- Instagram is a leading social media site.
- Shoppable posts are a great feature.
- LightningLikes gets more authentic followers.
Marketing and advertising can be done in many different ways. One of the methods is social media publicity. The social networking sites offer techniques to advertise and showcase their products on them. This advertising can be done by posting about the product in the form of posts and stories. On Instagram, one can post in the form of images or videos. Directing the viewers from these posts to the actual website is a real task. However, this can be simplified by posting shoppable posts. These posts lead the viewer to a page from where he/she can start shopping.
- More about Instagram
- Instagram is a leading social networking site which allows the user to share pictures and videos which showcase their lives and express their feelings.
- This platform can also be used by social media marketing. Going one step ahead, it can also feature shoppable ads.
- Instagram has many beautiful features which help the user gain immense popularity and slay the game of social media.
- What are Instagram Shoppable Ads?
- With Instagram gaining popularity even as a marketing tool, it has grown to make a lot of new advancements in its features.
- One of these features is the Instagram shoppable advertising. Earlier, one could post a picture of the product and give the details in the caption below.
- The users are then needed to head to the link of the store and start their shopping. This switching of apps was a bit tiresome, and this could take a toll on the overall sales of the product.
- So, the latest innovation of Instagram gives the advertisers a chance to provide the shoppable link to the product in the post itself.
- These links lead the user to the page, which allows them to buy the item. Hence, every activity right from coming across an advertisement and purchasing the product to the final checkout is done within the Instagram app itself.
- Prerequisites for Instagram Shoppable Advertisements
- This feature of Instagram is available only in 46 countries of the world. Hence, it would help if you were in one of these countries to avail of this feature.
- You must be using the latest version of the Instagram app available on android as well as iOS.
- You should have a business account on Instagram. This is an account which will always be public, and anyone interested in that account can follow it without any restrictions.
- You also need to have a business account on Facebook and have a Facebook catalogue. This catalogue should be connected to your Instagram account through which you are going to make the shoppable posts.
- Instagram has a predefined list of consumables which the seller should comply to. The goods should be physical items. The seller should agree to Instagram’s commerce policies and merchant agreement.
- How to Post Shoppable Ads on Instagram?
The method of posting shoppable ads is pretty simple and straightforward. Here is a guide for the same.
- Creating a Facebook catalogue:
- The Facebook account linked to your Instagram business account will have a business manager from where you can create a catalogue.
- You have to add the details of the product you wish to give out through the shoppable ads.
- Add a ‘Shop’ section:
- You need to add this section in your Facebook profile to enable shoppable ads.
- Here, you will have to agree on the terms and conditions of the merchant for selling your products.
- From there, you will be prompted to select an option for creating your shoppable page. If you choose Facebook, your followers can shop on your Facebook page.
- Link the Facebook catalogue and the Instagram account:
- The Facebook catalogue needs to be linked with the Instagram business account to enable posting of shoppable products.
- The posts can be tagged with the name of the product and its price. This helps in creating an attractive shopping account.
- Need for LightningLikes
- LightningLikes helps the users to buy followers and likes through affordable packages.
- This gets more popularity to the Instagram account and helps the seller have more exposure.
- You can get to know more from https://lightninglikes.com/2020/06/05/instagram-analytics-mastering-top-tools-to-help-your-followers-grow/.
In the times of social media publicity, shoppable ads play a crucial role. It lets the user stay within the Instagram app and carry out all the activities related to shopping an item.