Best Instagram Filters 2023: A Comprehensive Guide to Enhancing Your Photos

By: Val Razo

Last Updated on June 5, 2023 by Val Razo

Are you struggling to make your Instagram photos stand out? You’re not alone. With millions of photos uploaded daily, capturing attention’s challenging. But here’s the solution – the best Instagram filters of 2023. These filters can transform your photos, making them more vibrant, engaging, and share-worthy. Whether you’re a seasoned Instagrammer or new to the platform, this guide will help you navigate the world of Instagram filters and elevate your social media game.

Best Instagram filters in 2023

Understanding Instagram Filters

So, what exactly are Instagram filters? Simply put, filters are preset editing effects that you can apply to your photos with just a single tap. They can adjust various aspects of your photo, such as brightness, contrast, saturation, and color temperature, to create a certain look or mood. But with so many filters to choose from, choosing the right one can be a bit overwhelming. Don’t worry, we’ve got you covered. In this guide, we’ll break down the best filters and how to use them to make your photos stand out.

Most Popular Instagram Filters Globally

When it comes to Instagram filters, some are just universally loved. Take Clarendon, for example. This filter is a favorite among Instagrammers worldwide thanks to its ability to brighten, intensify, and add a classic touch to any photo. But it’s not the only one. Other favorites include Juno, Valencia, and Gingham. Each of them has its own unique charm and can enhance your photos in different ways. Whether you’re looking for to add a vintage vibe, intensify colors, or soften harsh tones, there’s a popular filter for you.

As a fashion blogger, I’ve found that the Clarendon filter works wonders for my outfit posts. It enhances the colors and gives my photos a vibrant, high-contrast look that my followers love. It’s no wonder that Clarendon is one of the most popular Instagram filters globally.

How to Use Instagram Filters

Now that we’ve covered what Instagram filters are and some of the most popular ones, let’s dive into how to actually use them. It’s simpler than you might think! First, you’ll want to open Instagram and select the photo you want to post. Once you’ve done that, you’ll see a row of filters at the bottom of the screen. Simply tap the screen to apply a filter and see how it changes your photo. If you’re not quite happy with the effect, you can manually adjust the intensity by tapping on the filter again and using the slider. Remember, each filter adds a unique touch to your photos, so don’t be afraid to experiment and find the one that suits your style best.

America’s Favorite Filters

When it comes to the favorite filters of America, Clarendon takes the cake. This all-purpose filter is loved for its ability to brighten and intensify colors, making it a go-to for many Instagrammers. But it’s not the only one that’s captured the hearts of Americans. With its nostalgic charm, Gingham is another favorite, especially for those looking to add a vintage vibe to their photos. And let’s not forget Juno, the color intensifier. This one is known for its ability to make colors pop, particularly blues and greens, making it a popular choice for nature and landscape photos.

As a foodie, I love sharing photos of my culinary adventures on Instagram. I’ve found that the Juno filter is perfect for food photos. It intensifies the colors, making the dishes look even more delicious and appealing. It’s my go-to filter for all my food posts.

The World’s Favorite Filters

On a global scale, Clarendon’s popularity remains unmatched. This filter is loved worldwide for its versatility and ability to enhance any photo. But it’s not alone in the global spotlight. Juno and Valencia are favorites, coming in second and third place, respectively. These filters are loved for intensifying colors and adding a warm, sunny vibe to photos. So, whether you’re posting a selfie, landscape shot, or lunch photo, they will surely get you those likes and comments.

Popular Instagram filters

Filters for Different Types of Photos

Instagram filters aren’t one-size-fits-all. Different types of photos can benefit from different filters. For nature photos, for instance, you might want a filter that intensifies the greens and blues, like Juno. For fashion photos, a filter that enhances the colors and adds a touch of glamour, like Clarendon, might be more suitable. When it comes to food photos, the one that makes the colors pop and the food look even more delicious, like Juno, is a great choice. And for selfies, you might want a filter that brightens your face and smooths out any imperfections, like Valencia. Remember, the best filter for your photo depends on what you’re trying to achieve.

Best Instagram Story Filters

Instagram isn’t just about photos. It’s also about stories. And just like with photos, there are filters designed specifically for Instagram stories. These filters can add a fun and creative touch to your stories, making them even more engaging. Some of the best Instagram story filters include Clarendon, which brightens and intensifies colors, Juno, which adds a cool, urban vibe, and Gingham, which gives your stories a nostalgic, vintage look. Whether you’re sharing a moment from your day, a behind-the-scenes peek, or a special announcement, these filters for stories and reels can help you make a lasting impression.

Instagram Filters in 2023

As we dive into the world of Instagram filters in 2023, we’re seeing a fascinating blend of the old and the new. The classic filters like Clarendon, Juno, and Valencia are still the go-to choices for many Instagrammers. But don’t be fooled into thinking that’s all there is. Instagram’s filter game has evolved significantly, with some exciting new additions that are taking the platform by storm.

These aren’t just filters; they’re next-level tools offering augmented reality and interactive elements. Imagine using a filter that adds a tan or a dreamy vibe to your photos, or one that brings out the vibrancy in your urban photos. That’s the kind of innovation we’re talking about.

Whether you’re a seasoned Instagrammer or new to the Insta scene, you’ll want to keep an eye on these trends. Since you don’t want to miss out on the chance to use these filters, staying updated with the latest trends is crucial. From the nostalgic Walden to the vibrant Mayfair, there’s a filter for every mood and every photo.

And if you’re one of those filters enthusiasts who like to use photo editing tools to create unique effects, you’re in for a treat. Instagram’s new filters allow you to add saturation and contrast, creating a nostalgic feel or intensifying the colors in your photos.

So, whether you want to make your photos pop or create a specific mood, there’s a filter. And the best part? These filters are currently available, so you can start experimenting right away. So, get ready to boast about your Instagram game and keep your content fresh and engaging in 2023!

Instagram Filters in 2023

Instagram Filters for Makeup

Did you know that you can use Instagram filters to replace makeup? That’s right, with the right filter, you can enhance your natural beauty without having to apply a single drop of makeup. Some filters can brighten your skin, add a rosy glow to your cheeks, or even give you a sun-kissed look. It’s all about finding the filter that makes you look and feel your best. So next time you’re about to post a selfie, why not try a filter like Valencia or Juno? They’re known for their ability to enhance skin tones and give you that flawless, camera-ready look.

Fun with Instagram Filters

Instagram filters aren’t just about enhancing your photos but also about having fun. The possibilities are endless with filters that add glitter, create a vintage or old-school look, or even transform you into a cute animal. So why not let your creativity run wild and experiment with different filters? You might be surprised at the fun and unique effects you can create. And who knows? You might even discover a new favorite filter in the process.


In 2023, Instagram embarked on a comprehensive study of Gen Z Instagram users in collaboration with WGSN. The study aimed to identify the topics, trends, and issues that resonate most with this demographic. This case study highlights the significance of keeping up with the next-level Instagram trends. By gaining a deeper understanding of the interests and concerns of their target audience, users can customize their content to engage their followers more effectively. Whether they want to create a nostalgic vibe using the AR filter or add a unique touch to their photos by using the VSCO filter, understanding these trends can take their Instagram game to the next level.

Choosing the right Instagram filter can make a world of difference to your photos. Whether you’re looking to enhance your selfies, add a touch of nostalgia to your photos, or just have some fun, there’s a filter for you. Remember, the best is the one that helps you create the look and feel you want for your photos. So don’t be afraid to experiment and try different filters. After all, Instagram is all about expressing yourself and having fun. So go ahead, choose a filter, and let your photos really pop!

Choosing the right Instagram filter

Frequently Asked Questions

What are the best Instagram filters?

Some of the most popular Instagram filters include Clarendon, Juno, Gingham, Lark, Valencia, X-Pro II, Ludwig, Lo-Fi, and Aden. However, the “best” filter is subjective and depends on the desired outcome of the photo or video.

How does the Clarendon filter work?

The Clarendon filter adjusts the photo’s brightness, contrast, and saturation. It adds a cool tint and intensifies shadows, making colors like red and yellow more vibrant.

What effect does the Juno filter have?

The Juno filter adds a warm, yellow tint to photos and intensifies reds and oranges. It also adds a slight vignette effect around the edges of the photo.

How can the Gingham filter make a photo look retro?

The Gingham filter adds a vintage look to photos by slightly washing out the colors and adding a pink/yellow tint. It also adds a soft haze effect and gives photos a film-like appearance.

Which filter gives a red tint to photos?

The Clarendon filter can intensify and bring out reds in photos, while the Juno filter adds a warm, reddish-yellow tint that can make reds more vibrant.

What is the effect of the Lark filter?

The Lark filter brightens shadows and mid-tones in photos while desaturating colors slightly to give a soft, ethereal effect.

Can you use filters for Instagram videos?

Yes, you can use filters for both photos and videos on Instagram.

Which filter intensifies yellow hues?

The Ludwig filter can intensify yellow hues in photos and add a warm, cozy feel.

How does X-Pro II affect photos?

The X-Pro II filter adds a warm, yellow-gold tint to photos and intensifies shadows, giving them a dramatic look. It also adds a slight vignette effect around the edges of the photo.

What happens when you adjust the hue with filters on Instagram?

Adjusting the hue with filters on Instagram changes the color balance and can make certain colors like reds and yellows more vibrant or can add a cool or warm tint to the photo.

Can you use Canva to create Instagram filters?

Yes, Canva offers a tool to create custom Instagram filters for your photos.

Author Bio

Val Razo

Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.