b2b

How to Leverage Instagram Creator Portfolios for B2B Pitches and Brand Deals: Influencer Strategies for Collaboration

| June 18, 2025

In today’s digital-first B2B landscape, Instagram is no longer just for lifestyle influencers and product showcases. It’s a powerful platform where content creators can connect with b2b brands, promote brand awareness, and ultimately secure brand deals. With the right Instagram strategy, professionals can turn their Instagram profiles into compelling digital portfolios that not only highlight […]

How to Personalize Instagram Ads Using the New Behavioral Intent Signals: Step-by-Step Guide

| April 1, 2025

In today’s fast-moving B2B marketing landscape, personalization has evolved from a buzzword into a business essential. For marketers looking to deliver ads that speak directly to their target customers, tapping into behavioral intent signals on platforms like Instagram is a powerful strategy. These signals provide real-time insights into customer behavior, allowing brands to tailor content […]

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