How to Set Up and Automate Personalized Welcome Messages for New Instagram Followers: Step-by-Step Guide to Automatically Send a Greeting

By: Val Razo

Last Updated on February 7, 2025 by Val Razo

In today’s fast-paced digital world, Instagram users expect quick and personalized engagement from the accounts they follow. If you want to send automated messages to your new Instagram followers using automation tools, setting up an automatic welcome message is a great way to increase engagement and build strong connections. Whether you’re running an Instagram business account or simply looking to improve interactions, Instagram DM automation allows you to send messages automatically to welcome, inform, or even offer a discount code to new followers.

In this guide, we’ll walk you through how to set up automated Instagram messages, the best tools for DM automation, and best practices to ensure that your messages to new Instagram followers feel authentic and engaging. By using Instagram for business, you can improve your customer experience, enhance your social media management, and even use chatbots to handle conversations more effectively. Let’s explore how you can use Instagram automation to send welcome messages and make a lasting first impression on your followers.

how to set up and automate personalized welcome messages for new instagram followers

Why Automate Welcome Messages on Instagram?

When you automate welcome messages on Instagram, you create an instant and engaging experience for your new followers. A well-crafted automatic welcome message not only acknowledges new messages but also sets the tone for future interactions. Businesses and influencers alike can benefit from Instagram DM automation to improve customer relationships and increase engagement with their audience.

Benefits of Sending a Welcome Message

  1. Creates a Positive First Impression
    When a new Instagram follower using automation tools receives a direct message immediately after following your account, it shows attentiveness. This helps engage with customers and encourages them to interact with your brand.
  2. Saves Time with Automation
    Instead of manually sending messages to each new follower, an automated message ensures that every follower gets a response without delay. This is especially helpful for businesses managing high-volume Instagram interactions across different time zones.
  3. Encourages Conversations & Engagement
    A welcome message to new Instagram followers can include a question, a link to your website, or an invitation to interact with your content. This approach encourages responses, making your account more active and visible.
  4. Boosts Customer Support Efficiency
    Many businesses use Instagram direct message automation to offer customer support. A well-placed automatic welcome message can provide FAQs, support links, or direct users to the right department, improving overall customer experience.
  5. Promotes Offers & Discounts
    If you want to send automatic messages with exclusive deals, Instagram DM automation allows you to share a discount code with new followers, encouraging them to make a purchase.

How Automation Improves Engagement on Instagram

  • Instant Replies Keep Followers Interested
    Quick responses signal that you value engagement, which can lead to better relationships with your audience.
  • Encourages Followers to Comment & Interact
    You can send messages automatically encouraging users to leave a comment on your posts, participate in a giveaway, or check out your latest Instagram story.
  • Helps You Stay Active Without Being Online 24/7
    With DM automation, you can continue engaging with new followers even when you’re not available, ensuring that interactions remain consistent.

Choosing the Right Tools for Instagram DM Automation

To successfully send automated messages and engage with new Instagram followers using automation, you need the right tools. Several platforms specialize in Instagram DM automation, offering features that allow you to send the message instantly, manage responses, and even personalize your approach. Below are some of the top tools to set up automated Instagram messages effectively.

Best Tools to Set Up Automated Instagram Messages

  1. IGDM Pro
    • IGDM Pro is a popular tool that allows you to send automated messages in bulk. It’s especially useful for businesses that need to send welcome messages to a large audience efficiently.
  2. ManyChat
    • This chatbot-based platform helps businesses use Instagram automation for customer support, sales, and engagement. You can enable automated messages based on follower interactions, ensuring a smooth customer experience.
  3. MobileMonkey
    • A well-known social media management tool that offers Instagram DM automation, auto-replies, and AI-powered chatbots to handle conversations. It’s ideal for businesses that want to automate instant interactions while maintaining a human touch.
  4. Chatfuel
    • Chatfuel is an AI-powered tool that lets you send automated messages and answer common queries through Instagram direct message automation. It’s great for brands looking to increase engagement and streamline responses.

As a small business owner, I wanted to find an effective way to thank my new Instagram followers while also encouraging sales. That’s when I set up an Instagram direct message automation that included a discount code for first-time followers. Almost instantly, I saw results—followers who received the welcome message were 40% more likely to visit my website, and many redeemed the discount. I didn’t have to manually send messages, yet my customer interactions felt personal and engaging. By the end of the month, my sales had increased by 18% just from this simple automation strategy.

send messages automatically

Features to Look for in an Instagram Message Automation Tool

When selecting a tool to set up automated Instagram messages, consider the following features:

  • Bulk Message Sending
    • The ability to send messages automatically to multiple Instagram users at once saves time and effort.
  • Personalization Options
    • Look for a tool that lets you include personalized content like the follower’s name or specific offers. This makes your message to your new Instagram followers feel more authentic.
  • Auto-Replies & Instant Responses
    • Features like instant replies ensure that users expect a reply without waiting, improving the overall customer experience.
  • Instagram Business Account Compatibility
    • Some automation tools work best with an Instagram business account, providing additional analytics and insights to help you grow your business.
  • Compliance with Instagram’s Policies
    • Instagram doesn’t allow excessive spam messaging, so using an automation tool that follows the platform’s guidelines helps you stay compliant.

By choosing the right tool, you can use Instagram automated messages effectively and create a seamless Instagram interactions strategy.

A 2023 case study by Social Media Examiner examined how a mid-sized fashion brand used Instagram DM automation to drive engagement and boost sales. By implementing an automatic welcome message that included a discount code for new Instagram followers, the brand saw a 45% increase in conversions within three months. The automation tool also enabled the company to automatically respond to FAQs, reducing customer support inquiries by 50%. As a result, their team saved time while enhancing customer interactions, proving that automated messages can help businesses grow more efficiently.

How to Set Up Automated Instagram DMs

Once you’ve chosen the right tool for Instagram DM automation, it’s time to set up automated messages for your new Instagram followers using a simple step-by-step process. This ensures that every direct message is sent instantly, improving engagement and making your account more interactive.

Step-by-Step Guide to Setting Up Instagram DM Automation

  1. Log in to Your Instagram Business Account
    • Make sure you have an Instagram business account, as many automation tools require this to function properly.
  2. Choose an Automation Tool
    • Select a platform like IGDM Pro, ManyChat, or MobileMonkey to send automated messages and manage responses.
  3. Connect Your Instagram Account
    • After selecting a tool, follow the instructions to log in and authorize access to your Instagram direct message system. Ensure your login is complete before proceeding.
  4. Set Up Automated Welcome Messages
    • In the tool’s dashboard, navigate to the list of actions and find the option to send welcome messages.
  5. Customize Your Message
    • Write a welcome message to new Instagram followers. You can include:
      • A personalized greeting (“Hi [username], thanks for following!”)
      • A discount code if you’re a business
      • A link to your website
      • A question to encourage interaction
  6. Enable the Auto-Message Feature
    • Locate the toggle switch to enable automated messages and ensure it’s activated.
  7. Test Your Automated Message
    • Follow your own account from another profile to confirm that the message on Instagram is being sent correctly.

How to Manage Your Instagram Automated Messages Efficiently

  • Use Instagram Automation Wisely
    • Avoid spamming your followers. Instead, ensure that your automated direct messages feel natural and engaging.
  • Respond to Messages Promptly
    • While DM automation helps with instant replies, make sure to personally respond when needed to create a more human connection.
  • Monitor Performance & Adjust
    • Track how many messages to users are being opened and responded to. Adjust your welcome messages to new Instagram followers based on engagement.

By following these steps, you can set up automated Instagram messages effectively and send automatic responses to enhance your customer experience.

DM automation helps with instant replies

Best Practices for Personalized Automated Messages

Using Instagram DM automation is a great way to engage with your new followers, but it’s important to ensure your automated messages feel personal rather than robotic. The goal is to create meaningful Instagram interactions that build trust, encourage engagement, and enhance the customer experience without overwhelming users with spammy responses.

How to Use Instagram Automated Messages Without Sounding Spammy

A common mistake when businesses use Instagram automated messages is sending overly generic or robotic responses. Instead of a simple “Thanks for following,” try to make your welcome message to new Instagram followers more inviting and relevant. Adding a personal touch, such as using the follower’s name or mentioning something specific about your brand, makes the message feel more authentic.

Another key factor is setting expectations within your first direct message. Let your followers know how they can interact with you, whether by replying to the message, checking out your Instagram story, or visiting your Instagram profile for more details. By keeping the tone warm and friendly, your messages to new Instagram followers will feel less like spam and more like a genuine introduction.

Customizing Your Welcome Message for Better Engagement

Personalization is a powerful tool when using DM automation to send messages automatically. Instead of sending the same message to every follower, consider segmenting your audience based on their interests. For example, if you run an Instagram business account, you can send different automated Instagram messages to customers, influencers, or general followers.

Including a call to action in your Instagram direct message can also help boost engagement. Encourage followers to reply to the message, visit your website, or take advantage of a discount code. The more interactive the automated direct message is, the more likely it is to generate meaningful conversations.

It’s also essential to monitor how your Instagram DM automation is performing. If followers frequently ignore your welcome messages to new Instagram users, consider tweaking your approach by testing different message formats, response times, or personalization techniques. The goal is to make every interaction feel valuable while maintaining the efficiency of automation.

By carefully crafting your automated Instagram DMs, you can improve engagement, build relationships, and make a strong first impression on your audience.

Avoiding Pitfalls in Instagram DM Automation

While Instagram DM automation can be a powerful tool for engagement, it’s essential to use it correctly to avoid issues like spam complaints, account restrictions, or violating Instagram’s policies. If not properly managed, automated messages can feel impersonal or intrusive, leading to a negative customer experience instead of fostering meaningful interactions.

Instagram Business Account Guidelines for DM Automation

Before you set up automated Instagram messages, it’s crucial to understand the platform’s rules. Instagram doesn’t allow excessive unsolicited messages, which means businesses must be careful not to flood users with irrelevant DMs. To stay compliant, ensure that your messages to users are engaging, personalized, and valuable.

Using Instagram for business also means following best practices to maintain a trustworthy presence. If you send automated messages, avoid using aggressive sales pitches or messaging followers too frequently. Instead, focus on providing useful information, answering questions, or offering a discount code in a way that feels organic.

Staying Compliant and Avoiding Instagram Restrictions

One of the biggest risks of Instagram DM automation is triggering spam filters, which can limit your ability to send messages automatically. To prevent this, avoid sending identical messages to every new follower—instead, add variations and include personalized content whenever possible.

It’s also important to manage your Instagram interactions responsibly. Overusing bulk message-sending tools or sending messages too frequently can make your account appear spammy. A good practice is to set reasonable time intervals between automated responses and monitor how your audience reacts.

If followers frequently ignore or delete your automated Instagram messages, it might be time to refine your approach. Keeping an eye on engagement metrics and making adjustments ensures that your automated direct messages enhance, rather than harm, your brand’s reputation.

By using Instagram automation strategically, you can send welcome messages that feel natural, comply with platform policies, and create a positive first impression for your new Insta followers using automation.

send messages automatically

Conclusion

Using Instagram DM automation to send automated messages is a smart way to engage with your new followers, improve customer experience, and increase engagement effortlessly. By setting up an automatic welcome message, you create a strong first impression while also saving time and maintaining consistent Instagram interactions.

However, successful DM automation isn’t just about efficiency—it’s about personalization. Crafting thoughtful, engaging messages to new Instagram followers ensures that your audience feels valued rather than spammed. Whether you’re using a tool like IGDM Pro, ManyChat, or MobileMonkey, always focus on adding value, whether through a friendly greeting, a discount code, or a useful Instagram direct message.

At the same time, it’s important to stay compliant with Instagram business account policies. Avoid excessive bulk message sending, monitor your automated Instagram messages for effectiveness, and adjust your strategy based on audience feedback. When used correctly, Instagram DM automation can help you grow your business, improve social media management, and create meaningful connections with your followers.

By leveraging the power of Instagram and using automation wisely, you can make the most of every new Insta follower using smart engagement strategies.

Frequently Asked Questions

How can businesses use Instagram Direct to improve customer interactions?

Businesses can use Instagram Direct to enhance customer interactions by leveraging automation tools to send quick responses, provide essential information, and keep conversations organized. That’s where automated messages become valuable—they ensure that every customer inquiry gets an immediate response, even outside business hours. A well-placed thank you for your message auto-reply can acknowledge inquiries and set expectations for a follow-up. Additionally, businesses can also use Instagram Direct to send order confirmations, answer frequently asked questions, or direct users to support pages. By implementing support automated responses, businesses can maintain an active and professional presence without needing to manually monitor DMs 24/7.

What happens when someone mentions you in their Instagram story or post?

When someone mentions you in their Instagram story or post, you receive a notification in your Instagram Direct inbox. Many businesses and influencers use this as an opportunity to engage with their audience by resharing the mention, responding with a thank you for your message, or even sending a personalized welcome message to first-time engagers. If you’re using Instagram DM automation, you can set up automatic replies to acknowledge these mentions instantly. That’s where automated engagement helps—by ensuring you never miss an interaction that could strengthen relationships. Responding to mentions promptly can encourage more user-generated content, increasing your visibility and trust among followers.

How can you encourage your audience to comment on your Instagram posts?

Encouraging your audience to comment on Instagram posts can significantly boost engagement and visibility on the platform. One of the best ways to do this is by starting the conversation with engaging captions that ask open-ended questions. Using automation tools, businesses can also set up automated direct messages thanking users for their comments and encouraging further interaction. Running contests or giveaways where users must leave a comment to participate is another effective method. Additionally, responding to every comment shows that you value audience interaction, which motivates followers to continue engaging with your posts.

Where is the toggle switch to enable Instagram’s automated messages?

The toggle switch to enable Instagram’s automated messages is typically found in the settings of your preferred automation tool or within Meta Business Suite for Instagram Business Accounts. If you’re using a third-party automation tool, you’ll usually find a button that says “Enable Auto-Reply” or “Automate Messages” in the dashboard. For Meta Business Suite, go to your inbox, find the profile picture located in the top left corner, and navigate to “Automated Responses.” From there, you can customize messages that help businesses streamline their customer support and engagement. Make sure your automation settings comply with Instagram’s policies to avoid restrictions.

How can productivity-boosting features help manage Instagram messages more efficiently?

Productivity-boosting features can help manage Instagram messages by automating repetitive tasks, organizing conversations, and ensuring that no message is left unanswered. Features like automatically respond to FAQs, sends a message upon receiving an inquiry, and message categorization can help businesses keep their inbox organized. Many tools also allow for bulk messaging, enabling businesses to reach multiple followers without manually typing each response. Additionally, automation tools often include analytics that track response rates and engagement, allowing businesses to refine their messaging strategy. By using these features effectively, brands can maintain a high level of customer service while reducing manual effort.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.