Last Updated on October 7, 2024 by Val Razo
Instagram has become a hub for discovering what’s trending and engaging with popular content. One of the most effective ways to find trending topics is by using Instagram’s Suggested Reels. These suggestions are tailored based on your activity and preferences, making them a powerful tool to spot current trends, whether it’s a trending audio, reels content, or a trending song. Understanding how to use these features will not only help you stay updated on what’s trending on Instagram Reels but also empower you to create content that can go viral. In this guide, we’ll explore how to effectively use Suggested Reels to discover Instagram trends and leverage them for your own content.
Why Instagram Suggested Reels Are Important for Trend Discovery
Understanding Instagram Reels and Their Popularity
Instagram Reels have become a game-changer in social media marketing, offering a creative way to engage with followers and reach a broader audience. With millions of Instagram users engaging with trending content daily, Reels have become a primary source for discovering what’s popular and what’s trending on Instagram Reels. By tapping into the latest reels and understanding trending topics, you can gain insights into the type of content that resonates with your audience.
Suggested Reels are based on your past interactions, making them an ideal tool to identify trends specific to your niche. When you view the reels feed, pay attention to common themes, trending songs, and popular trends that frequently appear. This can give you a clearer picture of the top trends that are currently dominating the Instagram community.
How Suggested Reels Help Find Trending Content
One of the main benefits of using Instagram’s Suggested Reels is that it acts as a curated explore page for what’s currently trending on Insta. As you scroll through your feed, you’ll notice reels featuring trending audio and trending hashtags that are often tied to new or emerging trends. By analyzing these patterns, you can quickly determine which topics are trending on reels and which types of content are more likely to go viral.
Furthermore, the Suggested Reels feed highlights content that matches your interests, making it easier to find trends for Instagram Reels that align with your brand. For creators looking to grow, understanding these trends is essential for creating engaging reels that appeal to both your followers and the broader Instagram audience.
When I first started creating content on Instagram, I struggled to figure out which reels trends would resonate with my audience. To solve this, I began regularly checking the Suggested Reels section and noticed a pattern of trending sounds that kept appearing. By using these trending audio clips in my own content, I started gaining more views and interactions. One particular video, where I used a trending transition style paired with a popular song, went viral, increasing my followers by over 20% in just a week.
How to Use Suggested Reels to Discover Instagram Trends
Steps to View Trends on Instagram Suggested Reels
To effectively use Instagram’s Suggested Reels for trend discovery, it’s important to know where to look and how to analyze what you see. Start by opening the Instagram app and navigating to the Reels tab. Here, you’ll see a mix of content based on your activity, which includes a variety of trending reels. Take note of the content style, trending sounds, and new trends emerging on your feed. Watch closely for reels that receive high engagement — these are usually the ones trending on Instagram reels right now.
As you scroll through Suggested Reels, pay attention to the trending audio and hashtags commonly used. Incorporating these into your own reels on Instagram can help your content appear in similar feeds, increasing visibility. Make it a habit to find trending audio regularly and track the performance of these trends using Instagram insights. This way, you’ll always be on top of what’s trending on reels and be able to create content that connects with the broader Instagram community.
Finding Trends for Instagram Reels with Ease
A simple yet effective way to identify trending reels on Instagram is by checking out the top creators in your niche. Follow influential Instagram accounts and review the reels trends they are using. You can also select the “Explore” page, where trending Instagram posts and reels trends options are highlighted based on their popularity. Keep an eye out for trending music and relevant and trending hashtags, as these are key indicators of what’s gaining traction on the platform.
For a more targeted approach, use Instagram’s profile and select Reels trends section. This feature offers insights into upcoming Instagram reels and latest reels trends that are specifically curated for you. It’s a powerful way to understand what’s trending on reels and decide which trends to incorporate into your next successful reels. Remember, the more aligned your content is with current trends, the more likely you are to experience Instagram growth.
Current Instagram Reel Trends You Need to Know
What’s Popular Right Now on Instagram Reels
Staying updated on latest trending content is crucial for creators aiming to connect with a wider audience. Currently, some of the most popular trends on Insta Reels include using specific trending Tiktok sounds, incorporating visual trends, and participating in viral challenges. Tiktok trends often spill over into Instagram, creating a crossover effect that makes it easier to find the latest trends across multiple platforms. If you want to make the most of these trends, make sure to use trending elements that are already gaining traction.
One way to keep up is by utilizing Instagram’s features like Suggested Reels or exploring your Instagram profile to see which of your reels are performing well. Look out for patterns in content, from specific sounds to styles of editing, and note which hashtags into your reels are frequently appearing. Incorporating new Instagram trends will help you stay ahead and create engaging reels that your audience loves.
I also found success by using Instagram Insights to track the performance of my Reels. I noticed that my videos incorporating trending audio performed significantly better compared to others. By focusing on the engagement rates and noting the types of reels content that were getting reshared, I could tailor my content strategy. This helped me create more relevant posts, and I saw a boost in my overall reach by nearly 30%.
Top Trending Instagram Reels to Follow
Another strategy is to analyze Instagram content from top creators. Influencers and prominent brands often set the stage for trends for reels that are later picked up by the broader community. Track these creators and make use of Instagram tips such as following niche-specific pages, reviewing their reels editor settings, and seeing how they align their reels often with emerging trends. By observing how trends can help you grow, you can shape your own content to suit your followers’ tastes.
If you’re looking to enhance your reach, focus on trends that encourage viewers to take action. Whether it’s a call to action like “give your reel a share” or using interactive formats, leveraging the right landscape of Instagram trends can elevate your visibility. Additionally, consider incorporating certain trends from beyond Instagram, especially if they resonate with the vibe of your niche. By adopting a cross-platform strategy, you can connect with a diverse set of Instagram users who watch content on both Tiktok and Instagram.
Creating Reels That Align with the Latest Trends
Tips for Creating Trending Instagram Reels
To create engaging and successful Reels, you need to stay on top of the latest Instagram trends and make content that resonates with your target audience. Start by finding trending Instagram Reels through the reels trends section or by exploring new reels on your feed. The key to creating impactful Reels is to integrate sound that is trending, visual effects, and Instagram features that elevate your content’s visibility. When creating reels, make use of popular music, trending formats, and innovative editing styles to capture the attention of your followers.
A good rule of thumb is to incorporate trending elements naturally into your content without overwhelming your personal style. This ensures that your Reels remain authentic while still tapping into reels trends or tap options to boost reach. Use hashtags that align with these trends and be mindful of the pacing and storytelling in your Reels, as this can influence how well your content performs.
91% of Instagram users watch videos weekly – According to recent data, 91% of active Instagram users watch videos on the platform at least once a week, making it crucial for creators to leverage Reels to reach this audience (DemandSage).
How to Use Reels Trends to Boost Engagement
When participating in these trending Instagram Reels, it’s crucial to understand how trends can work in your favor. By leveraging best Instagram practices, like consistently posting and experimenting with different Instagram features, you’ll be able to see what works best for your niche. Use the Instagram insights tool to measure how specific trends are impacting your reach and engagement.
As you continue making your reels, aim to focus on content that encourages viewers to interact, such as incorporating polls, challenges, or calls-to-action like “share if you agree!” This type of content helps retain viewers and builds a stronger community around your Instagram account. The more Instagram users watch and engage with your Reels, the more the algorithm will favor your posts, helping you grow on Instagram. Always strive to refine your approach based on what’s trending, and keep your eye on the evolving Instagram Reels offers to make the most out of every post.
Reels reach over 675 million users – Instagram Reels have a potential ad reach of over 675.3 million people globally. This reach, combined with its high engagement rates, makes Reels one of the most effective formats for brands to boost visibility and engagement.
Maximizing Your Reach by Understanding Reels Trends
Best Practices for Using Instagram Trends in Posts
Understanding how to use trends can make all the difference when it comes to visibility and growth on Instagram. To start, it’s essential to find Instagram trends that align with your content. Pay attention to which sound is trending and see how these trends fit your style or message. When you incorporate trending sounds and themes, it’s easier for your Reels to gain traction and become visible on the Explore page.
Make sure to also know Instagram algorithms by staying updated on the platform’s latest changes. For instance, Instagram often prioritizes Reels that use newer features or trending audio. This means that posting your Reels consistently while adapting to the newest updates will keep you relevant in the trends landscape. Keeping an eye on trends and staying informed about what’s working will help maintain your visibility.
A recent report by Emplifi showed that Instagram Reels usage by brands has increased by 86% in Q2 2023 compared to the same period last year. This growth underscores how brands are leaning into Reels to enhance their social media strategies. Interestingly, despite a slight decrease in engagement rates, 90% of brands still posted at least one Reel during Q2, demonstrating the staying power and importance of Reels for content strategies. You can view the full report and findings(Emplifi).
Leveraging Instagram Reels to Grow Your Profile
To effectively leverage trends, focus on combining authenticity with what’s currently popular. This means understanding the delicate balance between trends and staying true to your brand voice. As you incorporate these elements, track the performance of your Reels to see which formats, sounds, or themes resonate most. This will help you create content that not only follows trends but also sets your profile apart, making it easier to attract a loyal audience.
Remember, success on Instagram often requires experimentation and consistency. The more strategic you are about posting your Reels, using trending audio, and capitalizing on emerging trends, the more likely you are to see growth and engagement on your Instagram account.
Conclusion
Using Instagram’s Suggested Reels effectively can significantly improve your ability to spot and leverage trending Instagram content. By keeping an eye on trending sounds, visual styles, and new trends that pop up in your feed, you’ll be better equipped to create content that resonates. Understanding how to use these trends allows you to craft Instagram posts that are not only engaging but also have the potential to go viral.
Consistently posting your reels and incorporating what’s trending into your content strategy will keep your profile fresh and relevant. Whether you’re focusing on making your reels more dynamic, adding hashtags into your reels, or tracking reels trends closely, aligning your strategy with what’s trending on Instagram can lead to greater visibility and growth. Remember, success lies in staying agile and open to experimentation—by doing so, you can harness the power of trending reels and build a stronger presence on the platform.
Frequently Asked Questions
How can I find Instagram Reel trends without using the Suggested Reels feature?
To find Instagram Reel trends without relying on Suggested Reels, start by exploring the Reels tab on the Explore Page. Look for reels that have high engagement or repetitive themes, audio, and hashtags. Another approach is to follow popular influencers and creators within your niche to see what type of content they are posting. Lastly, use external tools and trend tracking websites dedicated to analyzing social media trends, such as TrendTok or TrendHacker.
What are the top tools for tracking Instagram Reel trends?
Some of the best tools for tracking Instagram Reel trends include TrendTok, Later, and Hootsuite Insights. These platforms provide comprehensive insights into what’s currently trending on Reels and offer suggestions on how to incorporate these trends into your content. Additionally, you can use HashtagExpert to find trending hashtags relevant to your niche.
How often should I create and post Reels to stay relevant?
To stay relevant and maximize visibility, aim to create and post Reels at least 2-3 times a week. Consistency is key to leveraging trends effectively, and frequent posting helps you experiment with different formats and content. Focus on incorporating trending elements in each post and monitor which Reels perform best using Instagram’s analytics.
Can I create my own trend on Instagram Reels?
Yes, you can create your own trend on IG Reels! To do this, focus on producing unique and shareable content that others will want to replicate. Use catchy trending audio, engaging visuals, and a clear call-to-action encouraging others to participate in your trend. Make sure to use relevant hashtags to boost visibility and tag other creators who might be interested in joining the trend.
How do I know which trending sounds to use for my Reels?
To identify which trending sounds to use, explore the Reels tab and listen for audio clips that are being reused in different contexts. Pay attention to sounds with a small upward arrow next to them, as this indicates they are currently trending. You can also save these audios for future use by tapping the sound title and selecting “Save.” This way, you’ll always have a library of trending sounds ready for your next Reel.
Author Bio
Val Razo
Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.
