Best Instagram Hashtags in 2023: Skyrocket Your Growth Using Hashtags

By: Val Razo

Last Updated on May 30, 2023 by Val Razo

Have you ever wondered why almost every Instagram post is showered with a mix of common and niche hashtags? It’s because these tiny, often overlooked symbols hold significant power when it comes to social media, especially on Instagram. The hashtags serve as the lifeblood of your posts, connecting you with other Instagram users worldwide.

Just imagine your content flowing through the expansive Instagram feed like a river, and the hashtags are your content’s lifeline, tying it to the broader Instagram ocean. Each hashtag creates a channel, driving your posts into different streams filled with users who are already interested in your type of content. Simply put, finding the best Instagram hashtags is a key part of your Instagram strategy.

How to Use Hashtags on Instagram Effectively

The big question is: How exactly do you use hashtags on Instagram? Well, it’s not as complex as you might think. To start, whenever you post on Instagram, sprinkle relevant hashtags throughout your caption or place them right at the end.

Here’s a pro-tip: aim to use around 11 hashtags per post. Though Instagram allows up to 30 hashtags, research shows that posts with approximately 11 hashtags receive the highest engagement. Think of it as a well-crafted cocktail: you want a balanced mix that’ll hit all the right notes.

Remember, consistency is key. Try to add hashtags to every post to create a consistent, cohesive, and, more importantly, findable online presence. But don’t just throw in popular hashtags willy-nilly; choose ones that accurately represent your content.

During my time managing the social media strategy for a local business, I’ve witnessed firsthand the power of effectively using hashtags. It was 2023, and the business was new to Instagram. We began by sprinkling a few popular and relevant hashtags in our posts.
The effect was immediate and substantial. Our follower count began to rise, and we saw a significant increase in engagement. It clearly indicated how vital hashtags were in making our content discoverable.

Best Instagram Hashtags

Creating an Effective Hashtag Strategy

With an effective strategy for your Instagram, you can use hashtags to increase your reach, engagement, and follower count. The best hashtags to use are those that resonate with your audience and are relevant to your content.

Despite this, many users have questions (Instagram hashtags FAQ) about the best practices for using hashtags. One common question is whether to hide your hashtags. While this can make your caption look cleaner, hidden hashtags work just as well as visible ones in increasing your post’s visibility.

Ultimately, the goal is to find the Instagram hashtags to help you connect with your audience. If the most popular Instagram hashtags don’t align with your brand, it might be best to go for lesser-known but more relevant ones. It’s all about being authentic and true to your brand’s voice and message.

Remember that every post’s hashtags should reflect the post’s content and aim. By following these guidelines, you’ll be well on your way to leveraging hashtags for your social media success.

Why 2023 is the Year of the Instagram Hashtag

You might be wondering why there is all the fuss about Instagram hashtags in 2023?

Recent statistics have shown a dramatic increase in the use and effectiveness of Instagram hashtags for the year. As the platform evolves, so does the way we use hashtags. From the release of new hashtags to changes in how Instagram’s algorithm prioritizes hashtagged content, staying on top of these trends is essential.

Plus, let’s not forget trending hashtags and their power. For instance, the top Instagram hashtags for 2023 are expected to attract a deluge of likes, comments, and shares.

The world of Instagram is constantly changing, and the way we use hashtags is no exception. So, brace yourself for the hashtag revolution of 2023 and prepare to take your Instagram game to a whole new level!

Finding the Best Instagram Hashtags for Your Needs

The magic of Instagram lies in its universality, but not all hashtags are created equal. So, how do you find the best Instagram hashtags for your specific needs?

The first step is to consider your content. For instance, #FitnessMotivation might be an excellent starting point if you’re posting fitness content. For a foodie, something like #Foodstagram could be your golden ticket. It’s all about finding relevant hashtags that mirror your content.

Don’t shy away from niche hashtags either. They might have fewer posts, but they can be more targeted and, consequently, more effective. For instance, if you’re a vegan baker, #VeganBaking could connect you with a more specific audience than a broad tag like #Baking.

Remember, the goal isn’t to cast the widest net but to cast it wisely. Research, experiment, and take the time to find relevant hashtags that work best for your brand. After all, you want to fish where your fish are.

Boosting Likes and Follows: How Hashtags Work for You

When done right, hashtags can act as a magnet for likes and follows. But how does it work?

Hashtags categorize your content, making it discoverable to people who don’t follow you but are interested in your content. Your post appears on the corresponding hashtag page when you use a hashtag. Users browsing these pages can come across your post, and if they like what they see, voila! You’ve earned a new like or follower.

For instance, by incorporating hashtags like #TravelPhotography or #OOTD (Outfit of The Day), you make your post visible to users interested in these topics. If they like your content, there’s a good chance they’ll engage with your post, increasing your number of likes and possibly earning you a follow.

So, using Instagram hashtags can get you more likes and followers.

In fact, the number of hashtags you’re using can significantly impact your post’s visibility. Instagram allows up to 30 hashtags per post, but the optimal number varies. According to a 2023 study, posts with 11 hashtags tend to get the most engagement. But, of course, this isn’t a hard and fast rule. Depending on your content and audience, you might find that many hashtags work best for you.

It’s all about experimenting and observing. Do different types of posts do better with different numbers of hashtags? Are there certain hashtags that consistently bring in more likes and follows? These are questions worth exploring as you refine your hashtag strategy.

Hashtags on Instagram stories

Using Instagram Stories to Leverage Hashtags

Don’t limit your hashtag use to posts alone; Instagram stories also offer an excellent opportunity to use hashtags.

Just like with posts, hashtags in your Stories can appear in the Stories of the corresponding hashtag page. This means users who aren’t following you can still stumble upon your Story if they’re browsing a hashtag you’ve used.

You can either type out your hashtags on Instagram stories or use the hashtag sticker. But remember, moderation is key. Too many hashtags can make your Story look cluttered and overzealous. Stick to one or two relevant hashtags per Story for the best results.

To add hashtags to your Story, tap on the Sticker icon (that smiley face on the top right corner), select the Hashtag sticker, and then type in your desired hashtag. And there you have it – another neat trick to boost your reach using the Instagram app.

Exploring the Best Instagram Hashtags by Category

One interesting strategy to supercharge your Instagram engagement is to use a mix of Instagram hashtags by category. For example, if you’re a travel blogger, your hashtags could span categories like general travel (#Travel), location-based (#VisitParis), and niche-specific (#SoloTravel).

The beauty of categorizing your hashtags for your content is that it helps you reach a wider yet relevant audience. Someone who may not be browsing #Travel might be looking at #VisitParis, thereby increasing your post’s discoverability.

Adding a number of hashtags to your posts increases the likelihood that new audiences will discover your content on Instagram. 

You might have noticed that some posts have hundreds of likes within minutes of posting, often due to their clever use of popular Instagram hashtags. But don’t just go for popularity – it’s also crucial to consider related hashtags and hashtags related to your specific niche or content.

Creating a list of relevant and engaging hashtags can boost your Instagram account’s visibility. Interestingly, one often overlooked trick to get more likes is to use both popular and niche hashtags.

You might also consider exploring hashtags to get more likes, like #InstaLike or #LikeForLike. These can be paired with your specific hashtags for a targeted impact.

Don’t forget about hashtags for Instagram Stories, as they can drastically increase your reach. By strategically placing these hashtags to add in your story, you can potentially engage a whole new audience.

Engagement on your Instagram also heavily depends on the hashtags you use. Be sure to monitor which ones are driving more likes and comments. Also, check out the hashtags you’re frequently using and those your competitors use (hashtags they’re using).

Beware of banned hashtags – these can lead to decreased visibility. Always ensure the hashtags are used appropriately and are not on Instagram’s banned list of hashtags.

Researching trending Instagram hashtags might give your post a quick boost, but remember, relevancy is key. It’s not just about gaining visibility but attracting the right audience to engage with your content.

Lastly, consider using hashtags to reach your specific demographic. Whether you’re trying to get more followers or simply trying to increase engagement, knowing the best hashtags for Instagram is key. Remember, hashtags help make your content discoverable, connecting you with people interested in what you offer.

With careful strategy and thoughtful use of hashtags, you can optimize engagement on your Instagram posts and make the most of your social media presence and Instagram account.

Instagram hashtag generator

Instagram Hashtag Generator: Your Secret Weapon

You might be thinking, “How am I supposed to come up with all these hashtags?” Well, that’s where an Instagram hashtag generator comes in handy.

This ingenious Instagram hashtag tool can suggest relevant hashtags based on your initial input. For instance, if you type in #Fitness, it could suggest related and popular hashtags on Instagram like #FitnessMotivation, #FitLife, and #FitnessGoals.

While you should still do your own research and testing, an Instagram hashtag generator can help jumpstart your brainstorming process and help you find the hashtags that could boost your post’s reach.

Following Hashtags: An Underutilized Strategy for Growth

Here’s a lesser-known strategy: you can actually follow hashtags on Instagram, just like you would a user. And this can be a game-changer to grow your Instagram.

By following hashtags relevant to your niche, you’ll have a pulse on what’s trending and what content is resonating with users in your field. This can inform your content strategy, helping you create posts that your target audience wants to see.

Plus, following hashtags can also make your own account more discoverable, potentially attracting more followers on Instagram. This can be a simple but powerful addition to your Instagram marketing strategy.

Instagram for Business: How to Optimize Hashtags for Success

Now, let’s talk about Instagram for business. The importance of using the right hashtags for your brand’s Instagram success cannot be overstated.

Firstly, you want to create a mix of general, niche-specific, and branded hashtags. General hashtags increase your post’s reach, while niche-specific hashtags connect you with a highly relevant audience. On the other hand, branded hashtags can encourage user-generated content and foster community.

Instagram hashtag generator

Choosing the Right Hashtags for Your Brand

Finding the best Instagram hashtags for likes can feel like a daunting task, especially when the Instagram hashtags to get more engagement keep changing. But don’t worry – the key lies in understanding your hashtags and tailoring them for your brand.

Consider having a group of hashtags for every post you make. Depending on your content, these hashtags for your posts can range from broad, popular hashtags to more niche-specific ones. It’s crucial to remember that the hashtags to use on Instagram should always align with your brand and content.

You might be wondering about the number of hashtags to use. A good rule of thumb is to use niche-specific hashtags along with broader ones to create a balanced hashtag strategy. Remember, too many hashtags can look spammy, while too few might limit your reach.

Remember, it’s not about finding the most popular hashtags; it’s about finding the best hashtags that align with your brand and your audience. It requires research, testing, and maybe even a little bit of luck. But when you find the right Instagram hashtags for your business, you’ll see that the juice is worth the squeeze.

Frequently Asked Questions

Why are hashtags important for Instagram?

Hashtags are important for Instagram because they help users find your content. Using relevant and popular hashtags can increase your visibility and engagement with others on the platform. In fact, studies have shown that posts with hashtags receive more likes and comments than those without.

How many hashtags should I use on Instagram?

Instagram allows up to 30 hashtags per post, but the optimal number of hashtags varies depending on your account size and niche. Generally, using 11 or more hashtags per post has been shown to receive the most engagement. However, it’s important to avoid “hashtag stuffing” where you add too many irrelevant hashtags in an attempt to gain more followers.

What are the best hashtags to use on Instagram for likes?

The best hashtags to use on Instagram for likes depend on your niche. However, some of the most popular and effective hashtags include #instagood, #photooftheday, #tbt, #love, and #cute. You can also use tools like Instagram insights and hashtag generators to find the most relevant hashtags for your content.

How can I find the top Instagram hashtags for my niche?

There are several ways to find the top Instagram hashtags for your niche. You can use Instagram’s search bar to see what related hashtags are used frequently, look at what hashtags your competitors are using, or use online tools and apps such as Hashtagify or RiteTag to discover the best hashtags to use.

Are there any rules or guidelines to follow when using hashtags on Instagram?

Yes, there are some rules and guidelines to follow when using hashtags on Instagram. These include avoiding spamming with repetitive, irrelevant, offensive or explicit hashtags, not using too many hashtags in one post, staying relevant to the post content and not using banned hashtags.

What are the best Instagram hashtags for 2023?

The best Instagram hashtags for 2023 will likely depend on emerging trends and changes to the platform’s algorithm. However, it’s safe to assume that hashtags related to new technologies, sustainability, wellness, and mental health will continue to trend in the coming years.

Should I use the most popular Instagram hashtags?

Using the most popular Instagram hashtags can be effective in increasing engagement and visibility. However, using niche-specific hashtags relevant to your content is important to reach your desired audience.

Can I add hashtags to my Instagram stories?

Yes, you can add hashtags to your Instagram stories by using the hashtag sticker or by typing out the hashtag in text form. This can increase your story’s visibility to users searching for that specific hashtag.

Are there any related hashtags I should use on Instagram?

Yes, using related hashtags can increase the reach of your content to a wider audience. You can find related hashtags by using Instagram’s search function or by looking at hashtags your followers or competitors use.

In a nutshell, the world of Instagram is all about visibility, and hashtags—particularly the best Instagram hashtags—are the key to unlocking massive engagement and reach in 2023. By understanding how to use them effectively, from creating a strategic mix to leveraging niche-specific hashtags, you can elevate your Instagram strategy to new heights. The power of Instagram is in your hands—now it’s time to unleash it!

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.