How to Hide Filter Names on Instagram Story Effectively: Tips and Tricks for Your 2023 Stories

By: Val Razo

Last Updated on December 8, 2023 by Val Razo

Instagram has become a pivotal platform for sharing experiences and creativity, particularly through the use of Instagram filters and stories. Over the years, especially since 2022, Instagram has continuously evolved, introducing amazing filters and enhancing user experience. One significant feature that has gained attention is the ability of users to hide the filter name or even remove the filter entirely from their stories.

Many Instagram users, whether they are posting a photo or video, often seek a cleaner, more aesthetic look by choosing to hide the name of the filter they use. This trend towards minimalism reflects a growing desire among users to personalize their content without overt branding or labels, thus creating a more authentic and personal feel.

In this article, we delve into why users want to hide or remove the filter name from their Instagram stories and provide easy steps on how to do so. Whether you’re a seasoned Instagram user or new to the platform, this guide will help you navigate the stories section of your Instagram profile, enabling you to use Instagram in a way that best suits your personal style and preferences.

How to hide filter name on Instagram story 2023

Why Users Want to Hide Filter Names on Instagram Stories

In the realm of social media, particularly on platforms like Instagram, the aesthetic of shared content holds significant importance. Insta stories have evolved into a canvas for personal expression, where every detail, including the name of the filter, plays a crucial role. But why do many users wish to hide these details, specifically the filter name, on their Instagram stories?

As an avid Instagram user, I’ve always loved playing with different filters on my stories. But there was one thing that bothered me: the filter names. They seemed to distract from the photo or video itself. That’s why I was thrilled to discover how to hide filter names. The first time I tried it, I was amazed at how much cleaner and more professional my story looked. It felt like I had more control over my content, and the responses from my followers were overwhelmingly positive.

Enhancing Aesthetics: The Need to Hide Filter Names

The decision to hide the filter name is often driven by a desire for a cleaner and more uncluttered visual presentation. Instagram users value the ability to present their photos and videos without unnecessary distractions. The filter name, while informative, can sometimes detract from the overall impact of the story. By choosing to remove the filter name, users can showcase their content more prominently, allowing the visuals to speak for themselves.

The Growing Trend of Minimalism in Instagram Stories

Minimalism in social media content has seen a rise in popularity in recent years. IG story filters and their accompanying names can often appear overly branded or detract from the user’s personal message. By removing the name, users align with this minimalist trend, ensuring that the focus remains on the content itself rather than on the filter used. This trend is not just about aesthetics; it’s about creating a more authentic and personal connection with the audience.

I remember when I first started using Insta stories, I didn’t mind the filter names. However, as I began to focus more on creating a cohesive aesthetic for my profile, the filter names started to feel intrusive. Learning how to remove them completely changed the game for me. It allowed me to maintain a minimalist and sleek look for my stories, which aligns perfectly with my personal brand. It’s a small detail, but it makes a significant difference in how my stories are perceived.

The User’s Control Over Their Narrative

Another reason users don’t like the name of the filter appearing in their stories is the control it offers over their narrative. By removing Instagram filter names, users can create an illusion of unfiltered, raw content, which is often perceived as more genuine and relatable. This control over how the content is perceived is crucial in an era where authenticity is highly valued.

Step-by-Step Guide to Hiding Filter Names on Instagram

Navigating through the various features of the Instagram app can be daunting for some users, especially when trying to achieve a specific outcome like hiding a filter name. Here, we provide a clear, easy steps guide to help you hide the filter name on your Instagram stories.

Navigating Instagram Settings: The Basics

Before diving into the specifics, it’s essential to understand the basic navigation within the Instagram app. To start, open the app and go to the stories section. This section is typically located at the top of your home screen. Once you’re in the stories section, you can select a video or a photo to upload or capture a new one using the app’s camera.

How to Conceal Filter Names on Your Instagram Stories

  1. Select the filter option you want to use for your story. Instagram offers a range of filters and effects, each with a unique effect name.
  2. After applying the desired filter, look for an option that says “hide filter name” or something similar. This option is usually located at the top right corner of the screen.
  3. Tap on this option, and you will see that the filter’s name will no longer appear on your story preview.
  4. If you want to edit or change the filter, you can always go back and select a different kind of filter. Remember, the option to hide the filter name should be done for each filter individually.
  5. Once you are satisfied with your story and have hidden the filter name, tap on the “story option” to post your story. Your followers will now see your story without the filter name displayed.

By following these easy steps, you can ensure that your Insta stories look exactly the way you want them to, free from any unwanted filter names.

Hide filter name

Advanced Tips: Removing Filter Names Entirely

For users who want to take their Insta stories to the next level, completely removing the filter name offers a more polished look. This section delves into more advanced techniques for users who not only want to hide but also remove the filter entirely from their stories.

Techniques to Remove the Filter Name from Instagram

  1. Using Third-Party Apps: There are several apps available that allow you to edit and enhance your stories outside of the Instagram app. These apps often provide more control over the editing process, including the ability to remove Instagram filter names.
  2. Editing Before Posting: Another method is to save the photo or video with the filter applied, edit it using another app to remove the name, and then upload it as a new story. This way, the filter will appear on the story, but the name won’t.

Creative Ways to Use Instagram Without Visible Filters

  • Custom Filters: Some users create their custom filters, which do not display a name. This is a more advanced approach but allows for unique and personalized content.
  • Manual Editing: For a more hands-on approach, manually editing your photo or video to mimic the effects of a filter can be a rewarding creative process. This method ensures that no filter name is displayed, as technically, no filter from the Insta app is being used.
  • Selective Sharing: If you’re not keen on editing or using additional apps, consider selectively sharing stories with filters only with close friends or groups who might not be concerned about the filter’s name being displayed.

These advanced tips require a bit more effort but can significantly enhance the overall look and feel of your stories, aligning them more closely with your personal brand or aesthetic preferences.

The Future of IG Stories: User Preferences and Platform Changes

As we look towards the future of stories, understanding user preferences and anticipating platform changes is crucial. This section explores the dynamics of user trends and Instagram’s response to them.

The Future of IG Stories

Predicting User Trends: Why People Want to Hide or Remove Filters

The trend of hiding or removing filter names from Insta stories reflects a broader shift towards authenticity and personalization in social media. Users increasingly prefer to present their content in a way that feels genuine and unbranded. This desire for a more authentic presentation is driving changes in how people use Instagram and its features.

The inclination to hide the filter name of remove it also signifies a move towards a more polished and professional appearance in personal content. As users become more savvy and conscious about their online presence, they seek more control over how their content is perceived, often opting for a more refined look.

Instagram’s Response: Platform Updates and User Feedback

Instagram is known for its responsiveness to user feedback and trends. The platform’s evolution, including the introduction of Instagram Reels and continuous updates to its filter options, showcases its commitment to user preferences.

The increasing demand to hide the filter name or remove the filter could lead to more intuitive options within the Instagram app itself, providing users with more straightforward ways to customize their story experience. Additionally, Instagram may introduce new features that cater to the growing demand for personalization and minimalism in story creation.

As Instagram continues to evolve, it’s likely that we’ll see more user-friendly features that align with these emerging trends, further enhancing the story-sharing experience and making it more adaptable to individual preferences.

The Subtle Art of Customizing Instagram Story Filters

In the ever-evolving world of Instagram, the ability to personalize and control every aspect of your content has become increasingly important. This is particularly true for Instagram story filters, where users often want to hide the name of the filter to maintain a sleek look. While Instagram is one of the most popular social media platforms, its users are continually looking for ways to hide or remove a filter that doesn’t align with their aesthetic.

The Importance of a Username in Story Filters

Your username on Instagram is a significant part of your identity on the platform. When using filters’ names on the Instagram story, it’s crucial to ensure that these names don’t overshadow your own. By choosing to hide Instagram filter names, you place more emphasis on your personal brand, be it your name or your creative style.

Creative Control: Beyond Just Hiding Names

Beyond just hiding names, you might want to remove specific aspects of a filter that don’t suit your story’s vibe. Since 2017, Instagram has added several options that allow users more creative control. For instance, the “show filter” or “remove effect” options can be a subtle yet powerful tool in customizing how a filter is displayed or not displayed in your story.

You might want to remove specific aspects of a filter that don't suit your story's vibe

Embracing the New Aesthetic: When Filters Aren’t Trendy Anymore

As trends shift, some users have found themselves annoyed by the name or appearance of certain filters. The demand for a more authentic and unfiltered look has grown, leading many to use Instagram filters more selectively. This trend shift reflects a broader change in social media where ostentatious effects are no longer as trendy anymore.


As we’ve explored throughout this article, Insta stories have become a dynamic and versatile tool for personal expression, with the ability to hide the name or remove it entirely being a small yet significant part of this evolution. This capability reflects a broader trend in social media towards authenticity, minimalism, and user control over content presentation.

As Instagram users continue to seek ways to personalize and refine their story experience, it’s essential to stay informed about the latest features and best practices. Whether it’s hiding a filter name, selecting the perfect filter on Instagram, or even choosing not to use a filter at all, these decisions are part of a larger narrative about how we choose to present ourselves in the digital world.

Understanding how to effectively hide filters’ names or remove a filter entirely from your story is more than a technical skill—it’s about crafting and maintaining your unique digital identity. By enabling a filter without letting its name take over, or by choosing not to display the name at all, you exercise creative freedom. This article aims to guide you through these nuances, ensuring that your Insta stories reflect your true self, without the interference of unwanted elements.

Looking ahead, we can expect Instagram to keep evolving, introducing new features and enhancements that respond to user preferences and feedback. By staying adaptable and embracing these changes, users can continue to create engaging, authentic, and visually appealing stories that resonate with their audience.

Frequently Asked Questions

Can I hide the filter name on my Instagram story after I’ve already posted it?

Unfortunately, once you’ve posted your story on Instagram, you cannot hide or edit the filter name. It’s important to make any changes, like hiding the name of a filter, before you post the story.

Is it possible to hide the names of filters in Instagram Reels just like in stories?

Currently, Instagram Reels do not offer a direct option to hide filter names. However, you can use similar workarounds as with stories, like editing the video outside of Instagram before uploading it.

How do I ensure that my favorite Instagram filter doesn’t display its name in future stories?

To consistently hide the name of your favorite Instagram filter, you’ll need to select the “hide filter name” option each time you use it in your story. Instagram does not yet save these preferences for future use.

Are there any specific Instagram face filters that don’t show their names in stories?

Most Instagram face filters will show their names by default. However, custom filters created by users or third-party apps might not display a name, depending on how they are programmed.

What are some creative ways to display a filter name in an Instagram story if I choose to show it?

If you decide to display the filter name, you can get creative by incorporating it into your story’s narrative or design. For instance, you can mention why you chose the filter or use the filter name as a playful element in your story’s theme.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.