For instance, “How many ingredients in our new smoothie? 🍹 5 or 8?”

Example: An educational tech company ran a series of “Guess the Fact” polls about technology use in schools. These polls not only educated their audience but also increased daily interactions significantly.

3. Feedback Polls

Direct feedback polls are invaluable for gathering consumer opinions quickly. A simple, “How do you rate our latest update? 👍 Love it 👎 Needs work,” can provide immediate and actionable insights.

Example: A fitness app used feedback polls to ask users about new feature preferences. The direct responses helped prioritize their development roadmap based on user needs.

4. Sneak Peeks

Build anticipation and involve your audience in decision-making with sneak peek polls. “Which feature should we release first? 🚀 New tracking tool or Updated graphics?”

Example: A video game developer shared sneak peeks of two potential game characters and asked fans to choose who they’d like to play as. This engaged the community and made them feel a part of the game’s development process.

5. Fun Personal Insights

Engage users on a personal level with polls about everyday choices, such as, “What’s your Sunday vibe? 🌞 Out and About or 🛋️ Stay at Home?” These relatable polls can increase interactions and make your brand feel more human.

Example: A lifestyle blogger frequently uses personal insight polls to decide topics for upcoming posts, enhancing follower engagement and ensuring content is aligned with audience interests.

By incorporating these creative poll ideas and learning from successful examples, you can significantly enhance engagement on your Instagram Stories. Such interactive content not only entertains but also fosters a deeper connection with your audience.

Enhance engagement on your Instagram Stories

Analyzing the Results of Your Instagram Poll

Understanding how to analyze the results of your Instagram poll is crucial for refining your content strategy and enhancing audience engagement. Here’s how you can view and interpret these results effectively.

Step 1: View the Results

Once your poll in an Instagram Story ends, or even while it’s still active, you can check the results. Simply swipe up on the story or tap the seen by icon at the bottom left. This will display not only who viewed your story but also how each viewer responded to the poll. The immediacy of this feedback allows for quick analysis and response to your audience’s preferences and opinions.

Step 2: Interpret the Data

The data from your polls can provide more than just numbers; it reveals preferences, trends, and, sometimes, surprising insights into your audience’s behavior. For instance, if you run a poll asking whether your followers prefer product A or B and a majority choose B, this could indicate a stronger market preference that might influence your product offerings or marketing strategies.

Step 3: Apply the Insights

Use the insights gained from your poll results to make informed decisions. If a particular content type or topic consistently performs well in polls, consider focusing more on that area. Similarly, if certain polls receive low engagement, it might be time to try different questions or poll formats.

Using Poll Results for Future Content Planning

The feedback from polls shouldn’t just stay in your analytics; use it to shape future Instagram strategies. This could mean adjusting the types of posts you make, the products you highlight, or even the way you engage with your followers.

Best Practices for Utilizing Poll Data

  • Regularly schedule polls to keep a consistent pulse on your audience’s evolving preferences.
  • Test different poll types and questions to see what resonates most with your followers.
  • Respond to the feedback by acknowledging your audience’s preferences in your posts or comments, showing them that their opinions matter to your brand.

By effectively analyzing the results of your Instagram poll, you not only gain valuable insights but also demonstrate to your audience that their input is integral to your content creation process, thereby fostering a deeper connection and encouraging more active participation.

As a business owner, I leveraged Instagram polls to decide on new product features. The feedback was invaluable, helping us to refine our product to better meet customer expectations and significantly boosting our pre-launch sign-ups.

Analyzing the results of your Instagram poll

Best Practices for Instagram Story Polls

Creating successful Instagram story polls involves more than just asking questions; it’s about engaging effectively with your audience and fostering interaction. Here are some best practices to ensure your polls are not only engaging but also impactful.

1. Keep It Simple and Direct

When designing your polls, simplicity is key. Make sure your questions are straightforward and easy for your audience to understand and respond to quickly. Complex questions can deter engagement, whereas clear, concise ones encourage participation.

2. Use Visually Appealing Graphics

Visuals play a crucial role in capturing attention on Instagram. Use high-quality images or videos that relate to the poll topic, and ensure your poll stickers are placed in a way that complements the visual content. Appealing graphics can make your polls more noticeable and engaging.

3. Time Your Polls Strategically

The timing of your poll can significantly affect its engagement. Post during peak hours when your followers are most active on Instagram. You can use Instagram Insights to determine when your audience is online and more likely to participate.

4. Engage with the Responses

Once your poll is live and gathering responses, don’t just observe—engage! Reply to comments, share results in real-time, or post follow-up stories discussing the outcomes. This interaction shows your audience that their opinions are valued and can encourage further participation in future polls.

5. Follow Up on Poll Results

Use the insights gained from your poll results to drive content creation. If a particular option is overwhelmingly popular, consider creating more content related to that choice. This follow-through demonstrates that you are listening to your audience and adjusting your content to their preferences.

6. Regularly Incorporate Polls into Your Content Mix

To keep your content dynamic and interactive, regularly incorporate polls into your Instagram strategy. This not only keeps your audience engaged but also provides you with ongoing insights into their preferences and interests.

7. Learn and Adapt

Continuously evaluate the performance of your polls. Which types of questions get the most responses? What themes are most engaging? Use this data to refine your approach and experiment with new ideas to keep your audience engaged and interested.

By adhering to these best practices, your Instagram story polls can become a powerful tool for engagement, providing valuable insights into your audience while also making your stories more interactive and enjoyable.

A massive 70% of Instagram users view Instagram Stories daily, highlighting the importance of utilizing this feature for reaching an engaged audience​ (Sortlist)​.

Instagram story polls can become a powerful tool for engagement


Instagram polls offer a unique and interactive way to engage with your audience, gather valuable feedback, and enhance your content strategy. By following the step-by-step guide on how to make a poll on Instagram, employing creative poll ideas, and analyzing the results effectively, you can transform your Instagram Stories into a dynamic platform for interaction and audience connection.

Remember, the success of your polls doesn’t just lie in the questions you ask but also in how you present them and engage with the responses. Using the best practices outlined in this article, such as maintaining simplicity, timing your polls strategically, and using visually appealing graphics, will help you maximize engagement and ensure your polls are not only seen but also participated in.

As you continue to integrate polls into your Instagram strategy, keep track of what works and what doesn’t, and always be ready to adapt and innovate. With each poll, you gain more insights into your audience’s preferences, enabling you to tailor your content more effectively and build a stronger, more engaged community.

Frequently Asked Questions

How do I create a poll on Instagram using the sticker icon?

To create a poll on Instagram, start by tapping the camera icon to create a story. After uploading or capturing your content, tap the sticker icon (resembling a smiley face) at the top of the screen. Select the “Poll” sticker, then type your question and customize the poll options. You can change the text from the default “Yes” or “No” to something more specific to your poll topic.

Can I use emojis in my Instagram polls to make them more engaging?

Absolutely! Emojis can be added to your poll questions or answers to make them more fun and engaging. When creating a poll, simply tap the text area and use your device’s keyboard to insert emojis. This can help convey emotions and encourage more responses by making your polls visually appealing.

What are some creative ways to engage my followers with Instagram polls?

Engaging your followers can be as simple as asking them to make creative decisions, like choosing between two products or deciding the theme of your next post. You can also use polls to let followers guess facts about a new product or service, or even use a sliding scale to gauge their interest in particular topics. These interactive methods foster a deeper connection and can provide valuable insights.

How do I share the results of my Instagram poll with my followers?

Once your poll has ended, you can share the results by creating a new story. Go to the poll in your archived stories, view the results, and take a screenshot or use the “Share Results” feature that Instagram provides. Then, create a new story to display the results, thanking your followers for their participation.

What are the best practices for business owners using Instagram polls to gauge customer interest?

Business owners should use Instagram polls to ask direct questions that relate to their products or services. This could include feedback on an existing product, interest in potential new offerings, or preferences between options. It’s also effective to time these polls with product launches or when considering changes to services, as this can lead to immediate and useful customer feedback.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.