Last Updated on April 17, 2025 by Val Razo
Instagram continues to evolve, and with its latest collaborative feature, creators, brands, and influencers now have more powerful tools than ever to expand their reach and tell richer stories. The multi-perspective Reels feature—powered by Instagram Collabs and the Remix feature—offers a seamless way to collaborate on video content, whether you’re showcasing a behind-the-scenes moment, promoting products or services, or creating a split-screen Reel showcasing diverse viewpoints.
By learning how to use Instagram Reels in collaboration with another creator, you can craft more engaging narratives and increase your visibility on the Instagram feed, Reels tab, and beyond. This guide breaks down everything you need to know to use this feature effectively—from setup to strategy—so you can share content that resonates with a broader audience and aligns with your brand.
What Are Multi-Perspective Reels on Instagram?
Instagram’s multi-perspective Reels feature is a powerful new addition designed to enhance collaboration and creativity. This feature allows multiple creators to contribute to a single Reel, blending different angles, voices, and visuals into one seamless video. Whether you’re a brand working with an influencer, a small business owner teaming up with another Instagram user, or simply collaborating with a friend, this tool offers a dynamic new format for engaging your audience.
Understanding the New Remix Feature
The Remix feature is the backbone of multi-perspective storytelling on Instagram. It allows users to “Remix this Reel” by recording their own video alongside or after an existing Reel. This creates a split-screen or sequential format where both perspectives are shown together. When used strategically, the Remix feature can help you react to trends, share duets, provide commentary, or collaborate in real-time with another Instagram account.
For example, a Reel showcasing a fashion haul can be remixed by another creator providing styling tips. This dual perspective enriches the content and makes it more valuable for viewers.
How It Differs from Regular Reels on Instagram
Traditional Reels on Instagram are created and posted by a single user. But with this collaborative feature, multiple contributors can appear in a single Reel, and each person is listed as a collaborator. When a collaborator accepts, the post will appear on both accounts’ Instagram feed and Reels tab, helping it get seen by more people and expand your reach.
This is different from simply tagging someone or mentioning them in a caption. A collaboration post shares visibility, reach, and engagement stats between all contributors, giving your Instagram presence a boost.
Benefits of Using Multi-Perspective Reels for Collaboration
Using multi-perspective Reels on Instagram opens the door to powerful collaboration and creativity, allowing you to craft richer narratives and grow your audience faster. Whether you’re a solo creator, part of a team, or working with a brand, this collaborative feature can become a vital tool in your Instagram marketing strategy.
Why Creators and Influencers Love This New Feature
For influencers, collaborators, and content-driven brands, multi-perspective Reels are an exciting way to create and share engaging content. By teaming up on a single Instagram Reel, you can combine audiences, share storytelling duties, and build authentic engagement. It’s especially useful when introducing new ways to collaborate across niches—from beauty and fitness to tech and lifestyle.
What’s more, these collaboration posts often perform better in the Instagram algorithm because they’re posted to multiple accounts, getting more interaction and impressions than traditional solo feed posts or Reels.
The Key Benefits of Using Collaborative Reels
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Increased visibility: Your collaboration post appears on all participating users’ Instagram feed, boosting exposure to a wider audience.
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Shared engagement: Likes, shares, and comments are centralized, meaning all collaborators benefit equally.
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Creative diversity: Multiple perspectives lead to more compelling storytelling, especially when it comes to promoting products or services or responding to trends.
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Time-saving: Instead of duplicating content, you create once and share across accounts.
When I first started using the Remix feature, I was hesitant, but a simple reaction Reel I created with another user’s tutorial ended up being one of my top-performing videos of the month. The interactive format really does make a difference in how people connect with your content.
How Collaborative Reels Improve Reach and Engagement
By tapping into multiple audiences through one Reel, you can quickly expand your reach and increase engagement. The collaborative format encourages viewers from both creators’ audiences to interact, comment, and even share Reels with others. This creates a ripple effect that boosts both visibility and brand loyalty.
Plus, Instagram’s collab posts and Remix feature are actively promoted on the platform, which means your new video has a better shot at landing on the Reels tab or Explore page — where it can be seen by more people organically.
I recently collaborated with a fellow creator on a product launch using the Instagram Collabs tool, and within 24 hours, our Reel had double the reach compared to our individual posts. Not only did we boost engagement, but we also saw a noticeable bump in follower growth on both sides.
Step-by-Step: How to Collaborate on an Instagram Reel
Getting started with Instagram’s multi-perspective Reels is simple once you know the process. Whether you’re using the Instagram app to post on Instagram for the first time or you’re a seasoned creator, this step-by-step guide will help you make the most of the collaborative feature.
How to Post on Instagram with Collaborators
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Create your original Reel — Film and edit your content in the Instagram app, keeping it under 90 seconds for the best engagement.
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Tap “Tag people” before posting — This is located near the top right corner of the screen during the final steps.
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Select “Invite collaborator” — Search and choose the Instagram user you want to tag as a collaborator.
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Post the Reel — Once your collaborator accepts, the post will appear on both accounts, giving it a shared presence across feeds and the Reels tab.
✅ Pro tip: Use a compelling caption and relevant hashtags to improve your visibility and performance.
A report from Socialinsider revealed that Reels under 90 seconds have a 35% higher completion rate, making them more likely to be promoted by Instagram’s algorithm.
Using the Instagram Collabs and Remix Tools
The Instagram Collabs feature is different from tagging. When you collab on Instagram, your post shares likes, comments, and views with your collaborator, giving it greater reach. In contrast, the Remix feature allows you to respond to or add on to another user’s Reel by filming your content side-by-side with theirs.
Here’s how to use Remix:
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Find a Reel you want to remix
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Tap the three dots on the bottom right corner
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Select “Remix this Reel”
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Record your new video alongside or sequentially
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Post and share reels just like a regular one
In 2023, skincare brand Youth to the People used Instagram’s Collab feature to partner with popular beauty influencers on Reel campaigns. Their collaborative posts reached 3x more users and generated 25% higher conversion rates on launch days compared to previous solo campaigns.
Best Ways to Use Instagram Reels with Multiple Perspectives
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Behind-the-scenes + final product: Show both the process and the polished result
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Influencer + brand collab: Combine promotional voice with authentic storytelling
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Tutorial + reaction: Pair an instructional Reel with a live demo or response
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Q&A formats: One person asks, another answers — excellent for collaborations on Instagram
Whether you’re planning your first collaboration post or exploring new ways to use the Instagram Collab Post, these methods are ideal for boosting your Instagram presence while creating more engaging content.
Pro Tips for Creators Using Collaborative Reels
If you want your collaborative feature efforts to actually move the needle, it’s not just about knowing how to use Instagram Reels — it’s about using them smartly. These pro tips will help any creator, brand, or influencer fine-tune their Instagram marketing strategies and build momentum through smart collaboration.
Smart Ways to Use Reels for Storytelling
Great storytelling is what separates forgettable Reels from viral ones. Try using these strategies when creating collaboration posts:
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Map out roles beforehand — Decide who will do what to keep the story flowing and consistent.
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Build a narrative arc — Even a short new video should have a beginning, middle, and end.
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Incorporate brand elements — Whether it’s colors, tone, or CTA, make sure the Reel aligns with your brand identity.
Use this structure to deliver a message while keeping it fun and relatable. Remember: the most successful Instagram users are also great storytellers.
Feed Post vs. Reel: Which is Better for Collaboration?
Both formats serve different purposes, but if you’re looking to expand your audience and create engaging content, Reels are the way to go.
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Feed posts and Reels: If you can, do both! Reels for discovery, feed for relationship-building.
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Reels offer more visibility via the Explore page and Instagram algorithm.
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Collaboration posts in Reels give better shared performance metrics compared to solo feed posts.
In short: use Reels for exposure and feed posts for deeper connection. Together, they make a solid 1-2 punch.
According to Later, Instagram Reels that use the Collab feature saw 43% more engagement on average compared to non-collaborative posts.
Common Mistakes to Avoid When Collaborating
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❌ Skipping the invite: Forgetting to use the “Invite collaborator” option means missing out on shared exposure.
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❌ Overusing the Remix feature: Not every video needs a remix. Be selective and strategic.
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❌ Ignoring analytics: Use Instagram Insights to track performance and see what kind of collaborative content your audience responds to best.
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❌ Inconsistent messaging: Make sure both collaborators are aligned in tone and goals.
By following these best practices, you can avoid common pitfalls and ensure your content has maximum impact. Whether you’re experimenting with trial Reels or launching your next big collab on Instagram, being intentional goes a long way.
Conclusion
The rise of collaborative features on Instagram, like multi-perspective Reels and the Remix feature, is changing how creators, brands, and influencers engage with audiences. These tools aren’t just cool additions — they’re strategic assets that can help you expand your reach, boost visibility, and produce more meaningful, engaging content.
Whether you’re trying to grow your Instagram presence, test out a collaboration post, or simply explore new ways to collaborate, learning how to use Instagram Reels effectively can make a massive difference. When done right, these Reels become more than just videos — they’re moments of connection, creativity, and shared value between you and your audience.
So if you’re ready to level up your Instagram marketing, don’t just go solo. Collaborate. Create. Share. And let your content speak from more than one perspective.
Frequently Asked Questions About Collaborative Instagram Reels
Can anyone collaborate on Reels?
Yes — as long as both participants have public Instagram accounts and the latest version of the Instagram app, they can collaborate. Once the collaborator accepts the invite, the Reel is published to both profiles, sharing engagement and visibility.
Does this feature currently apply to Reels only?
Yes, the collaborative feature — especially the Remix feature and shared authorship tools — is currently only available for Reels on Instagram. While you can still create collab posts on feed posts, the multi-perspective tools apply exclusively to video content.
Can I remix a Reel with more than one collaborator?
As of now, you can only collaborate with one additional user on a single Reel using the built-in “Invite collaborator” or Remix this Reel options. However, you can feature multiple people in a video manually before uploading — but only two users can be listed as official co-creators.
Will my collaborative Reel appear in the Reels tab and Explore page?
Yes — once published, your collaboration post appears in both creators’ Reels tab and can surface on the Explore page, increasing the chances it’ll be seen by more people and reach a broader audience.
How do I track performance for collaborative Reels?
Use Instagram Insights to view combined performance data. Both creators can access views, reach, likes, and shares. This makes the collab on Instagram not just a creative move, but also a smart tactic for analyzing what content is working.
Author Bio
Val Razo
Val Razo is a skilled professional in the field of Instagram Marketing. With over five years of experience as a freelance Social Media Marketing consultant, Val has assisted numerous small and medium-sized businesses in achieving their goals.
